Emily Hendren Email & Phone Number

Minneapolis, Mn, Us

• Develop strategy, goals, and roadmap for the Thrivent Action Team Program, a volunteer program to rally community members around causes they care about.• Manage and inspire high-performing team with a strong culture and work ethic.• Develop data and client-driven goals and effectively communicate to team and key stakeholders; maintain accountability and transparency through monthly stakeholder reviews.• Effectively manage $40M+ budget to scale and enhance Thrivent Action Team program and volunteer experiences; drive 10% annual growth while keeping costs manageable through behavioral economics and CI initiatives.• Invest in key markets for Thrivent, driving 831% growth in diverse market engagement from 2023-2024.• Identify opportunities for Thrivent to engage younger markets through volunteer experiences, creating affinity for unengaged clients and lowering average client age by 5yrs.• Grow and transform the Thrivent Action Team program, hitting 1M+ projects led and $1B+ in funds raised; led team to record-breaking volumes in 2023.

• Served team as Proxy Product Owner by guiding prioritization of work, collaborating with stakeholders across the organization, and identifying minimum viable product (MVP), resulting in increased team capacity and overall efficiencies.• Led testing and full-scale implementation of community-based digital platform to engage existing members and introduce Thrivent to prospective clients.• Executed marketing strategies to engage members and prospects using the I&D discipline, doubling annual prospects known through program.

Minneapolis, Minnesota

• Acted as creative marketing lead for the Thrivent Action Team program, a $40M volunteer program that empowers Thrivent members (and their friends and family) to make a difference in their communities through service.• Managed and created content to build strong brand awareness and spark contagious generosity. • Developed and launched one of Thrivent's most engaging and successful social campaigns - The Thrivent Action Teams T-shirt Vote.• Created and implemented a nurture stream email campaign to introduce prospects and members to Thrivent’s offerings through a fully-branded experience that delivers qualified leads to Financial Associates.• Collaborated across the organization to build and manage successful marketing campaigns around our key differentiator.

• Marketing Contractor for the Thrivent Action Team program, a $40M volunteer program that empowers Thrivent members (and their friends and family) to make a difference in their communities through service• Developed new ways to drive overall brand awareness and brand love for Thrivent Action Teams• Evaluated member experience to make adjustments that drive success• Created content to engage current membership and introduce new members to Thrivent Financial

Greater Minneapolis-St. Paul Area

• Developed and nurtured relationships with churches, ministries, and partners across the globe by identifying needs and creating an effective stream of communication• Created messaging and content for mobile app, website, and webinars• Improved UX by always putting the user first, continuously collecting and listening to their feedback• Managed email marketing and advocacy program, ensuring that all users resonated with and knew our brand

Greater Minneapolis-St. Paul Area

• Communicated personably with users about the Table and its offerings• Assisted churches and users in the registration process• Carefully answered any and all questions and feedback from users

• Communicated with students, faculty, and alumni about financial aid• Accurately filed student financial aid information• Provided excellent customer service to callers and walk-in clients• Coordinated office appointments for staff

Greater Minneapolis-St. Paul Area

• Promoted, marketed, and carried out the 2013 Twin Cities Walk to End Alzheimer’s• Distributed marketing material throughout the metro area• Coordinated and created post-walk fundraising events such as "Dine for the Mind"• Communicated through e-mail and telephone with members in the community

Bismarck, North Dakota Area

• Assisted in planning of events as well as worked at and attended events• Created brochures, flyers, and other marketing materials for services and events• Wrote articles for newsletters and blog stories• Supervised video shoots and assisted in script writing for TV commercials and social media

• Assisted in development and distribution of posters to advertise for trip• Communicated and spoke with students and selected classes about trip• Created marketing ideas to attract students to trip, such as social media• Oversaw informational booth at Interim Study Abroad Fair to recruit students

Bismarck, North Dakota Area

Phoenix, Arizona Area