Emily Hendrickson

Emily Hendrickson Email and Phone Number

Senior Partner Marketing Program Manager @ BILL
Lincoln, NE, US
Emily Hendrickson's Location
Lincoln, Nebraska, United States, United States
Emily Hendrickson's Contact Details
About Emily Hendrickson

As an accomplished, visionary, and dynamic Demand Generation leader and Enablement manager, I bring successful and progressive hands-on experience defining and driving strategies forward for leading global organizations, such as IBM. I also offer a proven record of steering and delivering major global marketing campaigns, and innovative demand generation solutions. Thriving in navigating ever-changing business needs and emerging technologies, I also consistently improve event performance YoY.I cultivate partnerships and build trusted relationships with stakeholders and senior leadership across the enterprise, influencing and leading key decision-making. With polished communication skills grounded in active listening, emotional intelligence, and audience awareness, I have deep expertise in the development and delivery of a diverse array of training programs and presentations.Finally, as a confident, decisive, infectious leader, I have a strong ability to build, train, and lead diverse teams, and I ensure high-touch and high-level performance standards, while continually assessing for opportunities to enhance operations, and drive customer success and engagement.Highlights•I successfully managed and executed 80+ dynamic events annually, as well as management of budgets up to $1.2M.•Increased attendance at the annual flagship conference 125% in the first year, and increased attendance revenue 400%.

