Emily Coalson Email & Phone Number

Houston, TX, US

Houston, TX, US

Houston, Texas, United States

• BrandExtract makes companies more valuable. We do this by taking unconventional approaches to strategy, branding, marketing and digital. We inspire belief in brands, which creates new opportunities, transforms people.
• Spearheads end-to-end website launches and redesigns for high-profile clients through close collaboration with UX, design, development, and client service teams.
• Orchestrates all aspects from initial business meetings/pitches to successful project delivery, developing detailed client-facing materials to ensure on-time and on-budget execution.
• Leverages Workamajig project management software to devise comprehensive estimates, schedules, and task cards, meticulously monitoring progress across design, development, and QA phases.
• Functions as a pivotal liaison interfacing between clients and cross-functional teams (account services, UX, design, development) to align expectations and drive projects forward.
• Demonstrates strategic foresight in proactively identifying potential roadblocks to delivery timelines/budgets and providing innovative solutions to mitigate risks.

Austin, Texas, United States

• Project managed the migration and development of all new large-scale digital publications onto The Arena Group’s proprietary CMS.
• Managed internal team of Site Producers to support site build process.
• Oversaw site production and web migration from pre-sales to launch, synchronizing cross-functional resources to ensure project stays on track.
• Worked closely with Product & Engineering teams on custom configurations and data mapping for the import process.
• Built site strategy and taxonomy structure alongside SEO best practices.
• Worked in tandem with design team on website look and feel, UI flow, and logo & asset development.

Austin, Texas, United States

• Project managed website migrations onto the Maven CMS platform, keeping deadlines on track within the robust pipeline.
• Migrated content, built website components, layout, and design from scratch with proprietary tools.
• QA, investigate and launched websites directly with product, engineering, support, and ads teams.
• Technical account management for TheStreet and Sports Illustrated and their products.
• Created partner facing communication around product updates and revenue generation tips.
• On-going account management and CMS best practices.

San Francisco

Advisor and media buyer for the non profit organization, IVPI, who provides financial assistance to independent performance venues in San Francisco, to aid in the preservation of culturally significant businesses impacted by COVID-19.

San Francisco, CA

• Marketing, media, partnership, event planning and strategizing for the opening of the Tony-Award winning production in the exclusive city of San Francisco and ongoing initiatives.
• Assisted in multi-million dollar marketing and media budget, comprising of digital, OOH, broadcast, and print campaigns.
• Created communications plan for email marketing and social media initiatives to drive awareness and boost ticket sales.
• Manager of Hogwarts House Homecoming, an exclusive pre-show special event experience through four Hogwarts themed venues for the biggest fans for first performance. 600 lucky fans won the opportunity to attend out of.
• Special event producer for opening night after party through vendors and red carpet for press, cast, and crew of 1,000. Managed cast appearance and sponsorship performance at the Union Square Ice Rink.
• Local liaison with cast and company on social media production shoots, Q&A interactions, and media initiatives.

San Francisco, California, United States

• Freelance coordination, management, and promotion of unique special events within the entertainment & nightlife industry. Specialties include venue and vendor negotiation, event planning and execution, project.
• Galaxy Radio: Co-founder of the longest running Italo-disco bi-monthly party in the Bay Area, ongoing 10+ years. Handled promotion, booking special guests, decorations, and venue management. Active between 2012-2018.
• The BeDazzlers: Co-hosted and planned special events, guest djing for the Cal Academy of Sciences Nightlife and San Francisco Magazine's Best of the Bay events. Booked and promoted events for Light up the Floor Disco.
• Jump to It: biweekly happy hour disco event at the Showdown, from 2011-2013. Booked guest DJs, managed venue negotiation and promotion.
• Wedding DJ and event music coordinator for a variety of weddings across the Bay. Experience working out venue and sound logistics.
• Improv comedy event producer for Galaxy Factory Improv. Experience booking rental space, ticketing, and promotion. Active 2019 - 2020.

San Francisco, CA

• Performing Arts Marketing, Media & EventsManaged all productions from the 2018 and 2019 subscriber seasons and the award-winning SHOW & TELL speaker series through marketing communications, promotions, media, and.
• Managed all ad budgets, media buys, and ad settlements tracking OOH, broadcast, social, and digital spend.
• Worked closely with ticketing on sales goals with third party vendors and campaigns for limited engagement runs.
• Created content calendar for social and email deployment, including copy and asset creation through Photoshop, managing all social media accounts (Facebook, Instagram Twitter, Youtube).
• Experience creating e-mail marketing campaigns, templates, copy, and A/B testing through Dotmailer and Mailchimp.
• Oversaw digital ad spend and performance across Facebook, Instagram, Twitter, and retargeting campaigns.

