Chip Henderson Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The American Health Care Association and the ​National Center for Assisted Living (AHCA/NCAL) is the largest association in the United States representing long term and post-acute care providers, with more than 14,000 member facilities. Our diverse membership includes non-profit and proprietary skilled nursing.

Pensacola, Florida, United States

Pensacola, Florida Area

• Primary leadership force of this highly successful, recognized, and profitable organization providing results-oriented, award-winning advertising and marketing solutions to a variety of clients, with niche emphasis in.
• Orchestrated start-up and revenue growth year-over-year, elevating visibility in a highly competitive market.
• Exceeded 10-year revenue goal in year 5.
• Recognized by the American Advertising Federation with more than 200 ADDY® Awards, including Best of Shows, Judges’ Awards, Mosaic Award, and Unsung Hero awards.
• Recognized with numerous awards from associations in the accounting, health care and airport sectors.

Pensacola, Florida Area

Served as primary business development officer and account executive for small advertising agency. Responsible for agency operations, creative direction, human resources, and growing revenue.

Pensacola, Florida Area

• Served as in-house advertising agency: developed marketing plans in line with company strategic plan, creative concept development, art direction, media buying, media/press relations and special events.
• Increased sales to first-time homebuyers by 15% by executing direct marketing campaign.
• Re-launched all sales collateral, product sales brochures, with improved marketing, positioning, and unified messaging throughout the organization.
• Architected Customer Satisfaction Program, which measured home quality and homeowner satisfaction from initial awareness to final engagement, generating increased satisfaction and client testimonials.
• Produced 20% increase in lead generation by redesigning and launching new website optimized for organic search.
• Managed sales lead pipeline and Relocation Department, coordinating dissemination of leads to 20-person sales team.

Pensacola, Florida Area

• Directed all marketing activities, strategies, and budgets ($250K) for regional accounting and business consulting firm.
• Developed revenue source: billable marketing services as a line extension within business consulting.
• Developed firm website.
• Secured significant publicity: in-depth articles in the daily newspaper and the cover of the city business magazine.
• Honored with 4 First Place and 3 Merit Achievement Awards from the Association for Accounting Marketing.

• Managed all internal and external communications for ARC Gateway, including ancillary service organizations.
• Published monthly employee newsletter
• Developed and managed employee recognition program
• Designed all communications materials

• Developed brand identity for the station.
• Served on capital campaign committee and developed grant proposals.
• Coordinated on air programming promotions.
• Developed monthly employee newsletter.

• Developed comprehensive advertising strategy for the university, including placement of all media.
• Supervised creative team of 2 designers and 1 photographer.
• Served as Art Director for all publications and advertisements representing the university.

Ba, Communication Arts (Advertising & Public Relations)

Education record

Activities and Societies: LEAP Trail (Class Project) Co-Chair

Associate Of Arts, General Education/Business & Advertising Emphasis

Diploma

Diploma