Emily Hamilton Email & Phone Number

Dallas/Fort Worth Area

Hired as a Communications Planner on the Denny's account I work with both the field and national media team. I helped develop plans for 50+ new co-op markets for 2010 to supplement Denny's national plan. As a planner I assist in preparing and maintaining the Denny's multi-million dollar budget. To help keep up with competitors; I generate competitive analyses using MRI, Scarbrough, Experian and Simmons comparing media spending (SOS/SOV comparisons). As a method to keep up with ongoing projects and status, I created and maintain internal status reports to track these ongoing projects with media buyers, Field District Managers and all agencies that work with Denny's. I maximize client return on investment by analyzing reach and frequency using eTelemar and now Clear Decisions and IMS. Denny's utilizes all spectrums of media: National print and television; US internet; spot print and radio, outdoor and FSI's. I am the primary contact for the Denny’s account with media buyers and outside sales reps; they send me opportunities for Denny’s and in return I create POV’s with recommendations on whether or not to proceed with the given opportunity. There is so much more to this position, so if you want to know more – please feel free to ask :).

Responsible for over 3 million dollars worth of billing in over 20 television markets. Grew station shares and dollars in top Demographic Metro Areas "DMA" such as San Diego, Atlanta, Phoenix, Orlando, Portland, Kansas City, New Orleans and Austin. With these markets we posted schedules using Nielson Ratings - books for quarterly buys, overnights for certain DMAs and LPMs for top DMA markets. Sold sponsorships and internet packages in addition to annual/quarter Spot buys. Developed and have maintained strong relationships with top agency buyers, planners and station personnel.

Initially hired as a Sales Assistant where I was responsible for gathering contracts, sending orders, discrepancies and creating makegood packages. Quickly promoted (6 months) to Team Supervisor where I took on the addtitional duties of training newly hired Sales Assistants, covering the desks of the assistants on my team, problem solving and assisting on bigger markets. Promoted again to Account Executive where I was responsible for over 2.5 million dollars of billing. I also had a Sales Assistant and made sure he/she was on top of pending and makegoods and that my desk was all caught up. Developed relationships with media buyers to negotiate National annual and quarterly spot buys.

Account Coordinator for WIRED Magazine and responsible for helping estimate sales projections on a weekly basis and assisted with the entire lifecycle of a "Request For Proposal" (RFP) by drafting proposals and designing presentations. Within these proposals provided research analysis using MRI, MMR, IQB and IQH based on each client's needs. Contacted clients for inclusion in special advertising such as custom email blasts to clients and special advertising sections within the magazine. Assisted other Account Coordinators when they needed help on several print magazines such as Gourmet, Architectural Digest, Self, GQ, Vanity Fair, Glamour and The New Yorker as well as many others. Prepared specialized media kits for prospective clients.