Led digital advertising, media, and content strategies (paid and organic) for 3 brands, providing creative direction across various platforms including social media, e-commerce listings, and brand communications. Optimized advertising budgets across multiple channels such as Google, Meta, Pinterest, and more. Implemented search term strategies to enhance e-commerce retailer traffic and managed promotional plans and merchandising for three direct-to-consumer Shopify sites

Led strategic initiatives for e-commerce and brick-and-mortar clients, managing merchandising and promotions for direct-to-consumer and wholesale Shopify sites. Supported brand growth through successful direct-to-consumer and e-commerce strategies (including Amazon), crafting engaging marketing content and providing robust social, digital, and retail marketing support. Developed creative strategies for brand communications, packaging, and online content. Anticipated business trends, conducted competitive analyses, and utilized market research findings to inform strategic plans, guiding cross-functional teams and agencies to achieve organizational goals and brand objectives.

Managed online campaigns for beauty, home, kitchen, and clearance categories. Created impactful website banner ads (reaching an average of 80,000 daily visitors) and strategically planned digital real estate to support promotions and inventory requirements. Analyzed digital campaign performance to develop actionable plans to drive future revenue and engagement, while continuously testing and optimizing tactics to enhance customer experience and e-commerce merchandise strategy.

Acted as primary contact for more than 300 sales and marketing initiatives. Oversaw the review and final approval of all branded and private label packaging artwork for retail customers. Processed approximately 100 product changes and introduced an average of 24 new saleable items. Analyzed inventory and purchase plans to ensure the seamless integration of new or modified merchandise, while also managing item specification reports and bill of materials within the ERP system for all items in assigned product lines.

Responsible for $3 million in average monthly inventory for 15 brands of watches. Prepared item level pricing strategy to maximize sales and maintain healthy margin and presented financial plans to executive team. Created purchase plans to support a monthly average of 56 hours of nationally televised home shopping programming. Determined proper inventory levels and processed reorders based on product sales performance.

Processed reorders of successful merchandise to ensure healthy inventory flow. Prepared sales and forecast figures for airtime strategy /promotional analysis meetings and sales event recaps. Collaborated with planners and buyers to prepare pricing strategy for new inventory. Identified sales opportunities for online boutiques in accordance with airtime schedule, promotional events, and inventory.

Identified and initiated new business opportunities in focused markets for assigned financial consultants while nurturing growth in existing client base. Implemented local and out-of-state seminar presentation events targeted towards a desired client base. Maintained relationships between clients, prospects, gatekeepers, and consultants.

Contributed to the planning of social and charity events including: the 2009 Families First Picnic, the RCBA annual Golf Tournament, and the 2009 Bench and Bar Benefit, which raised over $51,000. Continued the development of the RCBA Facebook page and created the RCBA Twitter site. Drafted press releases and assisted with the publication of the organization’s monthly periodical, The Barrister