Emily Mcdermott Email & Phone Number

Linthicum Heights, Maryland, United States

Baltimore, Maryland, United States

Baltimore, Maryland

Baltimore, Maryland Area

Greater Atlanta Area

- Developed and implemented strategic and tactical public relations plans to secure local, regional, national and international publicity coverage in print, radio, television and online media outlets for Atlanta Opera productions, special events, and education/outreach programs;- Wrote and distributed news releases, media alerts, PSAs and calendar listings to meet appropriate deadlines;- Responded to all media inquiries and other requests for information and photos;- Devised and pitched story ideas, coordinated interviews and arranged photo shoots;- Managed media on-site at rehearsals, performances, and special events;- Ensured “News & Media” section of the Atlanta Opera’s web site was kept up-to-date;- Hired photographers and videographers for publicity-related events;- Assisted with e-communications planning, copywriting and editing for Atlanta Opera e-blasts, ARIA program book, and other marketing collateral materials;- Served as primary administrator and moderator for all Atlanta Opera social media activities including blogs, Facebook, Twitter, YouTube, Flickr, LinkedIn, Tumblr, Pinterest, Instagram;- Maintained public relations budget; track and quantify results of communications efforts.

Greater Atlanta Area

- Developed, managed, and executed comprehensive communication strategies and tactics;- Effectively led all aspects of media relations; wrote and successfully distributed press releases and media advisories, proactively pitched local and industry media; created and maintained press kit;- Introduced organization to industry publications to further it as a leader in arts education;- Improved presence with social media via Facebook, growing followers by 26 percent;- Wrote annual appeal letters to donors and grants to local and national foundations; - Wrote and edited organization’s quarterly newsletter; created and launched monthly donor e-newsletter; responsible for entries to Young Audiences, Inc. National newsletter and annual report;- Oversaw governing, advisory, and supporting board of directors relations;- Supervised volunteer process by recruiting volunteers and managing them during office hours and at special events;- Developed and managed budget for special events and conferences;- Directed all logistics for organization’s annual fundraiser, including publicity, volunteer recruitment, and day of coordination;- Oversaw Young Audiences’ relations with Woodruff Arts Center and sister-divisions (Alliance Theatre, Atlanta Symphony Orchestra, and High Museum of Art);- Managed successful introduction of organization’s new president.

- Responsible for account management of up to eight clients at one time;- Wrote, edited and successfully pitched press releases, case studies, byline articles and press kits to media;- Maintained all necessary record keeping for tracking, expediting and communication of status of projects, including trade shows;- Oversaw media inquiries; provided efficient and effective answers, set up and led interviews, provided media with follow up information;- Interviewed customers of clients to gain insight and information for press releases, case studies, byline articles, and media pitches;- Planned and led bi-yearly client presentations to show results of campaign, media coverage; proposed and discussed ideas for future;- Helped clients break through into new trade magazines for the first time by building relationships with media and pitching relevant story ideas;- Created and implemented integrated strategies and tactics for clients to increase brand image, product awareness and sales results;- Built and maintained client and media relationships;- Identified media opportunities and created consistent and creative story ideas for media;- Maintained and updated database of all media placements for numerous clients;- Researched and analyzed various information for clients and produced materials that enhanced public image and awareness; - Generated internal communications for a publicly held company for three acquisitions and a crisis situation.

Bachelor Of Science, Communications, Public Relations; Psychology Minor

Activities and Societies: Student Government Association (SGA): Director of Student Affairs Public Relations Student Society of America.

Education record