Premium Skincare (SYNACTIF, SYN)• Annual strategy, sales construction, forecasts and CRM analysis • Budget Control• Promotion set proposal, order and distribution• New launch analysis and CRM activation• GWP inventory allocationVVIP Hotel Event• Sales and CRM analysis (attendance, purchase and average user spending strategy)• Venue contract, negotiation, new spot survey• Event agency management, execution and service tool arrangement• Coordinate with agency for venue decoration, key visual display and assortment• Video shooting, PR cooperation• Sales team coordinate sales talk and tools support• On-site client presentationsCRM Program• Program review, Activation deep dive, action plan• Budget allocation• CRM Ai Targeting project• Gifting program and external cooperation project• Exclusive gift proposal, order and distribution• VVIP Gifting packaging and stock allocation• Sales team cooperation

• Managed the VVIP Prestige Skincare novelty mailer, including content polishing, customer positioning & targeting and related logistic. Resulted in $4.4M sales contribution. • Proactively executed AB test of material in novelty launch and repush communication. Drove $1.5 M sales, + 430 loyal buyers and reached +21% Average Spending. • Liaised with Trade and Retail on Anniversary targeting plan and activation. Initiated CRM studies with 15% sales growth and 79% higher Spending.

• Coordinated 2-5 analyst teams for the top-tier MMC clients within the least working experience (2/3 of the average), reached $30 M/ year contract value through great command of total service package and fast pick up speed of domain knowledge across 14 difference FMCG categories*• Gained 23% contact revenue growth with additional service subscription of leading home care MMC by high service quality. Assisted 37% sales growth by identifying white space in channel and product portfolio, set up 100+ pages syndicate report, and secured the contract value worth $5M/ year from data challenge issue by host the regional meeting.• Drove $1M potential revenue of the top Skin care & Cosmetic MMC with the omni market presentation to C-level. Pioneered the on+offline channel solution and consolidated the skin care market trend research with multi data source analysis include seasonality and premium promotion insight. Won clients’ high praise within the least service period.• Navigated the company’s service transformation for 14+ clients to accomplish 54% of time saving on daily service, including implementing new analytical tool, integrate quarterly/ annual presentation, set up monthly report automation and introduce online service platform.

Executed the outlet opportunity matrix to optimize the sales work force resource, assisting with 100+ targeted store visit reallocation and holding annual training conference over 500 participants worth $1M budget.

• Analyzed target readers to generate beauty-rerated articles, picked as topic posts on the official website.• Established an “intern guidelines”, instructing editing methods to new interns’ to raise training efficiency.

Proposed luxury brand position strategy to senior manager and implemented into official posts and publishes, increasing 40% interaction rate and positive revenue growth, which granted to be an official offer as editor after internship.

Composed the research of “Fin-tech development in China” for project lead to assist the new service launch, focusing on the transformation of banking service model, online UX design, regulation and potential risk