Emily Coleman Email & Phone Number

Lindon, UT, US

Oakland, CA, US

Austin, Texas, US

• Tapped to build customer advocacy program from the ground up for IT infrastructure monitoring and observability platform. Built strategic plans for a customer advisory board, customer stories, case studies, and.
• Awarded Outstanding Achievement in Marketing, 2023.
• Built systems for producing and leveraging customer content (case studies, testimonials, videos) as a key driver in campaign to rehabilitate brand reputation and elevate marketing strategy.o Increased case study and.
• Cut case study production process from 6-8 weeks to 2 weeks by implementing generative AI tools to remove barriers to customer participation.
• Launched and manage Customer Advisory Board, assembling 15 executive-level members (CTOs, COOs, CEOs) from strategic accounts.o Developed Advisory Board mission and goals, then pitched to internal executives to achieve.
• Implemented and deployed the UserEvidence platform to accelerate voice-of-customer content.

Austin, Texas, US

Austin, Texas, US

• Took over underperforming email marketing program and reimagined full customer content plan based on lifecycle nurture, leading to major gains in engagement and ROI. Pitched lifecycle strategy to marketing and.
• Developed 7 distinct customer personas and built lifetime communications cadence across onboarding, year 1, and year 2 for each persona; authored 300 emails.o Increased engagement with onboarding nurtures by 156%.
• Shifted from overly aggressive sales approach to focus on education and enablement content to deepen customer usage, engagement, and loyalty, with strategic cross-sell and upsell programs.o Increased NPS score by 7.
• Generated reporting and optimization plan to track open rates and engagement analytics and identify best- and worst-performing content.
• Collaborated with marketing automation team to architect Marketo logic and streams.
• Drafted extensive documentation on nurture campaigns for smooth handoff and onboarding.

Salt Lake City, Utah, US

• Wrote branded content for dozens of B2B clients across tech, real estate, and finance. Specialized in SEO-optimized marketing copy around SaaS, cloud computing, online learning, big data, automation, and AI.
• Promoted to manage client engagements, including creating content calendars, managing deadlines, training and managing writers, and interfacing with clients.
• Developed expertise in translating technical concepts into accessible copy that engages ideal prospects, hits SEO keywords, and increases search presence; aligned content with target customer personas.

Salt Lake City, Utah, US

I was a freelance copywriter through the Deseret Connect program at the Deseret News. I wrote articles as assigned, but my primary subject areas were book reviews and author interviews. My articles appeared both in print and online editions.

Provo, Utah, US

• Participation in full rebranding of largest physician-owned healthcare group in Utah, with special focus on internal and external communications strategy.
• Supported full rebranding lifecycle, from creating name and logo to shaping go-to-market strategies to cultivate buy-in from internal staff and community.
• Navigated complex stakeholder relations, including developing corporate voice and executing a social listening strategy to resolve patient concerns.
• Managed corporate-level and clinic-level social media accounts and paid ads.
• Built marketing campaigns for individual physicians and departments.
• Wrote marketing copy, including specialty web pages, physician bios, newsletters, and blogs.

Provo, UT, US

I wrote and edited articles for the Fall 2014 and Spring 2015 issues of the BYU Life Sciences Magazine. The magazine comes out in print and online formats twice a year. My primary responsibilities were to write the faculty biographies and an article on the new building from a student perspective. I also completed substantive edits and copyedits on articles.

At Congressman Stewart's office, I oversaw the casework operations in the office. As a caseworker, I worked with individuals with specific federal agency problems. These problems ranged from simple benefit payment issues (veteran, social security, etc.) to complex immigration and military/veterans affairs problems. I was a liaison between constituents and.

At Congressman Chaffetz's office, I managed the office's daily operations. My duties included answering phones, managing interns, casework projects, special events, and mail workflow. I also acted as the congressman's representative at community events and boards throughout the district.One of my primary tasks was hiring, training, and managing our.

Master Of Business Administration - Mba, Computer/Information Technology Administration And Management

Bachelor’S Degree, English Language And Literature/Letters

As, Program; Integrated Studies; Individualized