At Prosperity Behavioral Health, we transform financial potential into sustainable performance and long-term growth. By simplifying the complexities of healthcare revenue cycle management, we help behavioral health organizations maximize their revenue and accelerate business outcomes. Our mission is to drive financial clarity and operational efficiency, empowering our customers to focus on delivering high-quality care. With deep expertise in the behavioral health sector, we understand the unique challenges our customers face and provide flexible, technology-driven solutions that streamline reimbursement processes and remove administrative burdens. Together, we are shaping a brighter, more efficient future for behavioral health.

Responsible for cultivating and strengthening the relationship between our organization and external marketing agencies. Collaborating closely with in-house teams, overseeing the coordination with external agencies to guarantee the effective implementation of marketing campaigns and projects. Additional responsibilities include supervising paid media programs, actively seeking opportunities for synergies throughout the enterprise and fostering strong partnerships and achieving seamless integration between internal and external marketing efforts.Navigated complex projects, streamlining processes with professionalism, and maintaining positive relationships while managing expectations.Implemented a budget accuracy system using Microsoft tools to monitor financial forecasts, align outcomes with projections, and ensure budget compliance, leading to improved financial transparency and team accountability. Recruited and trained a global budget manager dedicated to providing timely and accurate financial information to the marketing team, enhancing operational efficiency and decision-making.

In a post-COVID environment, Labcorp was seeking to enhance and broaden brand visibility whileconcurrently managing relationships with multiple new creative and media agencies.Collaborated with marketing teams on integrated campaigns, amplifying advertising efforts through social media and content marketing strategies. Providing ongoing support throughout long-term projects or campaigns, adjusting strategies as needed based on real-time results.Managed the Enterprise Marketing Budget for the VP of Brand, overseeing teams from variousbusinesses and departments, including communications, digital, field, and integrated marketing.Optimize agency/vendor management by reducing agency roster, reducing costs, enhancing partnership value, and ensured synchronization of the company's marketing messaging.

As a premier lab provider, Labcorp's Women's Health and Genetics Specialty marketing team waslooking to promote their wide array of tests and useful tools, including genetic counseling to providers and patients.

Quest Diagnostics needed to raise awareness of how they can assist customers in realizing theirobjective of delivering enhanced patient care. This involved developing marketing plans that align withcustomer-centric, franchise-specific, and regional priorities, ultimately achieving business objectiveswithin budget constraints and established return on investment (ROI) targets.Formulated comprehensive marketing strategies and plans for franchises in Infectious Diseaseand Immunology, Prescription Drug Monitoring, and Healthcare IT solutions. Collaborating closelywith franchise partners to discern industry trends, developing tactical plans aligned with budgetsto drive growth.Maintained a close connection with the commercial team through management of our sales CMS(Seismic), SFDC Chatter posting, and presenting on regular sales forum calls.Acted as a lead in the planning and execution of the 2018 Quest sales meeting, managing theinternal expo with displays and booth for 27 booth and new digital experience and attendance of2000 people across the company.

Recognizing the need to streamline campaign tactics, plans, and budget, the Marketing leadership teamsought a professional with expertise in managing complex budgets and project managing multi-channelmarketing campaigns.

Tradeshow and Event Management: Responsible for 21 tradeshows, 100% of all tradeshows had lead scanners, providing more accurate data than years past. Co-lead on largest HCIT show, working closely with Central Events lead making all logistical decisions for the show including messaging, graphics, and sponsorships.At one time handled as many as 60 tradeshows in one fiscal year Lead on Spring/Fall customer conference planning including; collaboration event logistics, booth presence, all pre-conference sessions logistics, and working to ensure customers had a great conference experience. Project lead for SMART Tool (internal Google like site): Train both inside and outside sales teams when enhancements are made to the tool. Acted as voice-of-customer to ensure improvements were made in order to create efficiencies within the tool so we could provide the highest quality assests to the sales teamAdvertising: Work closely with Marcom lead on implementing the 2009 and 2010 digital ad and Google campaigns. Review campaign metrics on a monthly basiss allowing us to assess and optimization campaign effectiveness.Budget Manager: Always working to improve and fine-tune the departmental budget process. Implemented a budget projections process in order to track spending by quarter, by segment and report out on which campaigns had significant spend occurring. Budget updates provided to the team as well as quartely report outs to with Leadership.Team Compliance Lead: Work closely with legal counsel to ensure everything that the team does, from tradeshows and customer events to user conferences and customer meetings meet all compliance standards.

Maintain relationship between client and agency, act as a liaison between the two.Interview clients at length to discover their goals. Became familiar with their products and services in order to promote features and benefits to best advantage. Maintain an understanding of client’s business, its history, industry trends, consumer trends, and competitive landscape.Implement proposals according to agreed schedule, working with media buying and creative department to ensure all aspects complete within time and budget agreed uponResponsible for coordination and execution of all television and print photo shoots, as well as all recording sessions for radio spots. Develop budget quotes and maintain billing process.

Communicated daily with media executives and radio personalities to review performance, develop promotions, discuss weekly priorities and continue a positive and mutually beneficial business relationship. Negotiated with individual stations on quarterly basis, striving to achieve all goals set forth. Worked to continually improve individual market performance, through both analytical and creative thinking.Attended weekly meeting with the company’s CEO, VP of Marketing and others to discuss different strategies to help the company increase brand awareness.

Developed new business client by targeting and qualifying prospects and developing comprehensive presentations to meet their organizational needs.Analyzed the problem areas with each client and anticipated their needs while creating an advertising campaign that would best achieve their goals.Implemented marketing and advertising campaigns for all categories of business.