Lead marketing, communications, and fundraising projects for over 15 clients in the philanthropy and social sectors.Comic Relief USA · May 2022 – Pres-Craft marketing content and highlight strategic partnerships for Comic Relief USA’s annual Red Nose Day campaign, a $46 million fundraising initiativeOnPoint NYC · Nov 2021 – Pres• Design and launch a new website, marketing templates, and branding guidelines for the US' first government-sanctioned Overdose Prevention Centers in NYC• Developed strategy and executed OnPoint NYC’s “Love is harm reduction” year-end campaign, raising nearly $10,000Unboxed Philanthropy · Nov 2017 – Pres• Redesigned Unboxed Philanthropy website in 2018 and oversaw the organization’s digital rebrand in 2021• Designed the landing page and integrations for Unbound Talks, a series of virtual events commemorating Black Philanthropy Month, and the Philanthropy 100 list, an annual list of people, organizations, and companies making a differenceSamaritan Daytop Village · Nov 2019 – May 2020• Developed a multi-channel year-end fundraising strategy and COVID-19 rapid response campaign, together raising over $15,000• Crafted a donor communications plan, editorial calendar, and digital advertising planOther clients include Moore Philanthropy, The Fortune Society, PowHERful Foundation, Fab Foundation, Prime Coalition, Gay Latino Collective, and Jola House Liberia.

• Develop a multi-channel marketing and communications plan to increase Founder Yvonne L. Moore’s thought leadership and generate brand engagement for Moore Philanthropy• Design marketing assets, branding guidelines, and a new website• Execute digital marketing and media outreach to promote the organization’s expanded service offerings and its transformative partnership with Pivotal Ventures, a Melinda French Gates company• Direct the organization’s CRM implementation to Bloomerang, codify moves management processes, and integrate with other key platforms such as Mailchimp, Good Grants, and Google Workspace• Oversee the production of multimedia content and visuals for the organization’s social media platforms and email newsletter

• Develop and implement a comprehensive $2.7 million Advancement Plan, exceeding our revenue goals by 16% and raising $3.1 million in calendar year 2020 despite a global pandemic and ensuing economic crisis• Oversee growth of individual and corporate giving portfolio, boosting unrestricted funding by 61% from $893,000 to $1.4 million over a year• Led marketing and fundraising strategy for annual gala, increasing revenue by 32% from $616,000 to $815,000 and reducing costs by 10%• Pivoted special events strategy for small fundraiser in response to COVID-19, launching the Go the Distance for Families Campaign and generating over $120,000 in contributions, 515% more than the previous year• Crafted email marketing strategy to drive audience acquisition and engagement, leading to a 65% growth in email subscribers from 4,430 to 7,339 over a year• Direct organization-wide transition and implementation of Salesforce CRM to manage universe of individual and institutional relationships• Draft high-level correspondence and pitches for the Executive Director, Board of Directors, and executive team to major donors, corporations, and institutional funders• Create marketing materials for departments across the agency including one-pagers, toolkits, guides, brochures, invitations, graphics, t-shirts, and other collateral for over 375 staff members• Created restructuring plan for the Advancement department to align roles with fundraising goals and efforts• Planned and executed annual small fundraiser, generating $20,000 in ticket sales and exceeding live appeal goal by 100%• Lead creation of the organization’s strategic communications and marketing plan to outline key priorities, define messaging and positioning, set target audiences and platforms, and establish benchmarks• Supervise and mentor Development Associate, Advancement Officer, and vendors

• Developed multi-channel, integrated content marketing strategy to advance Fortune’s communications, fundraising, programmatic, and advocacy efforts• Envisioned and executed print and digital projects, producing newsletters, annual reports, event invitations, fundraising appeals, briefs, one-pagers, signage, videos, websites, and other collateral for over 300 staff members• Directed print and digital fundraising efforts for annual campaign and special events in partnership with individual giving team, boosting revenue 67% over three years• Conceptualized and executed multi-channel year-end fundraising campaigns, boosting direct mail and online giving by 114% over three years• Led the complete redesign and transformation of Fortune’s website, increasing visitors by 30%; raising page per session engagement by 318%; boosting average session duration by 60%; and decreasing bounce rates by 90%• Launched multi-channel sustaining donor program, increasing monthly supporters from 5 to 53 and boosting annual revenue from $900 to $22,100 over three years• Developed paid and organic social media strategy, increasing engagement across all social media platforms and growing followers by 895% on Instagram; 122% on LinkedIn; 98% on Twitter; and 26% on Facebook over three years• Implemented email marketing techniques to increase subscriber acquisition and engagement, leading to growth in email subscribers by 64%, increase in open rates by 73%, and boost in click-through rates by 29% over three years• Created year-long content marketing editorial calendar• Created reporting structure within Raiser’s Edge and other analytics platforms• Crafted branding, messaging, themes, logo design, and taglines for 50th anniversary• Oversaw and mentored Communications Associate, Marketing Specialist, Communications Interns, and Volunteers• Provided thought leadership and expertise on matters relating to digital marketing, social media, branding, and design to executive team and staff

• Developed and implemented a two-year $4 million resource development plan to establish revenue goals, prioritize foundation and individual giving prospects, and outline strategies to achieve fundraising benchmarks• Crafted all grant proposals, major donor appeals, marketing materials, acknowledgment letters, reports, and boilerplate materials• Created moves management system to identify, cultivate, and engage prospective funders and stakeholders• Coded infrastructure and steps of moves management into Salesforce donor management system• Established foundation cultivation and grant reporting calendars to outline relationship-building efforts and ensure compliance with grant agreements• Secured and facilitated meetings with high-profile institutional funders including Ford Foundation, Rockefeller Brothers Fund, Rita Allen Foundation, Atlantic Foundation, and others• Oversaw and mentored Development Assistant and Summer Interns

• Launched campaign for the Gbowee Peace Foundation (GPF) to raise funds for grassroots organizations in Liberia working to promote awareness and prevention of the Ebola virus, raising $30,000 from new donors for over 30 Liberian groups• Proposed and designed assessment to evaluate efficacy of communications efforts and systems across the organization• Created donor-centric report to update donors on progress of Ebola campaign, capturing the story and impact of grantees in Liberia

• Conceptualized and designed multi-channel campaigns using direct mail appeals, fundraising emails, and social media• Increased year-end campaign response rates by 18%, raised revenue by 35%, and cut costs by 13% by segmenting campaign donor lists, enlisting peer-to-peer solicitors, and designing materials and graphics in-house• Implemented new moves management system to strengthen donor relations and increase engagement, boosting individual giving by 55% over two years• Envisioned and designed content for key communications materials including multiple donor newsletters, annual reports, program fact sheets, and event programs• Led complex data-mapping, migration, and conversion process of CRM software from Salsa to NetCommunity Spark• Created gift entry and acknowledgment processes for incoming donations and personalized thank you notes for all donors• Coordinated and supported redesign of the Association’s website, stationery, and other print and web communications• Launched Twitter, Instagram, and LinkedIn accounts, increasing the Association’s audience and reach• Supported the planning and execution of cultivation and public events at Red Rooster Harlem, Allegra Viola Gallery, and Jazz at Lincoln Center highlighting the crucial work of the Association

Taught American History and Government at Grover Cleveland High School, Russell Sage Junior High School and Richmond Hill High School.