- Marketing & Communications for Jacaranda Health and Rocket Learning Fellowships- Communications for GoogleServe SG (Employee Volunteering)

- Internal Communications & Culture- External Communications (Executive Thought Leadership) - Project Management Office (Learning & Development, Execution)

- Product Development for Internal Tools - Executive Thought Leadership - Crisis Communication

Conducted market research and competitor analysis to identify key audience segments and derive consumer insights. Utilized findings to develop a positioning strategy to direct the marketing approach.Served as brand steward for Citroën. Handled day-to-day administration of the account’s creative needs with a focus on digital asset management.

Oversaw 19+ accounts for retail & lifestyle leaders. Ran 50+ branding, advertising, & space activation projects from end-to-end. Fostered trust-based relationships with clients, and internal & external teams as the primary point of contact. Acted as lead knowledge resource for brand direction, strategic planning, and market intel.Headed PR & copywriting efforts. Trained & supervised interns.

Managed Etsy Wholesale brand marketing efforts, generating content including 40+ user interviews to reinforce the brand’s commitment to the individuals behind the product. Engineered buyer / seller acquisition, recruited 1000+ users.Influenced a change in the go-to-market strategy through industry trend research & comparative analysis on programs employed by like-minded firms. Designed system & guidelines to track retail partnership performance at trade-shows & community outreach… Show more Managed Etsy Wholesale brand marketing efforts, generating content including 40+ user interviews to reinforce the brand’s commitment to the individuals behind the product. Engineered buyer / seller acquisition, recruited 1000+ users.Influenced a change in the go-to-market strategy through industry trend research & comparative analysis on programs employed by like-minded firms. Designed system & guidelines to track retail partnership performance at trade-shows & community outreach events. Show less

Developed new design language, re-imagining WiT’s visual identity Developed infographics to illustrate WiT’s proprietary methodology Templated capability & request for proposal decks

Initiated an e-commerce remodeling plan for the first time in 20 years, built prototypes, & oversaw website development. Website won the Museum Store Association’s “Best Web Presence 2014” award.Built marketing tools, 200+ photo assets, & collateral templates to standardize messaging & online presence.Produced 7 trunk shows, scouted for new vendors at trade-shows & coordinated new partnership agreements. Acted as key vendor liaison, overseeing Purchase Order & Return-To-Vendor… Show more Initiated an e-commerce remodeling plan for the first time in 20 years, built prototypes, & oversaw website development. Website won the Museum Store Association’s “Best Web Presence 2014” award.Built marketing tools, 200+ photo assets, & collateral templates to standardize messaging & online presence.Produced 7 trunk shows, scouted for new vendors at trade-shows & coordinated new partnership agreements. Acted as key vendor liaison, overseeing Purchase Order & Return-To-Vendor resolution. Show less

Edited & cataloged 200+ pieces of media coverage. Updated press books & ran resource library. Tracked external & internal flow of samples for major publications & celebrity loans. Coordinated VIP gifting & F/W 2014 show logistics, including guest seating & ensuring brand standards in showroom.Archived F/W 2012 collection, merchandised sample sale goods, & maintained model shop inventory.

Identified 400+ best fit media outlets & coordinated initial outreach Researched digital strategies employed by similar firms Generated content ideas for MW’s new website Maintained up-to-date press tracking & contact lists Constructed editorial reference boards for sales personnel

Drafted the terms & conditions and letter of invitation of the Artist-in-Residence programResearched 500+ regional & international arts organizations for potential collaborationActed as a docent & organized a thematic dinner in with LaSalle College of the Arts Catalogued 60 new works for the premiere exhibit, “Gathering Clouds”

Oversaw event logistics for Liu Bolin’s “Lost In Fashion” with Harper’s Bazaar Managed content transfer for the launch of the new website Edited & templated the “Material Object” catalogue Interacted with high profile clients, consulting on best-fit art works

Scripted press releases & obtaining 2 features in The Straits Times Secured sponsorship from ZoCard to produce & stock artist cards in 100+ areas Worked with international offices to design, & manufacture exhibition materials Sold the only Liu Guanyun work, coordinated the first ART TALK@MOCA

Conceptualized and implemented direct mail campaignsCreated info packets for prospective clients & created digital press booksRenovated the gallery’s inventory database & introduced a standard labeling system

Liaised with the 21st Singapore Artillery Unit to conceptualize & implement the first joint National Day celebration, attaining coverage in Army NewsDesigned a guerrilla advertising campaign to encourage student participation Scripted speeches for school officials

Designed floor plans for the ceramics gallery & created graphics for email blasts.Developed interactive worksheets and paper souvenirs to engage young visitorsAssisted in the event logistics to ensure smooth running of exhibition openings

Researched artist data for public workshops.Edited the “Fashion Attitude–Hong Kong Design IV” catalogueTrained as a docent for English speaking tourists