Emily Blackburn Email & Phone Number

• Sourced venues in 48 states to meet the needs of the TTT Certification Training program, assisting the execution of 600+ courses in 8 months.
• Posted 400+ events to Wordpress website; creating tickets and proper structure to each event page with a 100% success rate for customer acquisition in 8 months.
• Followed up with client base contacts to fill classes with low ticket sales increasing profits by 30% to maintain the class schedule and prevent cancellation in 8 months.
• Provided IT support through company/client dashboard to access documentation and support materials for the TTT Certification Training Program, improving the efficiency of day 1 of training by 40% with customers who.

Lodi, CA

• Orchestrated timelines for over 30+ events by working directly with clients and vendors, increasing their event success rate by 50%.
• Negotiated prices and fees on behalf of the client, by figuring out most efficient allocation of funds, securing over 100+ vendors total for over 30+ events.
• Oversaw and implemented timelines by coordinating vendors on site, successfully managed up to 8 vendors at a time for 30+ events.
• Maintained positivity and flow of events in crisis by improvising and taking over unfilled tasks, bringing each event back to a 100% success rate.
• Designed layouts for over 30+ events by working directly with clients on their needs and requests, enhancing each event's flow and experience by 40%.

Sacramento, California, United States

• Spearheading sale of 376+ booths each for 3 separate events in the Norther California region in 8 months.
• Vendor to show liaison for up to 300+ vendors to comply with show regulations and show pricing for the duration of the sales and show process; up to 1 year of communication per event.
• Fearless hunt via cold calling over 500+ vendors to secure booth spaces for the 3 shows through COVID-19 limitations in 8 months.
• Client management within TeleMagic system, Authorize.net, and Excel for over 367+ vendors for each of the three events for contracts, payment, and BEO in 8 months.

Sacramento, California, United States

• Implemented event set-up and break-down protocols for trade shows by designing a training manual for the event staff with a check-in/out list in first 2 weeks.
• Operated the entire event scheduling process from securing over 50+ events to designing and preparing the booth space for execution over 3 months.
• Negotiated on behalf of the company by reaching out to event producers and redirecting the funds towards rescheduled events, and reconciled 100% of losses from 2020 events in 2 months.
• Capitalized untouched marketing ventures in field marketing with yard signs and door hangers, which increased profits by 80% in 3 months.
• Maximized ROI on events by 60% via lead to appointment conversion through dedicated repour and scripting during face-to-face interactions in 3 months.
• Through researched lead generation services and outsourced marketing tools ie. PPC, funds allocation reached an influenced 72% ROI increase with marketing budget in 3 months.

Loomis, CA

• Negotiated prices and fees on behalf of the company by using cooperative negotiation style, reducing media buying costs by 28% in two years.
• Orchestrated a self sufficient marketing department by staffing 5 members for 4 sectors, increasing the marketing productivity rate by 80% in two years.
• Curated and operated budgets for all marketing expenditures by taking 30% of total gross revenue and allocating the funds, maintaining under budget by 10% on 300+ projects in two years.
• Designed and implemented web, print and physical presence for 27 brands into 5 different market segments, reaching a success rate of 80% in two years.
• Researched requirements, allocated inventory, and designed 3 brands with for launch launch into E-Commerce via 3 major retail chains, achieving a 100% success rate in two years.
• Produced video content for 5 different brands by writing scripts, on set direction, and set design, over 50 videos were curated in two years.

Roseville, CA

• Sold over 100+ events for the venue (till facility closed) by giving tours, writing contracts, and discussing building rules and regulations, securing a closing rate of 80%.
• Designed over 100+ layouts for the facilities staff to execute via TrippleSeat and Social Tables, efficiently utilizing capacities of each room by 100%.
• Orchestrated timelines for 100+ event BEOs for the year in congruence with event staff personnel by discussing the events with each client and the needs of the facility staff, facilitating 100% conversion to successful.
• Attending 27 networking events by initiating repour about the venue, securing an 80% ROI for new business to the facility.
• Enticed the decisions of prospects by entertaining over 200+ tours of the facility, leading to a 75% conversion to sales of the event space for events.
• Trained new sales staff on event sales management and layout software by leading and guiding new members through the software, increasing success rate of events by 40%.

Roseville, CA

• Coordinated over 30 social campaigns across 5 different industries by launching Facebook, Instagram, Pinterest, campaigns, bringing in a 40% ROI for direct sales.
• Organized 21 events ie. community, corporate, & private events by securing vendors, working with clients on requests, and adding client's personality to each event, leading to a 100% success rate for each event.
• Successfully initiated print campaigns by designing and distributing door hangers, postcards, flyers, etc., reaching a 20% increase in sales.
• Spearheaded 43 e-commerce listings by revising photos, descriptions, etc., initiating a spike of 80% increase in sales.
• Revamped 12 commercial websites by condensing media sizes, adding keywords, etc, leading to a 50% increase in speed and 20% increase in keyword optimization (updated over time).

Lodi, California

• Sold over 50+ events for the venue from corporate meetings and training sessions to weddings and baby showers bringing sales up by 20% from the year prior.
• Designed over 120+ layouts for the facilities staff to execute via Social Tables, efficiently utilizing capacities of each room by 100%.
• Orchestrated timelines for 50+ event BEOs for the year in congruence with event staff personnel by discussing the events with each client and the needs of the facility staff, facilitating 100% conversion to successful.
• Enticed the decisions of prospects by entertaining over 100+ tours of the facility, leading to a 80% conversion to sales of the event space for events.
• Implemented new city wide management software by migrating 100% of existing (150+) events, leading to a 100% conversion success rate to transition the event center's team.
• Obtained proper insurance policies for 100% of events by partnering with the city's insurance facilitator, leading to 100% of events accurately insured.

Bachelor’S Degree, Marketing, Graduate

Activities and Societies: Sigma Beta Delta (International Honor Society in Business, Management and Administration)The Bachelor of Science.

Some College, Strategic And Corporate Communications, Junior

Activities and Societies: Pi Beta Phi Fraternity for Women Sustainable Economic Development Consulting TeamThe Strategic and Corporate.

Associate'S Degree, Business/Math And Sciences, Graduate

▪Obtained two Associates of Science Degrees and three Certificates ▪Studied General Education, Business, and Math & Sciences

Occupational Training Program Certification, Careers With Children, Graduate

Vocational Study in Careers with Children where I obtained certification for Preschool Aid