Global Marketing Manager
Current- Member of the Typsy Executive Team- Direct, plan, and coordinate marketing efforts- Lead and direct the marketing team to meet company targets- Manage and optimise the marketing CRM platform (Pardot / Account Engagement) including campaign setup, email communications, customer workflows, and platform integrations (Recurly, Salesforce and Zapier)- Build brand awareness and positioning via the fortnightly and monthly email newsletters- Manage and publish the public website landing pages using Orchard-core CMS- Develop and manage advertising campaigns across LinkedIn, Google, Microsoft, and Facebook to aid lead generation and website conversions- Manage the blog calendar and posts, including writing original content and overseeing third-party contributions- Manage organic social media campaigns and posts- Measure and optimise campaign results against established business and marketing KPIs, as well as optimising future marketing efforts based on findings- Work cross-functionally with other teams and senior management (Customer success, Sales, Learning, Development) to enable content ideas and collaboration- Coordinate with the Learning team to produce final collateral, including supporting assets for courses- Support the Customer Success and Sales teams with client collateral suitable for audiences across APAC, Europe, the Middle East, Africa, the UK, and the Americas- Provide copywriting and copyediting support for other marketing activities as needed- Help build best practices within the marketing team including campaign planning, data, analytics, and reporting- Collaborate with design agencies
