Emily Pearson Email & Phone Number

Boulder, Co, Us

Accelerating success with dedicated marketing services by bringing my expertise, creativity, and strategic thinking to every project. Assist with campaign development, digital marketing, & overall strategy to deliver results.

Taking the time to find my new drive

Hershey, Pennsylvania, Us

• Owned & managed the commercial strategy for five business that spread across multiple better-for-you categories (Baking, Grocery, Sweets)• Partnered in the development & commercialization to launch 5+ innovation items in 2023 to drive awareness and trial for the Lily’s brand.• Accelerated velocities +8% across Lily's Baking portfolio through optimal targeting and high-performing creative to secure Lily's core sku velocities. • Conduct ongoing market research to continuously improve & connect with target consumers based on trends identified.• Lead agency support to develop Lily’s campaign relaunch strategy launching in 2024 to bolster trial within current and lapsed Lily’s consumers.• Ongoing collaboration with Sales team to secure BFY shelf-presence and promo support

Hershey, Pennsylvania, Us

• Partner with Demand Plan team to track & forecast Premium Hershey propositions to accurately call the business to plan on a monthly basis. • Managed retail reports to lead development and presentation of quad material. • Led BFY category research that informed the business strategy to discontinue the Organic product line to save +$0.5M in MOQ waste.• Transitioned Hershey & Reese's Organic packaging to drive shelf presence & managed inventory work-down of outdated packaging.• Launched Hershey's & Reese's Plant Based innovation & partnered to develop a media plan to drive trial and awareness.• Developed budget targets & transitioned expenses after Lily’s acquisition.

Boulder, Co, Us

• Develop and maintain consumer communications across marketing mix to increase advocacy & drive house-hold penetration.• Lead the strategy, execution, optimization, and measurement for creative assets, influencer campaigns & social media, growing social following to 248k(+892% Growth Rate), while maintaining engagement rates of 1-2%.• Work collaboratively with agency partners to plan media mix, and launch first integrated brand campaign, increasing brand awareness & house-hold penetration.• Generate & analyze syndicated consumption data to identify trends, innovation opportunities, access potential business actions & recommend a path forward based on data points.• Lead consumer communications development for innovation launches, guiding and tactically executing marketing and innovation plans.• Build customer-focused, dynamic email campaigns with emphasis on delivering relevant, timely communications, optimizing for engagement and conversation.• Manage a team of marketing experts, who engage with consumers daily, averaging a total of 3k responses per month.• Prepare & manage annual marketing budget, such as managing marketing spend & monitor cross-functional departments against estimates.

Paris, Fr

• Managed cross-functional teams to elevate brand building initiatives gaining over 2MM impressions per social campaign.• Created a digital content and photo strategy that increased the growth of So Delicious’ Instagram by 20% per month. • Developed and managed digital guidelines that aligned with brand positioning and campaign creative, which synergized internal and external teams. • Led the development of CRM acquisition programs that resulted in over 40k new database subscribers growing the digital community by 3%.• Managed the creation of a CRM Welcome Series to drive frequency of interactions with new email subscribers, which activated the community and increased the Click-Thru Rate to 8%, compared to the 5% Industry Standard.

Paris, Fr

Integrated Marketing:• Brand champion to our consumers across all channels • Manage the front lines of communication across short and long term brand building initiatives.• Develop/support the creation of Integrated Marketing plans by executing against various tactics that meet • Brand's marketing objectives and aligns with brand positioning and creative campaign.• Build 1:1 relationships and strategies with agencies through execution of specific tactics.• Actively seek out and understand new opportunities and trends in Integrated Marketing.Relationship Marketing:• Develop/Lead/Execute editorial calendar and evergreen social content sharing across social media channels (Facebook, Instagram, Twitter, Pinterest, CRM, and Website).• Frozen Fridays social campaign driving frozen dessert awareness and trial with new and current fans. • Develop/execute Paid Social Strategy resulting in a consistent 20% MoM increase in our social database across all channels.• Manage monthly digital reporting to share out to Brand teams.• Develop/Lead the first ever So Delicious Dairy-Free influencer program focusing on creamer and frozen dessert recipe creation and social content development.• Resulting in an increased Share of Voice by 9% MoM.• Develop/Lead CRM monthly email program and Welcome Series.• June 2017 CRM broke records with the highest CTO and CTR in the past two years.• July CRM results show that we have a very active database, indicating that the content resonates well with our recipients. • Co-Branded a July CRM with Silk resulting in a 2% CTO and driving 92% of Silk fans to the SDDF website.• Represent Integrated Marketing team in response to Issues/Crisis management in partnership with Consumer Connections team, Quality Assurance team and Public Relations team.Other duties:• Manage digital coupons and donation requests.• Execute budget, invoicing, and coupon redemption.• CopyWriter for all social media channels, CRM programs, coupons, and website.

Paris, Fr

Responsible for the community management and content development of Horizon Organic. Implement effective digital strategies to promote WhiteWave products. Support the execution of digital department projects.Community Management:•Sustain regular presence across all social media platforms•Build brand awareness•Create brand advocates•Identify and nurture influencer relationships, CRM database, and social communities•Inspire and inform consumers through the power of digital communitiesContent Strategy and Development:•Create monthly editorial content calendar and CRM monthly emails.•Create, curate, and publish social content•Develop creative content in line with brand voice and style •Execute content tests to optimize social strategyProject Management and Reporting:•Execute digital reporting•Share digital and consumer trends•Share competitive activity and stats•Execute campaign initiatives through digital strategies and CRM programs.

Loveland, Colorado, Us

• Managed cross-functional teams to grow annual sales by 40% and achieved 2014’s fastest growing company in the category.• Led the development of marketing, promotional, and trade show events to drive trial and awareness across entire portfolio.• Created and managed all social media and digital activations that grew user engagement by 20%.• Developed and managed influencer programs to target new audiences and organically engage with early adapters.• Led the creation and development of Bobo’s CRM program with an average Open Rate of 26% per campaign.

Loveland, Colorado, Us

Contribute to all departments - marketing, sales, operations, and office management. Effectively manage accounts, communicate orders across internal teams, set up demonstrations, and create a seamless consumer experience.

Denver, Co, Us

Provided excellent guest experience and built relationships with Snooze Ravers. Kept a well-organized and stocked workplace in a fast paced environment. Became a storyteller of menu and food and beverage doctrine. Communicated guest’s needs and feedback to general manager. Managed multiple tasks and delivered a great guest experience.

Boulder, Colorado, Us

• Supported the Combined Events & Jumps Coach with the growth and development of the multi-events and jumps program that led to an average of 5 Division 1 Student-Athletes competing at the NCAA Championships every year. • Engaged with the CU Track & Field Coaches on the achievements for each student-athlete and supported the developed plan towards a nationally ranked performance every year. • Encouraged and supported Division 1 Student-Athlete workouts based on weight percentages and periodization training by leading as an example as a high-caliber training partner and professional athlete.

Indianapolis, In, Us

• 2009 Thorpe Cup Combined Events | Marburg, Germany• 2010 Thorpe Cup Combined Events | Marburg, Germany• 2010 IAAF NACAC Combined Events Champion | Kingston, Jamaica• 2011 Thorpe Cup Combined Events | Olympic Training Center Chula Vista, CA• 2012 Pan American Combined Events Championships | Ottawa, Canada• 2012 US Olympic Trials | Eugene, OR

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Liberal Arts And Media Studies

Internship, Media Relations

High School Diploma, General