Emily Stalvey Email & Phone Number

As a Senior Account Based Marketing Manager at the Goodway Group, I spearhead strategic marketing initiatives to drive revenue growth and create impactful relationships with target accounts. With a focus on account-based marketing (ABM) and broader demand generation strategies, I utilize my extensive industry knowledge and marketing expertise to align marketing efforts with sales strategies.- Develop and execute comprehensive account-based marketing approach to new business revenue- Collaborate with business development to identify target accounts and define key objectives and messaging tailored to each target account- Oversee implementation and optimization of marketing tech stack including CRM, marketing automation platforms, account targeting tools, intent data tools, advertising platforms, and account enrichment platforms- Lead cross-functional cohorts to create customized marketing campaigns that effectively engage target accounts and accelerate sales cycles- Trained and hired staff to build ABM and demand generation team- Implemented measurement and reporting process with Revenue Operations to track the effectiveness of ABM and demand generation campaigns, providing actionable insights for future initiatives.

Charlotte, North Carolina Area

B2B SaaS marketing manager in technology, product marketing, lead generation, content strategy, paid and SEO strategy development, budget planning and maintenance, leading and mentoring teams and vendors, Salesforce and Marketing Automation development and execution for sales, marketing, and operations teams. Created sales and marketing process efficiencies with leadership as well as launched new inbound marketing strategies. Includes managing events, branding, operational, and lead nurturing strategies.

Charlotte, North Carolina Area

Creating a digital marketing strategy for B2B technology company in addition to assisting in the development of new core solutions including a digital marketing service center. Coordinated team of marketing and communication experts to manage lead generation, branding, event coordination, inbound marketing, Salesforce and Pardot marketing automation, and product marketing for new and existing initiatives.

Cornelius, Nc

Managed creative team, developed and executing branding and content marketing strategy for lead generation and product marketing. Created all marketing content, social media marketing, completed design of marketing materials, operated as inbound marketing and sales strategic lead in addition to CRM database manager.

Writing articles themed for products to enhance brand awareness and voice

Davidson, Nc

Managed the contracts desk for all advertising, coordinated advertisers for classifieds and service directory pages, oversaw in-house distribution, assisted in the generation of two additional publications, and produced of audit circulation. Continued the current coordinations for 6 publications with the addition to handling major advertising clients and organizing special advertising specials for publication-wide clients. Coordinated numerous sponsorship opportunities for rebranding and web-based marketing for small businesses and Charlotte area corporations.Currently, working with Lake Norman Publications and Society Charlotte as a Director of Sales--in addition to previously mentioned tasks.

Andover, Ma

Providing technical assistance to individuals through telephone interaction in a and/or paper tax returns through a unique and complex software.

Nashua, New Hampshire

Assisted in the arrangement of special events for the Northern New England Chapter of the Cystic Fibrosis Foundation. Ended the internship with the co-chairmanship of the Swing for CF golf event held in York, ME. Participated in fundraising events, gathered items for auction, and cold called businesses and individuals to bolster support for upcoming events.

Boston, Ma

Responsible for blogging and maintaining 9 groups of health blogs for the health activist community online. I developed discussion topics for each activist group and guided the discussions with research and articles.

Provided full-skilled care for residents.