Senior Social Media & Recruitment Marketing Analyst
Current• Lead social media strategy for Kohl’s employer brand across LinkedIn, Facebook, TikTok, and Instagram, designing and executing content strategies that boost brand visibility and attract top talent.• Craft and execute organic content calendars, analyze campaign performance using Sprout Social, and deliver insights to leadership with actionable recommendations.• Conceptualize and produce compelling visuals, scripts, and user-generated content (UGC) for photoshoots and social campaigns… Show more • Lead social media strategy for Kohl’s employer brand across LinkedIn, Facebook, TikTok, and Instagram, designing and executing content strategies that boost brand visibility and attract top talent.• Craft and execute organic content calendars, analyze campaign performance using Sprout Social, and deliver insights to leadership with actionable recommendations.• Conceptualize and produce compelling visuals, scripts, and user-generated content (UGC) for photoshoots and social campaigns, collaborating with the Visual Communications team to bring authentic stories to life.• Craft engaging brand messaging copy for SEM, social ads, and career site content, ensuring consistency with Kohl’s voice across all touchpoints.• Develop and execute storytelling strategies that capture the essence of Kohl’s culture, partnering with internal teams like PR, Sustainability, Philanthropy, and Diversity Equity, & Inclusion to highlight key initiatives.• Partner with Talent Acquisition leaders to deliver tailored creative campaigns that attract top talent for high-priority roles.• Serve as a creative liaison with external ad agencies, shaping campaign content and optimizing creative output through A/B testing and real-time feedback to achieve recruitment goals. Show less
