Isabel Kateman Email & Phone Number

New York City Metropolitan Area

• Created marketing strategies for service-based business owners
• Directed a team of six website copywriters, designers, and developers
• Oversaw company finances, including invoicing clients, paying and managing vendors, and assessing and implementing company-wide tools
• Built and presented three live educational webinars to successfully sell a website strategy and design course

Greater New York City Area

• Managed a social and digital portfolio across seven lines of business
• Implemented a content management system to organize workflow of over 50 pieces of content per month
• Developed influencer program and digital marketing plan

Greater New York City Area

• Identify incremental experiential, display and social opportunities to support clients’ missions and present those opportunities to clients’ top executives and key stakeholders
• Spearhead comprehensive content marketing campaigns, partnerships and events that align to client business needs and meet quarterly goals
• Develop strategies, processes, objectives and timelines to lead a team of social strategists and community managers in developing original paid and organic social media content
• Supervise development of monthly and quarterly social media reports outlining owned, earned and paid social content, competitor activity and industry trends

Greater New York City Area

• Planned large-scale media events including booking venues, identifying and inviting media, organizing press materials, overseeing day-of event logistics and leading weekly client statuses
• Managed digital partnerships with leading lifestyle and culinary brands, including contract development, project plans, hot sheets and timelines
• Ensured digital programs and campaigns for brand’s non-profit partnership program aligned to budgets and client objectives
• Managed international culinary and design blog, including cultivating influencer relationships and developing social content and promotions
• Represented the brand at national events, including the International Home + Housewares Show, South by Southwest, and Austin Food + Wine Festival
• Curated social strategy campaigns across Facebook, Twitter, Instagram, Google+, Pinterest and YouTube for new products and brand initiatives

Greater New York City Area

• Organized pre-show cocktail receptions for local theater and lifestyle bloggers
• Generated live event content on Broadway show opening nights and at celebratory events
• Managed daily social media presence for high-profile Broadway shows, including The Phantom of the Opera, Les Misérables, The Book of Mormon, Peter and the Starcatcher, Golden Boy and Stomp
• Devised and implemented digital campaigns to promote new Broadway shows

Madison, Wisconsin Area

• Designed public relations plans for clients launching new products and services
• Formulated media lists and pitched clients and products to national media outlets
• Proofread copy and offered creative suggestions for client advertisements

Madison, Wisconsin Area

Greater Los Angeles Area

• Formulated creative print advertisement concepts
• Developed presentation materials to be used at tradeshows and exhibitions
• Assisted clients with media training for national and local interviews

Greater Los Angeles Area

• Managed press releases, memos, media alerts and social media channels
• Pitched events to local news channels and other media
• Organized and facilitated discussions with students about healthy eating

Greater Los Angeles Area

• Pitched client merchandise to high profile celebrity managers, publicists and talent agents
• Created and updated press and media lists; wrote product releases and client profiles
• Researched promotional events and exhibitions for possible client participation

Greater Los Angeles Area

• Designed client portfolios and corresponded with award-winning entertainment clients
• Conceptualized internship program and managed daily intern tasks