• Lead social media strategy for Kohl’s employer brand across LinkedIn, Facebook, TikTok, and Instagram, designing and executing content strategies that boost brand visibility and attract top talent.• Craft and execute organic content calendars, analyze campaign performance using Sprout Social, and deliver insights to leadership with actionable recommendations.• Conceptualize and produce compelling visuals, scripts, and user-generated content (UGC) for photoshoots and social campaigns… Show more • Lead social media strategy for Kohl’s employer brand across LinkedIn, Facebook, TikTok, and Instagram, designing and executing content strategies that boost brand visibility and attract top talent.• Craft and execute organic content calendars, analyze campaign performance using Sprout Social, and deliver insights to leadership with actionable recommendations.• Conceptualize and produce compelling visuals, scripts, and user-generated content (UGC) for photoshoots and social campaigns, collaborating with the Visual Communications team to bring authentic stories to life.• Craft engaging brand messaging copy for SEM, social ads, and career site content, ensuring consistency with Kohl’s voice across all touchpoints.• Develop and execute storytelling strategies that capture the essence of Kohl’s culture, partnering with internal teams like PR, Sustainability, Philanthropy, and Diversity Equity, & Inclusion to highlight key initiatives.• Partner with Talent Acquisition leaders to deliver tailored creative campaigns that attract top talent for high-priority roles.• Serve as a creative liaison with external ad agencies, shaping campaign content and optimizing creative output through A/B testing and real-time feedback to achieve recruitment goals. Show less

Represent Kohl's as board member of socialmedia.org's Talent Marketing Board, among industry peers of other Fortune 1,000 companies.

Reported directly to COO. Plan, execute and manage the social content and marketing strategy for WOYC's global brand Case Station USA & UK - Instagram, Facebook, Twitter, YouTube and Pinterest. Managed multiple international project teams.• Identified and built relationships with US and UK influencers for gifting and sponsored campaigns. • Worked with creative and design teams to execute social plans around product launches and offers.• WordPress / WooCommerce website… Show more Reported directly to COO. Plan, execute and manage the social content and marketing strategy for WOYC's global brand Case Station USA & UK - Instagram, Facebook, Twitter, YouTube and Pinterest. Managed multiple international project teams.• Identified and built relationships with US and UK influencers for gifting and sponsored campaigns. • Worked with creative and design teams to execute social plans around product launches and offers.• WordPress / WooCommerce website maintenance - promo code set up and generating campaign reports.• Monitored Google Analytics generating weekly report on web traffic from social, influencer campaign and referral links via blogs and PR sources. • Created monthly social media report via Sprout Social. Tracked and evaluated community growth, engagement and site visits. • Guided global customer support team in best practices for social conversations unique to each channel.• Coordinated giveaway campaigns hosted on brand site to drive traffic, obtain customer insights and grow MailChimp newsletter subscriber list. Show less

Reported directly to President/CEO. Developed marketing strategy to build brand awareness and support sales at major retailer partners (Kohl's, Zulily, QVC, Target, Nordstrom, etc). Managed one direct report and many cross-functional project teams.• Web advertising, email campaigns and paid/promoted social media to support retail partners.• Report on competitive and consumer insights.• Track digital and social media campaigns including daily, weekly and monthly reports… Show more Reported directly to President/CEO. Developed marketing strategy to build brand awareness and support sales at major retailer partners (Kohl's, Zulily, QVC, Target, Nordstrom, etc). Managed one direct report and many cross-functional project teams.• Web advertising, email campaigns and paid/promoted social media to support retail partners.• Report on competitive and consumer insights.• Track digital and social media campaigns including daily, weekly and monthly reports as needed.• Building relationships with media including responding to and coordinating PR sample requests.• Utilize Google & Facebook analytic data to understand target consumer.• Implement phase 2 of brand ambassador program - influencers related to interests of target audience.• Develop media kit and brand guidelines.• Partner with sales and design teams to identify opportunities for growth.• Organize photoshoots for e-commerce, catalogs and print advertisements.• Manage budget for advertising and photoshoots.• Coordinate merchandise samples and casting of models. Show less

Reported directly to President/CEO. Built social media and marketing efforts to support retailers partners. Managed one direct report and many cross-functional project teams.• Developed monthly social media content calendars.• Daily monitoring of social channels, including community engagement.• Designed brand ambassador program - millennial social media influencers to build brand awareness.• Trained Reliable of Milwaukee employees on best practices of social… Show more Reported directly to President/CEO. Built social media and marketing efforts to support retailers partners. Managed one direct report and many cross-functional project teams.• Developed monthly social media content calendars.• Daily monitoring of social channels, including community engagement.• Designed brand ambassador program - millennial social media influencers to build brand awareness.• Trained Reliable of Milwaukee employees on best practices of social media.• WordPress website maintenance for multiple brands. • Lead re-development of brand website from informational site to mobile responsive Shopify e-commerce site.• Coordinated donation requests. Show less

Reported directly to President/CEO. Developed social media efforts for all platforms. • Created social media (Facebook, Instagram, Twitter, Pinterest) content, graphics & contests.• Obtained ownership of trademarked social media usernames to follow brand guideline & increase SEO.• Lead weekly team meeting involving a representative from each dept. (sales, design, production).• Implemented a brand recognized hashtag to track and encourage social engagement.

Volunteer Emcee of Make-a-Wish Foundation of Wisconsin's Wish Night Gala (2013 & 2015)- Event raised enough to grant the wishes of more than 60 Wisconsin children living with life-threatening medical conditions.

Maintaining social media profiles to market Actor/Model brand, including graphic design of marketing material and WordPress website maintenance.

Specialized in Commercial, Television, Film, Industrial & Voice Over.Television Credits:Showtime's "Shameless" & CW's "Gossip Girl"Film Credits:Feature Film “RENT”Short Films "Heirloom" & "Nature"Past clients include:Toyota, Southwest Airlines, Kohl’s, Coca-Cola, Ducati, Kleenex, Macy's, Sears, Pampered Chef, Wisconsin Tourism, Kmart, US Cellular, Cocina al Maximo, M Magazine, InSinkErator, Boston Store (Bon Ton), Fiskars, Kohler, Wisconsin Tourism… Show more Specialized in Commercial, Television, Film, Industrial & Voice Over.Television Credits:Showtime's "Shameless" & CW's "Gossip Girl"Film Credits:Feature Film “RENT”Short Films "Heirloom" & "Nature"Past clients include:Toyota, Southwest Airlines, Kohl’s, Coca-Cola, Ducati, Kleenex, Macy's, Sears, Pampered Chef, Wisconsin Tourism, Kmart, US Cellular, Cocina al Maximo, M Magazine, InSinkErator, Boston Store (Bon Ton), Fiskars, Kohler, Wisconsin Tourism, Chicago Sun-Times, South Loop Luxury, Harley Davidson, and more.Recent Theatre Credits:NORMAL the musical - Regional Tour, Polly Show less