Emily Hendrickson Email & Phone Number

Kirkland, Wa, Us

Santa Clara, California, Us

Define and execute global marketing strategies for Intel’s Enterprise AI category, leading a dedicated team and coordinating with partners and stakeholders. Develop and manage integrated marketing campaigns, including messaging, positioning, and content creation. Conduct competitive analysis and drive account-based marketing initiatives to generate partner demand.

Santa Clara, California, Us

Developed AI Digital Strategy across Intel-owned channels centered on social media and podcast. Oversaw the social agency producing content – resetting expectations and strategy. Developed content to support channel growth and connect brand to demand campaigns.Accomplishments:Revamped @IntelAI social strategy leading to the following results:- 235% QoQ increase in organic engagements (8.4K) on LinkedIn and 313% (12.1K) on X – setting the engagement rate 24% over the corporate social benchmark for LinkedIn and 157% for X.- 7% QoQ increase in followers (151.2K) on LinkedIn and 2% QoQ (28.2K) on X.- 241% QoQ increase in organic impressions (515.3K) on LinkedIn and 313% QoQ (599.6K) on X.Produced and launched season 4 of the “Intel on AI” podcast - and first vodcast season driving over 10K organic views/downloads. Global Marketing Group Award | for the development and launch of Intel Gaudi3 social strategy.

Redmond, Washington, Us

Accelerate Azure consumed revenue through management of the connected sales and marketing FY strategy and readiness motions. Lead field enablement through impactful, high-quality bill of materials (BOM) and internal website management. Manage eight contractors responsible for content publishing and best-practice development.Accomplishments: - Drove FY23 sales and marketing strategy with senior LT and 100+ stakeholders based on customer needs & market opportunity.- Orchestrated FY marketing/sales checklist/BoM development and launch (200+ person v-team) providing sellers with the guidance on how to execute on Azure business priorities and scenarios.- Cloud Marketing Growth Award | Grew new and existing business for the company through Security/Azure marketing integration and seller orchestration guidance.- Cloud Marketing Inclusion Award | Created a more inclusive Microsoft through the creation and implementation of the 1st Annual Diversity & Inclusion Story Competition. - Cloud Marketing Growth Award | Grew new and existing business for the company through Industry Hub website migration.- Level promotion.

Redmond, Washington, Us

Led editorial council and drove the overall content and go-to-market strategy across the One Commercial Partner, to-partner marketing channels (web, social, email, BoT, & community). Oversaw the agencies (30+ individuals) that produced content helping to prioritize incoming asks, translated business needs into content asks, provided guidance on what should be produced, and reviewed all work. Managed agency to develop integrated campaigns and ensure alignment of extended team. Created messaging frameworks, content guidance, and copywriting for ad-hoc requests.Accomplishments: - FY21 Q3 PDEP Delivering Success award for content & go-to-market strategy for the launch of the Partner Roadmap. - FY21 Q2 PDEP Creating Clarity award for content & go-to-market strategy for the Black and African American Partner Growth Initiative.- FY20 Q4 PDEP Delivering Success award for content strategy supporting launch of new partner.microsoft.com homepage. - FY20 Q3 PDEP Creating Clarity award for successful launch of M365 Advanced Specializations to the Microsoft Partner ecosystem.- FY23 Q3 PDEP CO-VID19 Challenge award for development of content strategy to support CO-VID19 to-partner digital experience.- FY20 Q2 OCP-DS Generating Energy award for global Solution Workspace launch campaign which resulted in a 3.5x increase in solution creation rate (17/day), 3.4x increase in visitors, and increased page engagement rate to 96%.- FY20 Q1 OCP-DS Delivery Success award for integrated marketing campaign work that doubled leads (800+) month-on-month - FY19 Q3 OCP Delivering Success award for content strategy on the partner website that led to an 87% increase in clicks.- Level promotion.

Dundee, Scotland, Gb

Oversaw global marketing strategy and managed Account Based Marketing portfolio for Insights’ Direct Channel. Developed global strategy for new product marketing campaigns and ensured cross-functional alignment to drive sales and growth. Managed a team of marketing managers to ensure cohesion in global and channel communications. Collaborated with internal creative, social media, PR, and web teams to create truly integrated campaigns.

Dundee, Scotland, Gb

Created marketing and communications strategy for Insights Direct Channel to drive measurable engagement and revenue. This was achieved by utilizing the full scope of integrated marketing to create innovative and targeted strategies which focused on: product and event promotion, digital advertising, account-based marketing, and sales enablement. Accomplishments:- Developed integrated campaign for Insights’ inactive Client Practitioners (CPs) which resulted in 10% revenue increase (< 1 month). - Designed new strategy for practitioner newsletters and communications resulting in a 10% increase in engagement and 25% increase in webinar attendance.

Dundee, Scotland, Gb

Prepared marketing strategy for strategic clients. Create multi-faceted automated email marketing campaigns customized for strategic clients to promote Insights. Analyzed strategic client’s needs in partnership with Account Managers to deliver industry and region-specific marketing collateral. Coordinated marketing events (virtual and in-person) to promote training opportunities. Researched and wrote case studies to demonstrate ROI for events.Accomplishments:- Promoted to strategic account and marketing focus.- Streamlined open program campaign resulting in >8% revenue increase.- Engaged 100% of targeted clients through lead generation activities.

Dundee, Scotland, Gb

After initial program booking, coordinate all aspects of Insights programs for major strategic client held in Washington and the United Kingdom. Provide onsite support (setup/clean-up, distribution of materials, answering participant questions) for large events, supervising and delegating responsibilities to staff as needed. Communicate effectively with customers and facilitators regarding material requirements, invoicing, and logistics. Gained first-hand knowledge of strategic client tools, practices, and culture. Provide exemplary customer service in response time and ensuring materials delivery.Accomplishments:- Managed logistics and support for over 300 Insights events to date ranging from 1 – 300 attendees.- Gained extensive knowledge of Insights’ product through facilitation accreditation and virtual delivery of Insights Discovery programs.- Compose quarterly Insights Discovery Open Program invitations/marketing mail for major clients with more than 25 programs booked as consequence. - Developed new processes and practices for Insights Discovery Open programs, increasing accessibility of information to client, and as consequence increasing number of participants registered by ~25%.

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Marketing