Emily Chen Email & Phone Number

Sunnyvale, California, US

Santa Clara, California, US

• Led a data science team building advanced analytics/AI based tools and insights for Intel’s global marketing and partnering sales/BU groups, with a focus on sales and marketing priorities, including optimizing.
• Key Accomplishments: Created and executed a data & analytics strategy roadmap through a multi-year journey; Built several advanced analytics capabilities from scratch (marketing mix modeling, KPI modeling, propensity.
• Team's work received industry recognition (I-COM Data Creativity Award Winner - Attribution Category, ANA Genius Award Finalist - Data and Analytics Innovation Category).

Sunnyvale, CA, US

• Blue Coat was a leading cybersecurity and network solution company, recognized by Gartner as a market leader in enterprise security.
• Emily's role was building center of excellence analytics and data science for cross functional teams (Marketing, Sales, Product, company executives and board), delivering actionable marketing intelligence and customer.
• Key accomplishments: Delivered algorithm driven lead prioritization to regional field marketing and achieved multi-million pipeline creation and high conversion rate; Delivered predictive lead scoring analysis to.

San Jose, CA, US

• Worked with consumer/merchant/multi-channel marketing teams to develop and execute close loop marketing analytics (marketing strategizing, campaign experiment design, list pull, measurement and insights) in the areas.
• Key accomplishments: Established consistent experiment design and ROI-driven marketing measurement framework to enable campaign operation benchmarking and prioritzation; Enhanced targeting strategies with advanced.

San Jose, CA, US

• Worked with regional and corporate stakeholders to develop strategies from analytical insights, and delivered a set of strategies and action plan in the areas of merchant pricing, merchant churn and decline prevention.
• Key projects: Measured network effects for P2P marketing campaign, developed customer segmentation and outreach test for customer churn prediction and prevention, created comprehensive customer onboarding funnel.

San Jose, CA, US

• Led PayPal’s Loss Forecast team (within Risk Management), responsible for producing PayPal’s official transaction loss forecast through a robust monthly transaction loss forecasting process, which includes complex.
• Key accomplishments: Created a set of new loss forecast models with more granularity and analytical insights, and established a solid regional loss forecast process (in addition to global level forecast) within a.

San Jose, CA, US

• Managed a team supporting PayPal’s Business Performance Analytics (within Risk Management), responsible for measuring PayPal’s transaction loss trend/emerging threats and key drivers, conducting deep dive root cause.
• Key accomplishments: Established PayPal Risk Management’s monthly Holistic Monitoring tools and process, which enabled Risk Management with quicker response to emerging trend/threats.

San Jose, CA, US

• As a key project lead in PayPal’s Behavior Analytics team (within Risk Management), leading cross-functional projects to identify and quantify new and evolving fraud threats, creating rule based strategies to detect.
• Key accomplishments: Led several fraud detection projects to identify ‘collusion fraud’, ‘intentional bank return fraud’, and ‘spoof fraud network’; worked with cross-functional teams to create models/rules to detect.

London, GB

• Worked in HSBC’s credit card portfolio management team, responsible for managing end-to-end analytics and strategies for billion dollar credit card portfolios across Sub Prime, Near Prime, and Prime/Super Prime segments.
• Responsibilities included developing customer risk and behavior segmentation, creating pricing and product strategies, designing and implementing A/B tests, and evaluating full P&L for marketing campaigns (balance.
• Promoted from Analyst to Sr. analyst

US

• Worked in Marketing department, responsible for performing statistical analyses/ MIS reporting for account acquisition and portfolio management marketing campaigns

Master, Ag And Resource Economics

Bachelor, Economics