Emily Schrader Email and Phone Number

Management of website, including product uploads, merchandising, content changes, and promotional scheduling based on global and local campaigns. Lead the replatforming of our website from Magento to CommerceTools and Sanity, improving UX, conducting UAT, and troubleshooting issues post-launch alongside the development team. Directed owned marketing channels, overseeing strategy and execution of all email marketing and SMS. Coordinated content management for ecommerce, paid media, and owned marketing channels. Provided ad hoc graphic designs for marketing, retail, and wholesale initiatives.

Daily website maintenance including merchandising, updating PLP and homepage content, and uploading or updating product pages as needed. Created all digital assets for email marketing, social, & web. Lead and implemented strategy of the marketing calendar based on yearly promotions, ensuring brand messaging is consistent across all platforms.

Tracked and analyzed ecommerce sales, managed inventory for D2C and wholesale, and facilitated customer service. Designed and created digital assets, growing the brand’s presence on Instagram & establishing a more consistent email marketing cadence. Assisted ecommerce manager with product uploads and site merchandising.

Sample trafficking, coordinating shoots for sales initiatives, planning and coordinating market week events and appointments, and assisting with all other client needs. Worked closely with in-house e-commerce and marketing teams to ensure all company initiatives were completed smoothly.

Worked to build social media strategy, build website's SEO, as well as take part in production of runway presentations.

Previously called Curio. In charge of social media re-branding, re-building online following and presence, and assisting in day-to-day operations. Lead content creation and production, ensuring social media and email marketing initiatives were fulfilled and executed. In charge of maintaining e-commerce site, uploading new product and imagery and merchandising the site accordingly.