Emily Hendrickson Email & Phone Number

Lincoln, Ne, Us

Responsible for the creation and delivery of marketing plans, assets and deliverables across distribution partners (Google, AWS). Manage creative planning, execution and delivery of partner marketing campaigns and partner communications strategies, including deliverables spanning partner cross-channel, digital, social, events, and sales enablement.

Lincoln, Nebraska, United States

I was recruited to this senior-level role to plan and execute events in support of demand generation strategies to create opportunities for and capture new business. I plan, manage and execute virtual and in-person events, including conferences, trade shows, workshops, and webinars.I own the decision-making for creating and managing marketing campaigns, target audience, audience identification segmentation & messaging, tactics, and strategies. I determine channels for demand generation tactics and allocate funds in support of demand generation. I also select and implement marketing automation tools and vendors in support campaigns.I report to, collaborate with, and often influence the decision-making of the Marketing Director; and I collaborate closely with other senior leadership, including the Training Director, Service Director, Innovation Director, and Sales Manager, as well as the Chief Revenue Officer (CRO), Chief Executive Officer (CEO), and Chief Financial Officer (CFO).Notable Achievements: •Selected by the Executive Leadership Team to lead a key company initiative to align a project across multiple departments.•Collaborate with and lead a cross-divisional team in creating an agenda for PenLink’s flagship conference.•Increased attendance at the annual flagship conference 125% in the first year, and increased attendance revenue by 400%.•Successfully mitigated COVID-19 shutdown impacts by launching 56 new webinar campaigns comprising webinar demand generation tactics for the first time, which increased inbound leads more than 100% over the previous year.•Key role in selecting and integrating Salesforce CRM software.•Increased ROI across all campaigns an average of 25% YoY since 2019.

I was recruited to this leadership role to create a strategy to effectively train incoming reseller partners on Tenable’s product suite, sales plays and value props. I owned decision-making for evaluating and implementing an online platform for on-demand resources, as well as for selecting and project managing execution of in-person trainings, event logistics, and event management. Finally, I reported to, collaborated with, and influenced the decision-making of the Sales Enablement Director, as well as collaborated cross-functionally and/or influenced the decision-making of other senior leaders, including the VP of Product, Director of Marketing, Director of Product Management, Director of Product Marketing.Notable Achievements: •Designed, maintained, and tracked an organizational first-time on-demand learning platform.•Served as liaison and bridged the gap between product management, product marketing, sales, and partner organizations to optimize training.•Developed, implemented and tracked the Partner Certification Program—the measurement arm for partner status and revenue margins.•Mapped content and hosted a semi-monthly live webinar training series, Tenable Talks, for internal sellers and partners.•Individually trained 500+ sales resellers.

I was recruited and promoted to this lead role in the Cloud Division of IBM to create and implement strategic event marketing plans in promoting the newly-formed cloud division.Notable Achievements:•Created strategic events as part of multi-touch, integrated campaigns that raised awareness, and drove demand generation for IBM Cloud IT/Hybrid offerings.•Created strategic plan for events, including timelines, venues, vendors, staffing, and budgets, and tracked and measured identified KPI's for each event series.•Developed and managed a business partner education and enablement strategy for growth initiatives.•Led engagement of non-traditional buyers—while serving as a voice of the partner into brands.

Lincoln, Nebraska Area

I was initially tapped to execute account-based marketing for the top 80 clients, in this role where my previous organization, Kenexa, was acquired by IGM. The role evolved to the management of the Global Events Team. I managed up to $2M budget, and owned decision-making for the development and execution of targeted marketing campaigns, based on audience segmentation and location.Notable Achievements:•Managed Kenexa's flagship event, Kenexa World Conference, attracting 700+ attendees in 2012 through web, print, and direct mail campaigns with a $1.2M budget—the largest single investment within the marketing team. •Developed themes for each program to promote brand identity, for all event communications.•Established and maintained an extensive network and negotiated extensively with vendors.•Expanded the reach of Ecosystem Development's App Throwdown partner promotion program 35%+.

Lincoln, Nebraska Area

Managed global marketing communications for regions including Asia Pacific, Canada, and United States Government sector.Created/implemented training for Strategic Business Account Plans to be rolled out to all clients/target companies globally.

Lincoln, Nebraska Area

Established rapport and built client relationships through understanding the clients’ business, organization, goals and needs.Facilitated presentations, effectively communicated and consulted with upper-level administration such as the CEO, CNO, and healthcare Performance Improvement committees.