Emily Pollard Email and Phone Number

Developed and implemented proactive Marketing & Communications strategy, driving record-breaking website traffic and staff-initiated projectsLead media relations efforts: write press releases, pitch stories, manage media inquiries, and coordinate interviews with staff and external partners, including state officials and companies for joint announcements.Oversee comprehensive communications strategy, including social media, website and planning for a future newsletter and podcast. Draft talking points, quotes, and presentations for leadership and elected officials.Manage multiple marketing and advertising agencies, directing the annual paid media plan, creative content development, and asset production.Track and report KPIs, achieving 23M impressions in 2023, with CPM 59% lower than the national average and CTR above the industry average.Manage a multimillion-dollar marketing budget, providing forecasts and proposing budget adjustments as necessary.Collaborate regularly with the board of directors and city council, delivering KPI and budget presentations, drafting talking points, and requesting approvals for new initiatives.Oversee event sponsorships, activations, and corporate experiences, including FAM tours and signature events.Hired and direct the Marketing & Events Coordinator in all related activities.

Assisted the Director of Marketing & Communications in marketing the City of Frisco as the top destination for corporations and headquarters seeking relocation to a business-friendly city with a highly educated workforce and vibrant community culture.Coordinated with external marketing agencies to create content, collateral, media plan and campaign assets.Created and edited internal and external videos, attending events to capture and gather content.Developed and designed graphics using Photoshop for social media, newsletters, digital and printed marketing materials, RFP templates, and email marketing campaigns.Managed the social media content calendar (growing impressions 500% in first 6 months), maintained the website, and tracked the marketing project calendar, including advertisements and sponsorships.Generated monthly reports on web and social media analytics.Assisted with the research, procurement, and inventory management of promotional items.Served as administrative lead for planning special events.Attended monthly board meetings and community luncheons.

Facilitated media and community relations to align with the company's mission and branding strategy.Coordinated and distributed crisis communications through press releases and social media.Managed the company website, blog, and social media accounts.Produced content for the quarterly magazine, including writing articles, designing graphics, and capturing photos.Planned public relations opportunities through community involvement, sponsorships, advertisements, events, and volunteering.Responded to media inquiries and public information requests.Attended monthly Board of Directors meetings, managed video and audio setup, and uploaded agendas and meeting minutes to the website.

Routinely reviewed city agendas for story ideas and attended City Council, Planning and Zoning, School Board, Commissioners Court, and Chamber of Commerce meetings.Reported on development, education, business, and local government in McKinney and the North Texas area.Edited and produced a 36-44 page monthly newspaper.Wrote 25-50 articles per month for print and web.Collaborated with a designer on all graphics and layout.Built rapport and maintained relationships with residents, business owners, local leaders, and government officials.Took photos and managed social media accounts.Delegated stories to reporters and freelancers.Served on Community Impact’s Experience Team, assisting with the planning of company-wide events and team-building activities.

Reported on development, education, business, and local government in McKinney and the North Texas area.Co-produced a 36-44 page monthly newspaper, editing content and overseeing production.Wrote 25-50 articles per month for both print and web, adhering to AP Style and consistently meeting tight deadlines.Pitched story ideas, conducted interviews, and performed investigative research to uncover and verify information.Monitored press releases for accuracy and relevance.Collaborated with a designer on graphics and layout.Built and maintained relationships with a variety of sources, including residents, business owners, local leaders, and government officials.Captured photos and managed social media accounts.Recognized as "Reporter of the Year" for outstanding journalism.

Covered development, education, businesses, and local government for Community Impact Newspaper's Dallas-Fort Worth markets, including Frisco, Plano, McKinney, Richardson, Grapevine, Colleyville, Southlake, Lewisville, Flower Mound and Highland Village; report, edit and contribute to monthly papers; write 50 articles per month for print and web; collaborate with a designers on graphics; build relationships with sources; photography; manage social media accounts

Coached a team of exceptional young girls and helped them learn the game of lacrosse, while also encouraging them to have fun and be confident in themselves. This was a part-time position I worked in addition in the evenings in addition to my full-time job.

Member of a 10-person student public relations service with responsibility for creation and presentation of communications plans for a diverse group of clients. Since 2009 Priority One has also helped implement and promote special events for a roster of individuals that has included former CBS News anchor Dan Rather, former Secretary of State James A. Baker, III, Major league Baseball Hall of Famer Nolan Ryan and others.

Managed team of student staff writers by assigning and editing stories for weekly newspaper; plan and layout cover page and news and viewpoints section; reporting; editing; photography; manage social media; stay informed on relevant topics and trends; generate diverse content for wide variety of readers; graphics; print layout; maintain social media accounts; Adobe InDesign; Adobe Photoshop; WordPress

Assisted Associate editor in assigning stories to planning print production for weekly newspaper; reporting; editing; source-building; photography; social media

Pitch story ideas to editor and complete multiple writing assignments for weekly newspaper; reporting; self-editing; photography; graphics; source-building; strong grammatical skills

Worked in women and mens clothing departments; sales; customer service; product control; replenish inventory; submit online orders; damage defected products; unload inventory off delivery trucks

Assist customers with fitting and styling; organize overstock/backroom inventory; layout and arrange new products; learn new products; sales; customer service

Hosted a weekly, hour-long segment on radio station; write and recite PSAs; prepare weather report; engage with audience; play advertisements; maintain sound board; schedule music and announce upcoming songs, artists and DJs.

Assist customers with fitting and styling jewelry; sales; place online orders; set displays with new product; maintain inventory/overstock; self-educate on new products and styles; log engraving, maintenance and repair request; customer service

Manage team of lifeguards; develop schedules for lifeguard staff; ensure safe and clean environment for club members; clean pool; customer service; keep up-to-date on necessary certifications

Ensure safe and clean environment for club members; maintain up-to-date certifications in CPR, Lifeguarding and First Aid; customer service

Coach a team of 15-20 girls on the Friendswood High School Lacrosse team; develop work out plans and game strategies; mentor young women; positive role model; counseling