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Verb. It’s a word used to describe an action and the driving force behind the creation of Verb Boutique, an online retailer, with a mission to inspire women to take action and pursue their purpose and passion.

The mission of the Greater Lansing Convention & Visitors Bureau is to positively impact the area’s economy by marketing the region as a travel destination. My responsibilities include:- Writing and designing marketing materials for Bureau websites, e-newsletters, social media outlets, etc.- Managing and planning the Bureau-wide content calendar.- Monitoring trends and tracking analytics for the Bureau's digital content.

The mission of the Greater Lansing Convention & Visitors Bureau is to positively impact the area’s economy by marketing the region as a travel destination. I work in conjunction with the rest of the Marketing Communications team to ensure this goal is achieved. Specifically, my duties include (but certainly aren't limited to) website support, graphic design, social media marketing, etc.

- Drafted press releases and other marketing materials- Researched and maintained media contact lists- Pitched stories to the media- Managed social media for 9 clients- Assisted with event planning- Conducted secret shopper calls and wrote reports