San Francisco, CA

• Identified creative solutions to maximize revenue through unique deal negotiations. Built AdColony publisher presence in the SF market through special event planning and execution.
• Managed 6 of the top 25 accounts growing each account earnings beyond $1M per year. Utilized Tableau dashboards and reporting to analyze deal margins to hit goals.
• Project managed and executed first integrated brand sponsorship within a game by working closely with developers and agency on materials needs.
• Pioneered and tested the new fixed price zone product, growing publisher earnings by 85% MoM, working closely with product managers and engineers.
• Reviewed data through Tableau and internal reporting tools to make optimization insights based on performance.
• Produced 3 special events for top Publishers within the AdColony network, with attendance of 30-50 per event. Managed venue, F&B contracts, and attendance.

San Francisco, CA

• Fueled by a mission to make the Internet a better place, Say Media continues that legacy of innovation through our comprehensive publishing platform, Tempest. By offering professional publishers this integrated.
• Dedicated contact for Tempest publishers post migration, relaying product updates and new features across the CMS platform, growing pageviews from 50M to 500M within one calendar year.
• Gathered partner feedback for product and engineering teams to influence internal product roadmap. Team liaison with EDP.
• Collaborated with sales teams on custom content opportunities and monitored campaigns cross functionally with adops.
• Basic knowledge of Google Analytics, Tableau, and SEM Rush for creation of audience development growth strategies.
• Ownership of Tempest marketing communications, including email newsletters, blog updates, and partner facing documentation.

San Francisco, CA

Lead media manager in charge of nurturing strategic partnerships within the SAY Media network and understanding their monetization strategy. Built out the SAY mobile + display network through various product offerings for both mobile web and app, product testing, and onboarding of new publishers. Focused on account maintenance, inventory projection.

San Francisco, CA

• Represented the voice of SAY's product offerings, display and mobile, to top engaging publishers within the SAY Media network. Managed publishers and worked cross-functionally with media planning, adops, and production.
• Pro-actively identified and developed quality business opportunities with both new and existing publisher partners to maximize brand quality of the SAY Media network.
• Built up the SAY Media mobile network with quality brand leads.
• On-going pricing negotiations for +50 strategic accounts to ensure sustainable partnerships while maintaining an 80% target margin.
• Engaged publishers to optimize ad placements for the best possible performance and revenue while balancing margin.
• Guided publishers through the technical process of integrating SAY Media ads on their sites and acted as the first line of the defense in troubleshooting technical issues throughout the duration of the relationship.

San Francisco, CA

• Oversaw & executed affiliate marketing programs by delivering services on behalf of Commission Junction's client base and publishing network. Retail, travel, and lead generation clients including Guitar Center.
• Managed and retained publisher relationships through optimization and recruiting efforts.
• Discussed, developed, and applied program growth strategies.
• Presented quarterly presentations recapping program performance for top accounts.

San Francisco, CA

• Entertainment Marketing + AdvertisingExecuted marketing sponsorships & broadcast promotions for touring productions of Broadway musicals, including Wicked, Jersey Boys and Disney’s Mary Poppins.
• Lead the quarterly promotional process with broadcast partners, negotiated and executed innovative promotions; Managed relationships with hotel concierges to stimulate tourist ticket sales.
• Assisted in executing event and guerilla marketing programs to help increase ticket sales.
• Coordinated day-to-day management of all marketing activity including: print production, distribution of marketing collateral, and vendor relationships.
• Assisted in Wicked cast member special event planning as well as media partner events.

Dallas, TX

• Assisted in account planning, client services, and target research for RadioShack’s national branding & regional retail campaigns.
• Planned TV flights, buy schedules, and specs for national branding TV advertising; planned and managed regional press and local radio projects; pitched national cinema advertising plan.
• Managed materials needs deadlines for network TV added value; aided magazine RFP process and upheld corresponding print added value; maintained monthly billing process and lead monthly billing meetings.
• Brand & Target Research: analyzed competitive retailers; researched primary and secondary audience targets.

Austin, TX

• Senior Advertising Manager/ Advertising Account Executive, 5/05 to 8/06
• Managed student advertising reps by providing leadership for Daily Texan ad supplements.
• Maintained clients and developed new business; exceeded year-to-date quota by 175%.
• Longhorn "seller of the month" 5 times between September 2005 and May 2006.Classified Advertising Telemarketer, 8/03 to 5/05
• Ad initiation and order placement; proofed approvals, deadlines, traffic and client billing.