Emily Chen Email and Phone Number
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• Well-rounded analytics leader with 20+ years of experience building analytics based insights and solutions for various business domains across Marketing, Sales, Growth, Product, Risk Management, Business Units, and company executives/board. • Proven track record of leading cross-functional teams and projects to deliver high-impact analytics insights and actions. • Passionate about transforming industries with technology; have worked for High Tech, FinTech and MedTech companies.• Public and private company experience; B2B, B2C, and B2B2C experience.• 10+ years of experience building and growing teams, including experience managing offshore teams.• Experience effectively managing and overseeing deliverable of third party vendors. Specialties: - Marketing analytics, targeting strategy and segmentation, experimental design/AB testing, marketing attribution model, web/digital marketing analytics, response and activation model, lead scoring, marketing funnel, lead funnel, pipeline analytics, market coverage and penetration- Business analytics, business insights and strategy, product analytics, customer behavior and insights, customer persona segmentation, customer lifetime value, customer onboarding to engagement funnel- Data science, predictive modeling, decision tree, random forest, network effects, text analytics- Consumer and merchant risk management, risk based pricing, risk scoring and segmentation, loss mitigation strategy, fraud detection and prevention, loss forecast- Key performance index (KPI) measurement and analytics, financial forecast and variance analysis, automated reporting and BI
Premier Nutrition: The Good Energy People
View- Website:
- premiernutrition.com
- Employees:
- 336
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Premier Nutrition: The Good Energy People
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Senior Director Of AnalyticsCeribell, Inc Jan 2021 - Dec 2022Sunnyvale, California, Us -
Director, Marketing Science & AnalyticsIntel Corporation Apr 2017 - Jan 2021Santa Clara, California, Us• Led a data science team building advanced analytics/AI based tools and insights for Intel’s global marketing and partnering sales/BU groups, with a focus on sales and marketing priorities, including optimizing marketing impacts and efficiency, elevating corporate brand and tech leadership, and growing sales pipeline through advanced analytics. • Key Accomplishments: Created and executed a data & analytics strategy roadmap through a multi-year journey; Built several advanced analytics capabilities from scratch (marketing mix modeling, KPI modeling, propensity model, NLP analytics) for marketing strategy planning and execution; Developed first in-house marketing attribution model and optimization tool for marketing budget planning; KPI impact and mix modeling helped Marketing KPI planning and target setting, and plan alignment across marketing, sales, and BU; Machine learning algorithm based top influencer analysis adopted by social marketing and PR outreach programs for company’s tech leadership strategy; B2B propensity to buy model developed for account planning and demand gen program; Customer cross-device telemetry analysis used for product strategy planning. • Team's work received industry recognition (I-COM Data Creativity Award Winner - Attribution Category, ANA Genius Award Finalist - Data and Analytics Innovation Category). -
Analytics And Data ScienceBlue Coat Systems (A Symantec Company) Nov 2014 - Apr 2017Sunnyvale, Ca, Us• Blue Coat was a leading cybersecurity and network solution company, recognized by Gartner as a market leader in enterprise security.• Emily's role was building center of excellence analytics and data science for cross functional teams (Marketing, Sales, Product, company executives and board), delivering actionable marketing intelligence and customer insights to generate demand that delivers sustained pipeline growth, leading and executing analytical strategies for Marketing/Sales/Product, delivering web analytics implementations and multi-channel testing initiatives. • Key accomplishments: Delivered algorithm driven lead prioritization to regional field marketing and achieved multi-million pipeline creation and high conversion rate; Delivered predictive lead scoring analysis to refine lead scoring model and increase lead conversion rate; Created a white space analysis for product install base and identified $50M pipeline opportunities through product cross sell; Created a customer intelligence tool for sales enablement; Provided critical market penetration analysis to company executives and board for the company’s plan to return to public market; Established web banner performance and ROI analysis for digital marketing, and identified areas to enhance the company’s website and paid search strategies; Created machine learning based buyer persona framework for key initiatives including marketing targeting segmentation and persona acquisition strategies -
Head Of Na Marketing AnalyticsPaypal Nov 2013 - Oct 2014San Jose, Ca, Us• Worked with consumer/merchant/multi-channel marketing teams to develop and execute close loop marketing analytics (marketing strategizing, campaign experiment design, list pull, measurement and insights) in the areas of CRM, digital marketing (paid search, display), web and offline acquisition, activation, cross sell, upsell, and retention. • Key accomplishments: Established consistent experiment design and ROI-driven marketing measurement framework to enable campaign operation benchmarking and prioritzation; Enhanced targeting strategies with advanced modeling for offline SMB marketing campaign and increased product sign up rates; Helped SMB team optimize digital marketing investments with enhanced CPA and ROI analysis. -
Senior Manager, Business AnalyticsPaypal Aug 2012 - Oct 2013San Jose, Ca, Us• Worked with regional and corporate stakeholders to develop strategies from analytical insights, and delivered a set of strategies and action plan in the areas of merchant pricing, merchant churn and decline prevention, P2P strategy, business onboarding funnel performance, KPI development and target setting. • Key projects: Measured network effects for P2P marketing campaign, developed customer segmentation and outreach test for customer churn prediction and prevention, created comprehensive customer onboarding funnel performance tracking and action plan, published merchant onboarding whitepaper and other analytics synthesis.
