Emad Ballout Email & Phone Number

Dubai, United Arab Emirates

- Develop digital marketing strategies, I come up with plans that help schools and educational programs stand out online. The goal is to attract more students.- Put strategies into action, I don’t just make plans; I make them happen. This means running campaigns that lead to more inquiries, applications, and enrollments.- Make dashboards for real-time reports, and set up tools that show us how our marketing is doing in real-time. This includes connecting ads and other marketing activities with our CRM to track everything from clicks to enrollments.- Boost ad conversion rates, I work on making our ads more effective so that more people who see them decide to inquire about our programs.- Plan out media plans for each school intake or educational year, I plan how to best use our budget to reach potential students.

Dubai, United Arab Emirates

• Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.• Conduct keyword research and analysis to identify potential high-performing keywords to use in campaigns.• Monitor and analyze campaign performance data to identify areas of improvement and adjust strategies accordingly.• Making data-driven adjustments to improve key metrics such as click-through rate (CTR), cost-per-click (CPC), and conversion rate.• Keep up-to-date with industry trends and best practices to continually improve campaign performance.• Collaborate with other teams, such as SEO and social media, to create integrated marketing strategies.

South Africa

Job description: Media buyer, Reality: ROAS Booster 🚀 • Plan and implement digital marketing strategies for E-commerce stores. • Manage and optimise ad accounts with high ad spend. • Managed numerous campaigns across Meta, TikTok And Google on a daily basis. • Create and manage email marketing and automation plans for e-commerce brands. • Work together with the creative team for ad creation and scale.

Dubai, United Arab Emirates

• Manage social media marketing and search engine marketing for clients.• Manage the execution of the digital marketing strategy for customer acquisition and lead gen through paid digital channels, such as Google, Facebook, and Instagram.• Make analytical and data-driven decisions to manage ad budget across multiple channels working to constantly drive and test new ideas and opportunities to maximize profit, and improve the overall media performance.• Responsible for all advertising channels to create more omnichannel diversity. • Communicated directly with clients via zoom to help optimize ad campaigns.

Amman, Jordan

- Mastered ad creation and optimization on Google Ads and Meta platforms, significantly reducing customer acquisition costs while boosting visibility and conversion rates.- Pioneered the testing of new marketing channels, identifying untapped opportunities for customer growth and engagement.- Designed and implemented comprehensive dashboards using Google Looker Studio and Google Analytics, enabling real-time tracking of marketing metrics and insights. This initiative enhanced decision-making processes and campaign efficiency.- Leveraged data-driven strategies to refine marketing efforts, resulting in enhanced campaign performance and ROI.

Remotely

As a freelance marketing and branding specialist, I have been working with brands to help organize their marketing efforts from ideation to execution.My responsibilities included driving growth, and developing various aspects of the marketing funnel and strategy. My goal is to drive consideration and awareness while maintaining a strong and consistent brand through digital and traditional channels.Some of the things I have worked on:• Ensured brand messaging was strong and consistent across all channels• Provided detailed competitor analysis• Created organic visuals and copy to be repurposed later for paid search• Used analytics and KPI’s to measure success and improve/optimize overtime• Created successful marketing campaigns from ideation to completion• Continuously A/B tested to measure success and improve• Used a variety of organic and paid acquisition channels (Facebook, Instagram and Google)• Created, identified, and built target audiences• Experienced in using keyword planner and SEO so content ranks highly and efficiently• Up-to-date with the latest trends on automation• Deep understanding of target KPI’s to reach and improve• Experienced in optimizing towards ROAS and CPA• Proficient in measuring CPP, LTV, LTR, and Repurchase rate• Excellent analytical skills and a passion for numbers• Managed bid strategies against budgets for Paid Search/Ads• Social Media and Influencer Marketing management and development• Built content schedules based on strategic initiatives• Strong graphic and creative design eye• Build and implement a marketing plan.