Kazim Abbas Email & Phone Number

Dubai, United Arab Emirates

• Developed and implemented performance marketing strategies to drive online traffic, leads, and conversions.• Managed and optimized campaigns across various digital channels like Google Ads, Facebook Ads, and affiliate networks.• Analyzed campaign performance data to improve ROAS and KPIs.• Spearheaded digital campaigns for B2B, Higher Education, Real Estate, SaaS and Retail sectors, achieving a 45% increase in ROI.• Conducted detailed competitor analysis to identify market trends and create high-performing strategies.• Analyzed campaign performance data to adjust tactics and maximize ROI.• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed

Dubai, United Arab Emirates

• Developed and executed marketing plans at Ubrik Media to optimize ROI and increase client campaign success.• Analyzed data to produce insightful reports for strategic decision-making.• Collaborated with cross-functional teams to drive innovative marketing strategies and achieve business goals.

Dubai

• Managed acquisition and retention strategies for luxury retail and healthcare sectors, utilizing Google, UAC, Affiliates, Social, and Apple Ads campaigns.• Developed multiple dashboards for tracking sales revenue and marketing leads in HubSpot.• Implemented technical marketing setups including App, BI, CRM, and digital ads accounts.

Dubai, United Arab Emirates

• Regularly study trends and opportunities in the UAE Auto market and adjust strategic direction.• Set digital marketing strategies using all necessary tools such as website, emails, social media (Facebook, Snapchat and Instagram ads) and PPC campaigns.• Analyze web traffic metrics using Google Analytics and suggest solutions to boost web presence.• Generate and qualify the prospected sales leads in a short timeframe and handover the same to the sales department.• Prepare and submit daily, weekly and monthly product reports by collecting customer information and analyzing customer needs and update sale• Set digital marketing strategies using all necessary tools such as website, emails, social media (Facebook, Snapchat and Instagram ads) and PPC campaigns.

Dubai, United Arab Emirates

Al Dar University College (ADUC) is a university college of higher learning established in 1994. Since, our opening it has been our endeavor to infuse our students with industry-relevant skills and a high level of practical aptitude. My responsibilities were:• Translate CEO’s goals into actionable and measurable digital marketing plans.• Regularly study trends and opportunities in the UAE market and adjust strategic direction.• Create and manage Pay-per-Click (PPC), Display ads, E-mail Marketing, Video Marketing, Re-marketing and Social Media marketing campaigns.• Excellent Delivering multi channel campaigns across Facebook, Twitter, LinkedIn, Instagram, GDN, Google, YouTube and Snap chat. • Implement digital programs to improve customer acquisition, retention and revenue.• Conceptualize and manage company websites, landing page on web and mobile. • Implement marketing automation to generate, segment and nurture a lead.• Utilize Google Analytics and heat map metrics to monitor visitor patterns. • Recommend tactics to optimize conversion funnel and increase site traffic. • Goal Funnel Visualization Reports on Google Analytics.• Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.

Tanzania

I was responsible for the overall Nexus's day-to-day operations. Design and developed the Digital Marketing Strategy with the coordination of internal team. Specializations:- Brand Awareness, Marketing Management- Display Advertising- Media Planning / Brand building- Campaign management / trafficking- SEO / SEM- Performance marketing- Social media marketing- Creative development- Web Analytics- Remarketing- Creative design- Digital media representation- Content marketing- Marketing audit- Website Management (CMS)

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.