Jon Hoffman Email & Phone Number

Atlanta, Georgia, United States

Client A – Insurance Researched and proposed direction for a complex, outdated commission paying process. Deliverables included: Legacy system user flow, User case studies, ProComp wireframes, Proposed Design System for the entire application▪️ Quickly got up to speed on a complicated workflow by leading detailed user interviews.▪️ Created flows, wireframes, and prototyping (Balsamic) to illustrate current system pain points and future state solutions. Findings were presented to team and decision makers.▪️ Collaborated with team members daily to create and strengthen stories in Azure Devops.Client B - Government Public facing, searchable research library for COVID-19 documentation.▪️ Led Discovery meetings with client to solidify key deliverables.▪️ Proposed Drupal modules for basis of Figma prototypes. ▪️ Worked closely with developers to customize CSS and HTML when necessary.Client C – Nonprofit Member portal designed to accelerate Donor engagement. Our solution built on nonprofit’s existing inspiring content to foster greater emotional investment. ▪️ Executed bright, energetic color scheme expanding on client brand.▪️ Incorporated like/donate functionality to provide tailored content feed recommendations.▪️ Collaborated with developers to insure designs partnered with databaseClient D – Financial Advisors Created an online app helping customers optimize their retirement plans. ▪️ Led all graphic design applications and discussions pertaining to logo, photography, and color selection to build strong visual brand within a limited budget.▪️ Created flows, wireframes, and prototyping (Figma) using 12 column Bootstrap grid. ▪️ Executed Angular Material as the primary UI system.▪️ Interpreted, documented, and applied user testing results

▪️ Created brand for Home Depot’s Path To Pro program.▪️ Responsive prototyping (Adobe XD) and wireframing for 20+ pages.▪️ Bi-weekly meetings with stakeholders.▪️ Worked closely with UX designers and 3rd party developers (WordPress).

Atlanta, Georgia

▪️ Awarded "Above & Beyond" peer recognition (2018, 2019).▪️ Sped production using AEM. Simplified asset library searches with Bridge.▪️ Lead Designer for Social Media campaigns.▪️ Concepted and led visual direction for company's best selling promotion to date (2019).▪️ Presented to decision makers and defended solutions.

▪️ Created unique print/digital brands for properties▪️ Interpreted established corporate identity to develop internal sales tools.▪️ Led sessions with Executive Assistants covering file types and formats.▪️ Responsible for quotes, specs and press checks.

id8 (08/20); NanoLumens (2/16); Quadras (11/13); Dodge Communications (11/13); The Home Depot (7/13-10/13); Ignition (5/11); GE Money (2/10-5/10); WorkflowOne (6/08-12/08); International Gift Wrap Company (3/08-5/08); Ambrosi (9/07-1/08); Van Winkle & Associates (9/07); Grey Worldwide (8/07); Bigelow & Eigel Advertising (5/07); InComm (4/07)

Atlanta, Ga

▪️ B2B, MANUFACTURING, DISTRIBUTIONCLIENTS: FedEx, Siemens, Southwire. Art Directed photoshoots, concepted ads, designed logos & direct mail, designed look of tradeshow promotions. Built mechanicals when needed.▪️ POP/POS, CONSUMERCLIENTS: Best Buy, Dixie, FedEx Kinko’s, Kodak, Wise. Concepted ads. Art directed photoshoots, Visually concepted & supervised rollout of promotions to different print formats. Formats included headers, danglers, shelf-talkers, posters, counter cards, coupons, and flyers. Visually and conceptually designed in-store exhibits.▪️ INTERNAL COMMUNCATIONSCLIENTS: AutoNation, Kawasaki, Southwire, Southwest Airlines. Visually concepted direct mail, brochures and posters. Setup files for prepress when needed.

Bachelor Of Fine Arts (Bfa), Graphic Design

Associate'S Degree, Web Development