Emily Mason Email & Phone Number

Conshohocken, Pennsylvania, United States

King Of Prussia, Pennsylvania, United States

• Contribute to the development of messaging frameworks and architecture that guides how products and services are communicated to the target audience.
• Assist in enduring research projects, which involve conducting in-depth interviews and data analysis to gain insights from both internal and external sources. The goal of these projects are to present actionable.
• Serve as the main point of contact for all website-related matters, including large-scale website deployments, content strategy and development for new and existing pages, and day-to-day content entry within the CMS.
• Train new employees in the content entry process for the CMS, enhancing the efficiency of website maintenance and updates.

Kennett Square, Pennsylvania

• Developed and executed a comprehensive social media strategy to establish Caring Transitions of the Brandywine Valley on various social media platforms, with a primary focus on Instagram.
• Conducted market research to identify target audiences and competitors, resulting in a data-driven approach to content creation.
• Created and managed the company's Instagram account, regularly posting engaging and visually appealing content to drive brand awareness and user engagement, especially for upcoming estate sales.
• Developed email templates for various marketing purposes, including newsletters, upcoming events, and thank you/follow-up emails.

Newtown Square, PA

• Restructured internal website, including content creation & reorganization, to optimize experience within 3-clicks
• Increased sales team utilization of platform by 10% through enhanced social media graphics & digital content
• Provided training and ad hoc support for website, platform, & social media outreach for clients
• Fostered development of marketing materials (newsletters, whitepapers) for team’s digital campaigns

• Provided excellent customer service to prospective students seeking help.
• Managed the creation, editing, and updating of courses in Microsoft Access.
• Managed 3 or more ongoing projects for supervisors simultaneously

• Developed and edited online course material on instructional technology and graduate-level programs
• Utilized Adobe Creative Suite to recreate charts, figures, and diagrams for use in online modules
• Managed 3 or more ongoing projects for supervisors simultaneously

Pittsburgh, Pennsylvania

• Utilized Google Analytics to improve user experience on mobile app
• Streamlined email reporting process through MS Excel, reducing time spent by 50%
• Provided collaborative social media content for umbrella company
• Engaged in the development of client-facing marketing materials

Wilmington, Delaware

• Led the curation of influencers & partnership deals for sponsored social media content
• Increased engagement for U.S. retailers through creative & interactive content
• Identified opportunities to increase market visibility through advertising efforts
• Utilized MailChimp to streamline & enhance marketing campaigns for website & increase sales

London, United Kingdom

• While studying abroad, assumed role for the experience of working at a non-U.S.-based startup. Responsible for variety of marketing activities while getting exposed to global communication, cultural/team differences, &.
• Grew audience from 3 to 300 Twitter followers
• Improved social engagement by 75%
• Collaborated on the creation of briefs and presented pitches to prospective clients

Newtown Square, PA

• Managed the uploading of global Order Forms and R&Rs onto a company-wide site
• Created a Wiki page for EMS, including an FAQ, Summer Learning video, and additional content
• Analyzed information and provided feedback on/around contract issues
• Collaborated on internal website improvement with sales reps to collect feedback and solutions

Bachelors Degree In Business Administration, Marketing, Magna Cum Laude

Minor: Economics Certificate: Digital Media

Education record