Leonora Polonsky Email & Phone Number

With a proven track-record of delivering exceptional business results, Leonora is a passionate brand strategist and marketing capability builder with proven growth on 50+ brands and direct impact on P/E transactions. She is recognized as a trusted advisor to senior level business leaders and as a driver of global business growth through marketing and brand-building across a wide range of industries. As the Founder of Leonora Polonsky & Associates (LPA), she created LPA’s A-PLAYERS, NO LAYERS® model offering an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 / start-ups and everything in between. Prior to founding LPA, Leonora served in various roles of increasing responsibility at Procter & Gamble (P&G), culminating as VP/General Manager, Global Marketing Knowledge & Innovation, reporting to P&G’s Global Chief Marketing Officer. In this role, she served as a Strategic Advisor to leaders of P&G’s 22 “Billion Dollar Brands” where she played a pivotal advisory role on marquee brand turnarounds including Pampers, Crest, and Herbal Essence. She also led P&G’s marketing / digital innovation and built mastery among P&G’s 4,000 Marketers around the world. Leonora was recognized as a “Harley Procter Marketer”, the highest distinction awarded to only a dozen marketers in P&G history. Leonora intimately understands the intricacies of the ever-changing business landscape and the digital environment. She has served on the Mind of the Market Advisory Council at Harvard University and has been a trustee of the Marketing Science Institute. Leonora developed the proprietary Modern Brand Strategy Playbook + Activation Accelerator based on three key pillars: 1. Modernize inputs to brand strategy choices (e.g., social listening, counter-thinkers, disruption scenarios, trend forecasting, faster/lower cost research)2. Elevate focus on emotional resonance as a top priority outcome of brand strategy choices and clarify pathways to achieve this. 3. Activation Accelerator (90 days). Goal is to reduce time between strategy development and in-market activation / business growth via a toolkit of activation accelerators.

Listed skills include Strategy, Brand Management, Marketing Strategy, Customer Insight, and 31 others.