Sujeevan Subrayan Email & Phone Number

Dubai, United Arab Emirates

- Primary responsibility includes leading, developing, and implementing the organization-wide customer acquisition strategy (both marketing & sales) to ensure the periodic achievement of retainer goals- Developed GTM plans in both UAE focusing on the education industry for key services that include Digital Marketing consultation, Hubspot CRM & Marketing Automation consultation, content strategy & SEO services, and performance marketing services- Spearheaded the launch of the first "Education Marketing" related podcast in the UAE for the benefit of Education & Admissions professionals, named the EduMarketing Series by Ubrik.- Accountable for the development and distribution of the content strategy of the company - Consulting with education brands (Universities & Schools) to help them overcome their marketing and enrolment challenges-Custodian for the overall customer journey at UbrikMy three biggest and best brand wins at Ubrik are "The Sharjah Maritime Academy", "The University of Manchester" and "Berkeley Services" which cumulatively contribute to 40% of the company's annual revenue!

United Arab Emirates

Module Lead - Organizing & Managing Cross Cultures (BSc International Business Management - London Metropolitan University)

Sri Lanka

- As a member of the strategic corporate management team, I was responsible for the creation and execution of the business's fully integrated marketing strategy- Assume overall responsibility for the company's brand equity, and market share in all important credit products in order to ensure yearly revenues of more than 42 billion LKR- Core marketing responsibilities include branding, advertising, and communication through the company's digital channels (website, social media, and mobile applications) as well as offline marketing campaigns- Provided overall leadership to the MARCOM & Brand, Product Management, Digital Marketing, Channel Marketing, Customer Retention, BTL Promotions, and Special projects teams that comprised the fully-fledged marketing department

Sri Lanka

- Develop, establish and deliver marketing strategies to meet organizational objectives - Assume overall responsibility for sustaining/increasing market share for the company in terms of all key products - As a member of the Strategic & Marketing team, the role requires to think and act in a broader context and interest of the CF group, including overall strategy, marketplace, innovation, and cultural development - Develop internal and external marketing/communication campaigns, providing direction and implementing tools for the same - Managing the marketing and promotional team that consists of Manager - Communications, Manager - Special Projects, Assistant Product Managers, Assistant Manager – Digital Channels and Promotions Executives - Responsible for all branding, advertising, and communication aspects related to products & promotions on all media, including TV, Radio, Press & Digital Media (TTL) - Assume overall responsibility for the company’s online and offline marketing initiatives - Establish effective working relationships with sales leadership to ensure that all critical strategies for growth is executed effectively - Provide feedback on product development and participate in all such development activities and undertake overall responsibility for product management activities within the organization - Work closely with the Market Insights & Strategic Planning units to direct the marketing team based on real-time market dynamics

Sri Lanka

- Responsible for the operational product management agenda with the primary aim of developing the organization’s total credit product portfolio - Assume overall responsibility for sustaining / increasing market share for the products under purview and directly accountable for developing, planning and executing associated product strategies - Plan and implement product communication strategies for enhanced awareness and patronization, both internally and externally - Support development and maintenance of a framework to measure and monitor product portfolio performance - Coordinate market research and development to support in identifying consumer behavioral trends that help in formulating specific marketing plan functions - Drive the development of strategic projects and operationalize the same

Colombo

- Managing a region with half a billion sales portfolio.- Contributing 25% to the overall volumes of the organization.- Responsible for the budgeted sales achievements of 16 branches in the region.- Formulate strategies to develop all the sales channels assigned, and ensure that all credit points deliver on channel volumes. - Identify market opportunities in a timely manner by being current on sales trends, macro & micro environmental changes and competitor activities.- Recruit, coach, mentor and retain a marketing team consisting of 125+ members of different grades ranging from Assistant Managers to Marketing trainees.- Seek to understand the changing dimensions of the sales management process, and recommend suitable training programs to ensure the marketing team is always geared to face the dynamic consumer.- Be abreast of professional and technical knowledge by attending educational workshops and other training events.- Act as a continuous supplier of vital market information to the corporate management in a view to support corporate / marketing decision making.- Plan and execute brand activation events at a regional level to increase brand awareness and brand presence in all the operational territories.- Ensure that all key brands achieve assigned growth targets on a bi-weekly / monthly basis.- Responsible for identifying all potential segments including SME to drive brand focused promotions- Support in the development of relationships of key accounts / portfolios in the region.

Colombo

- Responsible for brand building and sales strategy planning and implementation for all brands under the healthcare portfolio. - Accountable for delivering sales targets through developing sustainable long-term relationships with healthcare professionals and enhancing brand awareness through trade marketing activities in the relevant channels- Managed and monitored sales team members for promotional and trade marketing execution and achievement of outlet targets- Responsible for maintaining category leadership positions among healthcare professionals as well as retail pharmacy outlets- Plan, organize and implement continuous medical educational programs related to product categories- In charge of quarterly and annual sales forecasting for the assigned brands- Prepared and organized the annual promotional calendar for the respective territory

Colombo

- Enhanced market share for the responsible product through effective communication with the TG- Carried out demand-generation activities via planned sales calls with medical professionals and building long term business relationships - Worked independently to achieve set targets and manage the assigned geographical area- Prepared sales reports used for periodic reviews of product performance- Conducted comprehensive market studies and surveys to identify market trends periodically

Master Of Business Administration - Mba, Business Administration And Management, General, Distinction

Post Graduate Diploma In Marketing, Marketing/Marketing Management, General

Advanced Levels

Activities and Societies: Prefects Board & Interact Club.