-Experienced Sales and Marketing Management executive with over 14 years of effective marketing strategic achievements and progressive experience in the consumer products industry for a leading consumer electronics company.-Solid knowledge in administration, business development, procurement and planning systems, project management, talent management, and budgeting. Managed Sales Budget exceeding $43M. -Outstanding leadership, supervision, analytical, strategic thinking, data farming, and problem solving skills; structural and well organized, methodological, and objective; eager to learn and passion for excellence.-Proficient in Microsoft Office suite (Excel, Word, Power Point), SAP/R3, Win OS, Mac OS, order management and procurement systems.-Excellent presentation skills. Fully bilingual (English and Spanish).KEY ACCOMPLISHMENTSSALES• Created and conducted distribution business for the Caribbean and offshore markets from Puerto Rico and Miami to Latin America.• Increased sales by 63% in a 2 years period in consumer electronic products for offshore markets.• Managed 9 key accounts of appointed consumer product categories while executing procurement, inventory control, and marketing strategy. MARKETING• Developed and implemented core marketing strategies in a declining consumer electronics industry achieving a sales increase of 27% through major distribution channels.• Successfully launched and positioned Digital Imaging and Portable Electronics products in 5 key distribution regions/channels increasing market share while driving profitable revenue.• Created special local product offerings, product kitting and seasonal strategic product placement and pricing to meet major client’s demands.BUSINESS PLANNING • Implemented a business transformation process in order to achieve weekly planning and procurement operation.• Appointed as Project Leader of the Demand and Supply Chain Planning Platform during ten months, achieving a successful implementation.