Emanuel Behrendt Email & Phone Number

San Francisco, California, United States

Sunnyvale, California, Us

Shaped messaging and brand voice for two distinct organizations, delivering campaigns that simplified healthcare and drove measurable results. Highlights include:Lead Copywriter for Total Health: Directed the rebrand of Total Health, a high-end longevity platform integrating DNA, blood testing, and clinical care. Developed the tagline "Change the way you age" to position the service as aspirational and actionable, creating a cohesive narrative across all touchpoints.GLP-1 Campaign Success: Delivered +40% conversion improvements for GLP-1 treatment campaigns by creating targeted multi-channel strategies, including high-performing emails, ads, and landing pages.Innovative Messaging for Healthcare Services: Crafted creative campaigns for ED, mental health, and birth control services, achieving ad CTRs as high as 3.3% and landing page CTR improvements of +23%.Cross-Functional Collaboration: Worked closely with product, marketing, and design teams to ensure messaging aligned with business objectives and resonated with diverse audiences.Voice and Campaign Strategy: Created high-impact headlines, including "Don't let healthcare get in the way of your health," which reinforced Lemonaid Health’s mission of simplifying access to care.

Sunnyvale, California, Us

Berlin, De

At TIER we're changing how a city breathes and moves with sustainable and innovative ways to improve urban travel options for everyone. As the company’s first copywriter, I defined TIER's brand voice and expanded its reach across Europe, contributing to both B2C and B2B growth during the peak of the micro-mobility boom. Highlights include:Brand Voice Leadership: Played a pivotal role in shaping TIER’s brand voice during a period of rapid growth. Co-created the tagline "Change mobility for good," emphasizing sustainability and innovation, and aligning with the brand’s mission to revolutionize micromobility.Campaign Success: Delivered the headline "There's a new TIER in town" for the moped launch, which resonated culturally in Germany (where “TIER” means “animal”) and elevated brand recognition.Performance-Driven Messaging: Helped drive one million rides within six months by crafting targeted ad copy, lifecycle campaigns, and B2B content for employee mobility solutions and event activations.Cross-Functional Collaboration: Partnered with product, marketing, and design teams to create co-branding initiatives and digital growth strategies that supported business expansion across Europe.

Berlin, De

Managed Facebook and Instagram by developing a social strategy, creating an editorial calendar, providing copy and publishing 200+ post which led to 17,000+ IG followers, 12,000 FB followers and an IG engagement rate of 2.5%.Developed content for Instagram, increasing organic Story views to an all-time high of 16,000+.Constructed Brand's tonality guide. Marketing and Brand's sole copywriter till July, 2020

Foster City, California, Us

Produced ad copy, landing pages, and social posts that increased engagement and conversions for a travel-focused audience.Developed social media strategy and managed editorial calendarLaunched online marketing campaign, conceptualized website content - always optimizing efforts to maximize reach, engagement and impact of content.Delivered the company’s lowest cost, highest quality traffic using advanced features in Facebook’s ad management system.

Foster City, California, Us

San Francisco, California, Us

• Provided institutional shareholders detailed reports regarding the efficacy of companies’ executive compensation structures and whether or not shareholders should vote for the companies’ executive pay/equity packages.• Examined short and long-term incentive programs and executive compensation programs of publicly traded companies to diagnose the structure's link between pay and performance and level of disclosure.• Considered internal guidelines and recommendations on corporate governance matters including executive compensation and equity-based incentive plans.•Analyzed SEC filings (DEF-14A’s, Form 10-K’s, and Form 10-Q’s) in order to write and edit analysis reports and provide voting recommendations for shareholder meetings

New York, Ny, Us

• Assisted in making decisions pertaining to various investment vehicles, portfolio creation and analysis, relationship building and client interaction. • Handled customer inquiries and provided customer service under the supervision of Senior Vice President Deepak Ganju and his team

New York, Ny, Us

•Extensive nine-week program learning about the advisory business by gaining exposure to key aspects of the wealth management division

Bachelor'S Degree, Political Science International Relations, German

Bachelor’S Degree, Business

Bachelor'S Degree, Political Science And Government, German