Emily Coury Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham-Chapel Hill Area

• Brands served: GE, Purina, SONOS, Kleenex, Homegoods, Mars, McCormick, Keebler, Scott, Drybar, Curlsmith, Tic Tac, Levolor, Burt’s Bees, Eaton, Moen, PGT, Kessebohmer, Sealed Air, Girls on the Run. Leveraging P&G.
• Brand equity/positioning and strategic planning
• Consumer insight research (from brief → final report)
• Strategy workshop design & facilitation
• Product & commercial innovation “big idea” generation
• Trend-led and insight-inspired product & packaging designIndustry experience: CPG, Beauty, Health & Wellness, Retail, Technology, Non-Profit, Education, Home Sector, Food/Beverage

LPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ businesses and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a.

Cincinnati, OH

• Strategy and innovation leader for $440+million portfolio of 5 Olay sublines, delivering 5-yr global innovation pipeline and insight-inspired advertising assets for all global new product initiatives. Sublines: Fresh.
• Qualified new product concepts worth $100+million; Led 5 innovation programs worth $90+million
• Spearheaded $285+ million size of prize Global Olay Cleansing strategy and business model
• Engineered trend-focused redesign of total Olay brand idea-generation, qualification and design processes to cut design-to-launch timing in half
• Designed subline brand stories and ownable equity assets for Fresh Effects and Cleansing
• Managed three 15+ multifunctional teams and 2 direct reports

Cincinnati, OH

• Strategy & innovation leader for $400+million portfolio of Olay sublines. Leader for Total Effects (TE) global brand strategy, Global Olay Digital and eCommerce strategy, and adjacency businesses facial hair removal.
• Regained innovation momentum on Total Effects by qualifying $140+million new product pipeline (qualified 100% ideas tested); Led 4 accelerated global product innovation programs
• Delivered first-ever P&G Skin Powered Device vision and strategy deployed to & aligned by three P&G category leadership teams; Led Olay device innovation pipeline worth $250+
• Designed Global Olay Digital and eComm strategy to fuel accelerated e-sales in core regions
• Qualified FHR strategy and innovation pipeline worth $200+million; Designed first-ever FHR consumer segmentation model
• Managed three 15+ multifunctional teams and 2 direct reports

Cincinnati, OH

• Launched ProX Advanced Cleansing System, the largest single-sku product launch in Olay history & first-ever device for the brand
• Became #1 item in Food/Drug/Mass, #2 beauty item on Amazon, and awarded “P&G Beauty Best Upstream Design." Exceeded launch booklet expectations (4x shipments; 2x consumption)
• Globalized ProX Advanced Cleansing System to China, delivering 5x shipment goal, record trade-in, trade across and eComm volume (5x category average)
• Led top-scoring design of ProX Even Tone subline concept, now a $15+million global business

Cincinnati, OH

• Led highest-scoring Hispanic TV copy in P&G history upon qualification (400+ CEI)
• Grew Hispanic $ sales at 110 IYA with celebrity Lucero-anchored holistic marketing campaign; Designed Spanish-language Olay website
• Led celebrity Marcia Cross-anchored holistic marketing campaign for equity-driving Skin Cancer Awareness
• Chief brand liaison to Target, CVS, Walgreens, Rite Aid. Led 7-agency in-store marketing team

Washington D.C. Metro Area

Drafted speeches for First Lady's Chief of Staff Anita McBride, supported East Wing staff in promoting FLOTUS initiative portfolio including youth literacy, Gulf Coast rebuilding, the Heart Truth Campaign for Women’s Health, Breast Cancer Awarenss, Preserve America, President’s Malaria Initiative, and Christmas at the White House.

Malvern, Pennsylvania

Led projects for Microsoft's Mid-Atlantic States District including account planning and analysis, cost recovery, relationship marketing research and partner/community outreach event management. Built reports leveraged by managers of 320 Enterprise Accounts, secured $23K in partner cost recovery, and researched 104 account-targeted marketing initiatives.

New York, New York

Completed market analysis profiling division competitors to facilitate evaluation of merger/acquisition candidates. Contributed to all facets of division operations, including project management, website revision, proprietary software coordination, vendor relations, quality control and accounts payable.

Master Of Business Administration - Mba, Keller Scholar Program (Full-Tuition Merit Scholarship Cohort)

Activities and Societies: Keller Scholar, Fellow - Center on Leadership & Ethics (COLE), International Study - Luxury Brand Management.

Bs Business Management, Business Management & French

Activities and Societies: Student Government (Class President '06), Golf Team, New Student Orientation Board, T.A. French Dept, W.I.S.E..

Education record

Activities and Societies: Student Government