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Senior Manager, Loss ForecastPaypal Jul 2010 - Aug 2012San Jose, Ca, Us• Led PayPal’s Loss Forecast team (within Risk Management), responsible for producing PayPal’s official transaction loss forecast through a robust monthly transaction loss forecasting process, which includes complex algorithm based modeling, cross-functional updates for all loss impacting strategies, attribution of variances through root cause statistical analysis, and monthly communication of results to senior executive management with clear and actionable business insight. • Key accomplishments: Created a set of new loss forecast models with more granularity and analytical insights, and established a solid regional loss forecast process (in addition to global level forecast) within a tighter corporate deadline, which enabled timely and accurate loss forecast guidance for regional business units.
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Manager Ii, Business Performance AnalyticsPaypal Jun 2008 - Jul 2010San Jose, Ca, Us• Managed a team supporting PayPal’s Business Performance Analytics (within Risk Management), responsible for measuring PayPal’s transaction loss trend/emerging threats and key drivers, conducting deep dive root cause analysis, and providing monthly readouts to senior executive management with mitigation and monitoring plan. Also responsible for analytics supporting PayPal’s new ventures (Digital Goods, Mobile, Development Platform, etc.). • Key accomplishments: Established PayPal Risk Management’s monthly Holistic Monitoring tools and process, which enabled Risk Management with quicker response to emerging trend/threats.
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Manager I, Behavior AnalyticsPaypal Mar 2006 - Jun 2008San Jose, Ca, Us• As a key project lead in PayPal’s Behavior Analytics team (within Risk Management), leading cross-functional projects to identify and quantify new and evolving fraud threats, creating rule based strategies to detect and mitigate intentional fraud, and executing on strategy implementation and performance evaluation. • Key accomplishments: Led several fraud detection projects to identify ‘collusion fraud’, ‘intentional bank return fraud’, and ‘spoof fraud network’; worked with cross-functional teams to create models/rules to detect and prevent these fraud behaviors, which resulted in more than $30 million annual loss saving.
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Senior Analyst, Risk Management And Marketing AnalyticsHsbc Feb 2002 - Mar 2006London, Gb• Worked in HSBC’s credit card portfolio management team, responsible for managing end-to-end analytics and strategies for billion dollar credit card portfolios across Sub Prime, Near Prime, and Prime/Super Prime segments. • Responsibilities included developing customer risk and behavior segmentation, creating pricing and product strategies, designing and implementing A/B tests, and evaluating full P&L for marketing campaigns (balance transfer, credit line increase, activation, etc.). Also responsible for producing decision tree based strategies and performance monitoring for loss mitigation programs (credit line decrease, risk based pricing, etc.).• Promoted from Analyst to Sr. analyst -
Marketing AnalystProvidian Financial Dec 2000 - Jan 2002Us• Worked in Marketing department, responsible for performing statistical analyses/ MIS reporting for account acquisition and portfolio management marketing campaigns
Emily Chen Skills
Emily Chen Education Details
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Oregon State UniversityAg And Resource Economics -
Renmin University Of ChinaEconomics
Frequently Asked Questions about Emily Chen
What company does Emily Chen work for?
Emily Chen works for Premier Nutrition: The Good Energy People
What is Emily Chen's role at the current company?
Emily Chen's current role is Data Science and Analytics.
What is Emily Chen's email address?
Emily Chen's email address is ch****@****ail.com
What is Emily Chen's direct phone number?
Emily Chen's direct phone number is +140896*****
What schools did Emily Chen attend?
Emily Chen attended Oregon State University, Renmin University Of China.
What are some of Emily Chen's interests?
Emily Chen has interest in Skiing, Coaching, Volunteering, Reading And Writing, Hiking, Camping, Outdoor Sports, Digital Photography, Start Up, Investment.
What skills is Emily Chen known for?
Emily Chen has skills like Sas, Risk Management, Business Analytics, Cross Functional Team Leadership, E Commerce, Sql, Teradata, Web Analytics, Analytics, Unix, Microstrategy, Data Mining.
Who are Emily Chen's colleagues?
Emily Chen's colleagues are Tim Thacker, Aileen Calter, Erika Ramirez, Brant Simpkins, Randolph W. (Randy) Wheeler, Thomas Byrne, Vennela B.
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