Emily Hendrickson's Current Company Details
BILL

Bill

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Senior Partner Marketing Program Manager
Lincoln, NE, US
Website:
bill.com
Employees:
3354
Emily Hendrickson Work Experience Details
  • Bill
    Senior Partner Marketing Program Manager
    Bill
    Lincoln, Ne, Us
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  • Fishbowl
    Marketing Manager
    Fishbowl Jan 2023 - Present
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  • Smartass & Sass
    Marketing Manager
    Smartass & Sass Apr 2022 - Jan 2023
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  • Softserve
    Partner Marketing Manager
    Softserve Jul 2021 - Mar 2022
    Responsible for the creation and delivery of marketing plans, assets and deliverables across distribution partners (Google, AWS). Manage creative planning, execution and delivery of partner marketing campaigns and partner communications strategies, including deliverables spanning partner cross-channel, digital, social, events, and sales enablement.
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  • Penlink
    Senior Marketing Event Strategist
    Penlink Feb 2017 - Jun 2021
    Lincoln, Nebraska, United States
    I was recruited to this senior-level role to plan and execute events in support of demand generation strategies to create opportunities for and capture new business. I plan, manage and execute virtual and in-person events, including conferences, trade shows, workshops, and webinars.I own the decision-making for creating and managing marketing campaigns, target audience, audience identification segmentation & messaging, tactics, and strategies. I determine channels for demand generation tactics and allocate funds in support of demand generation. I also select and implement marketing automation tools and vendors in support campaigns.I report to, collaborate with, and often influence the decision-making of the Marketing Director; and I collaborate closely with other senior leadership, including the Training Director, Service Director, Innovation Director, and Sales Manager, as well as the Chief Revenue Officer (CRO), Chief Executive Officer (CEO), and Chief Financial Officer (CFO).Notable Achievements: •Selected by the Executive Leadership Team to lead a key company initiative to align a project across multiple departments.•Collaborate with and lead a cross-divisional team in creating an agenda for PenLink’s flagship conference.•Increased attendance at the annual flagship conference 125% in the first year, and increased attendance revenue by 400%.•Successfully mitigated COVID-19 shutdown impacts by launching 56 new webinar campaigns comprising webinar demand generation tactics for the first time, which increased inbound leads more than 100% over the previous year.•Key role in selecting and integrating Salesforce CRM software.•Increased ROI across all campaigns an average of 25% YoY since 2019.
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  • Tenable Network Security
    Sales Enablement Lead
    Tenable Network Security Aug 2015 - Nov 2016
    I was recruited to this leadership role to create a strategy to effectively train incoming reseller partners on Tenable’s product suite, sales plays and value props. I owned decision-making for evaluating and implementing an online platform for on-demand resources, as well as for selecting and project managing execution of in-person trainings, event logistics, and event management. Finally, I reported to, collaborated with, and influenced the decision-making of the Sales Enablement Director, as well as collaborated cross-functionally and/or influenced the decision-making of other senior leaders, including the VP of Product, Director of Marketing, Director of Product Management, Director of Product Marketing.Notable Achievements: •Designed, maintained, and tracked an organizational first-time on-demand learning platform.•Served as liaison and bridged the gap between product management, product marketing, sales, and partner organizations to optimize training.•Developed, implemented and tracked the Partner Certification Program—the measurement arm for partner status and revenue margins.•Mapped content and hosted a semi-monthly live webinar training series, Tenable Talks, for internal sellers and partners.•Individually trained 500+ sales resellers.
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  • Ibm
    Marketing Events Manager
    Ibm Apr 2014 - Aug 2015
    I was recruited and promoted to this lead role in the Cloud Division of IBM to create and implement strategic event marketing plans in promoting the newly-formed cloud division.Notable Achievements:•Created strategic events as part of multi-touch, integrated campaigns that raised awareness, and drove demand generation for IBM Cloud IT/Hybrid offerings.•Created strategic plan for events, including timelines, venues, vendors, staffing, and budgets, and tracked and measured identified KPI's for each event series.•Developed and managed a business partner education and enablement strategy for growth initiatives.•Led engagement of non-traditional buyers—while serving as a voice of the partner into brands.
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  • Kenexa, An Ibm Company
    Marketing Events Manager
    Kenexa, An Ibm Company Feb 2008 - 2014
    Lincoln, Nebraska Area
    I was initially tapped to execute account-based marketing for the top 80 clients, in this role where my previous organization, Kenexa, was acquired by IGM. The role evolved to the management of the Global Events Team. I managed up to $2M budget, and owned decision-making for the development and execution of targeted marketing campaigns, based on audience segmentation and location.Notable Achievements:•Managed Kenexa's flagship event, Kenexa World Conference, attracting 700+ attendees in 2012 through web, print, and direct mail campaigns with a $1.2M budget—the largest single investment within the marketing team. •Developed themes for each program to promote brand identity, for all event communications.•Established and maintained an extensive network and negotiated extensively with vendors.•Expanded the reach of Ecosystem Development's App Throwdown partner promotion program 35%+.
  • Kenexa
    Global Marketing Manager
    Kenexa Aug 2007 - Feb 2008
    Lincoln, Nebraska Area
    Managed global marketing communications for regions including Asia Pacific, Canada, and United States Government sector.Created/implemented training for Strategic Business Account Plans to be rolled out to all clients/target companies globally.
  • National Research Corporation
    New Jersey Area Manager
    National Research Corporation Jun 2006 - Aug 2007
    Lincoln, Nebraska Area
    Established rapport and built client relationships through understanding the clients’ business, organization, goals and needs.Facilitated presentations, effectively communicated and consulted with upper-level administration such as the CEO, CNO, and healthcare Performance Improvement committees.
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Emily Hendrickson Skills

Crm Management Marketing Talent Management Account Management Talent Acquisition Recruiting Management Consulting Product Marketing Training Human Resources Performance Management Marketing Communications Strategy Applicant Tracking Systems Employee Engagement Sourcing Event Planning Customer Relationship Management Consulting Event Management Strategic Planning Contract Negotiation Budgets Negotiation Leadership Marketing Strategy Business Development Sales

Emily Hendrickson Education Details

Frequently Asked Questions about Emily Hendrickson

What company does Emily Hendrickson work for?

Emily Hendrickson works for Bill

What is Emily Hendrickson's role at the current company?

Emily Hendrickson's current role is Senior Partner Marketing Program Manager.

What is Emily Hendrickson's email address?

Emily Hendrickson's email address is em****@****ail.com

What is Emily Hendrickson's direct phone number?

Emily Hendrickson's direct phone number is +140220*****

What schools did Emily Hendrickson attend?

Emily Hendrickson attended University Of Nebraska-Lincoln.

What are some of Emily Hendrickson's interests?

Emily Hendrickson has interest in Event Planning, Product Marketing, Global Marketing.

What skills is Emily Hendrickson known for?

Emily Hendrickson has skills like Crm, Management, Marketing, Talent Management, Account Management, Talent Acquisition, Recruiting, Management Consulting, Product Marketing, Training, Human Resources, Performance Management.

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