Dell Technologies, Yale New Haven Health Systems, ILLUME Advising, Sysmex, Fontainebleau Development· Manage a diverse portfolio of client relationships· Develop digital marketing and SEO strategies to drive new customer revenue by analyzing trends in website usage, conversion rates, social media engagement, online advertising CTR and more· Recommend the technologies to support measurement frameworks and tagging strategies· Establish tracking solutions for core marketing programs including paid search, social, email, etc· Build comprehensive reporting dashboards using proprietary tools and others such as Google Data Studio· Structure and execute testing and release process to ensure all website updates are correctly implemented

Boston Beer Company, Mass Save, Johnson Controls, Tyco· Develop innovative approaches to address client needs in a compelling manner, articulating business value and impact. · Focus on deriving insights through channel performance analysis, website analytics, customer segmentation, survey design and analysis, and brand research. · Define concepts and strategies to drive necessary change with relevant function.· Provide content analysis and SEO best practices/recommendations. · Create Content Migration Plans and documentation to allow seamless migration to Sitecore CMS for various client websites.· Create measurement plans for client websites and execute tagging strategies using Google Tag Manager.· Produce website performance reports and dashboards using Google Analytics, Sitecore Analytics, Google Data Studio.

Aeromexico, Club Premier, Charles Schwab, LAN Airlines, South African Airways· Daily collaboration with clients for completion of eCRM email deployments via Silverpop · Traffic client requests and work closely with internal creative department and account teams to ensure the best product promotions are pushed to the appropriate target audience at the most appropriate times· Manage database assets and construct database queries· Perform continuous assessment of email performance against KPI metrics· Apply multivariate testing of email layouts and analyze results to implement improvements for future campaigns· Compile reports of campaign performance results through Mediaplex and Silverpop analytical tools to derive insights on consumer behavior· Assist in new business development as needed for new and existing accounts

Rosetta Stone, Barnes and Noble College Network, Mattress Firm, Mallvision, Captivate· Execute weekly email deployments to agency partners to promote advertisers and educate on current DOOH industry trends · Conduct analysis of client reports, interpret results, and synthesize recommendations· Maintain CRM of network partnerships to ensure data integrity within internal database· Facilitate network partner communication including monthly newsletters, website video updates, and day-to-day outreach· Provide platform demonstrations to prospective clients for business development· Assist with market research, media planning efforts and identifying Digital Out of Home industry trends· Traffic weekly project for in-store client network including definition of timelines and deliverables· Responsible for understanding key consumer insights and translating into actionable multi-media/digital marketing efforts

Mike Ditka Resorts, InterContinental Hotels Group (IHG)· Assist in writing, designing and editing all ad materials· Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence· Participate and document discussions during client meetings and conference calls· Review vendor quotes· Update and maintain media databases, current work-in-progress records and archives of past project information as appropriate· Work with account teams on research for new campaigns· Write radio scripts, press releases and media alerts

· Assisted in planning and administering athletic events and races· Developed and maintained relationships with event sponsors· Marketing and promotion of events through diverse media channels

· Developed a marketing campaign presented to Florida Zone executives· Created print advertisements aimed to increase company’s market share in young adult segment· Assisted in execution of company sponsored events