Emily Mcknight Email & Phone Number

Zoox has created the first purpose-built robotaxi operating on public roads and will provide mobility-as-a-service in dense urban environments. I lead customer marketing and will develop and implement multi-channel customer acquisition strategies and campaigns to drive trial of our Zoox service.

San Francisco, California, United States

Uber reimagines the way the world moves. I led Earner Marketing for the US and Canada. I created marketing strategies and campaigns that fostered Uber driver and Uber Eats courier communities. Our efforts showed earners we cared and grew our supply. One example was Uber's first ever courier tip matching program in key markets. Another was an end of year campaigns where we recognized and rewarded earners during the holidays. My marketing campaigns drove statistically significant business impact, achieving an annualized ROI of 245%.One the Eater side, I led the co-marketing launch of Hy-Vee on Uber Eats, our strongest grocery announcement of 2023. My marketing strategy secured the partnership and delivered strong marketing and PR results.I was also the Global Pride Communications Lead.

San Francisco Bay Area

Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands. We put the customer first and help them solve their pain points.The Campaign Planning and Management group owned the integrated marketing process at Zillow. I led our planning function. We built holistic go-to-market plans, including the marketing strategy, messaging, ROI measurement, and the best mix of media across channels and partners. Our goal was to create a unified customer experience. We worked with cross-functional teams on strategic integrated marketing campaigns. Our work also included ensuring projects stay on time, we were able to speak to all parts of marketing activity in exceptional detail, and we created a safe, collaborative space. I was also the Director of Social Impact for our Pride Affinity Network. I created and managed giving opportunities, coordinated volunteer efforts, and built external partnerships. Our network hit over 1K members when I was on the executive council!One of my passion projects at work, the Zillow HBCU Hackathon, won a Q3 2021 Grand Slam award. From a 2020 Hack Week project to reality, we exceeded every goal we identified for the event and awarded over $90K in prizes to 150 student participants.

San Francisco Bay Area

Trulia is a part of Zillow Group and I was on the Trulia Marketing team from 2017-2019 until moving to the Zillow Marketing team. Trulia's mission is to build a more neighborly world by helping people discover a place they'll love to live.I led Trulia’s go-to-market strategy and planning for integrated marketing campaigns and product marketing, including channel strategy, messaging, and projected business impact. In addition, I worked cross-functionally with our Design, PR, Product, Employee Comms, and SEO teams to create strategic content that's delivered on time, on budget, and on brand. I led a campaign called The Neighborlys, which featured beloved neighborhoods from around the US using our unique What Locals Say data. The campaign won an internal Zillow Group award, given out every quarter, called a Grand Slam.I also won The Neighborly Award in October 2018 - a company-wide award that honors Trulians who live out the Trulia mission of building a more neighborly world.I projected managed our go-to-market of Trulia Neighborhoods, one of the most successful product marketing launches for Trulia. Trulia Neighborhoods gives a genuine feel for what it’s like to actually live in a neighborhood so you can discover a place you’ll love to live.In addition, I led social media efforts for two Trulia product launches that also won Grand Slams. One of which was the launch of a product feature near and dear to my heart - Local Legal Protections. This feature helps buyers learn where there are laws to prevent discrimination based on sexual orientation and gender identity in the areas of housing, employment, and public accommodations. The other project I led social efforts for was the launch of our new Trulia mission, our What Locals Say product, and our new TV ads.

San Francisco Bay Area

Edelman is the world’s largest public relations firm, with more than 5,000 employees in 65 cities, as well as affiliates in more than 35 cities. I specifically worked within Edelman Digital. While at Edelman, I partnered with several teams at PayPal. My main role with PayPal was executive social media strategy and communications for CEO Dan Schulman - one of the top 3 Fortune 500 Facebook Business Leaders. His social media presence was a finalist for the Spokesperson Shorty Award and a finalist for the PRNews' Social Media Awards.I also worked with PayPal on their consumer and small business marketing teams on acquisition campaigns, including work with influencers. In one year while managing PayPal's LinkedIn strategy, content creation, and community management, the main page grew 50% - more than any of their top 9 competitors - and the PayPal for Business page grew over 200%. On HPE, I led community management strategy, execution, and content creation on their main accounts, which had 2.8M+ Followers. In addition, I oversaw social measurement/analytics (including tracking demand generation), coordinated with regions on content submissions/reports, and managed $2M+ in account financing (including scopes, project tracking, and staffing plans). I also worked with HP Inc. and Hewlett Packard Enterprise on their split into two Fortune 50 companies, specifically by managing hundreds of channel separations and leading their social renaming and re-branding efforts. Our team was a 2016 Edelman Quality Client Service Finalist for our work on the brand separation and launch.

San Francisco Bay Area

FreemanXP uses the power of social engagement to inspire audiences to action. Whether it's online or face-to-face, FreemanXP connects individuals and brands in ways that create transformational change on a global scale. FreemanXP is a boutique experience marketing agency within the larger Freeman organization offering strategic, creative and program management services to the world's most successful brands.While at FreemanXP, I conducted portfolio planning and experience design for Cisco and Visa, guided event strategy for PEMEX, facilitated a visionary workshop for the American Thoracic Society, and audited shows for Workiva and the American Diabetes Association. I was also involved in the Digital Initiative Group to expand FreemanXP's digital capabilities.Specifically at Cisco, I was fortunate enough to work with a close team that led corporate event strategy and planning. I managed the Internet of Things (IoT) and Industries portfolio and did portfolio planning for FY15 events and led experience designs for specific events like Hannover Messe, DistribuTECH, CERAWeek, and others. The team was focused on measurable results, so I also helped create measurement strategies and metrics for events.

San Francisco Bay Area

Jack is a global brand experience agency with top rankings and awards from Ad Age, Event Marketer, Event and others.Here are a few examples of the work I did at Jack:T-MobileI was the Associate Creative Director for T-Mobile's Un-carrier 4.0 move at CES 2014 where they announced their new offering and trended #6 on Twitter globally and #3 nationally. We produced their press event, videos, OOH digital and print signage, and more. One of our videos was incorporated into one of T-Mobile 2014 Super Bowl commercials.T-MobileOur JUMP! campaign for T-Mobile won a 2014 Silver Effie (Hal Riney and Publicis were the lead agencies). Jack Morton had a small piece of that campaign and managed strategy, creative, branding, and production of several press and consumer events. I specifically worked on T-Mobile's efforts at the MLB All Star games and several of their press conferences.The Intel Developer Forum (IDF13)I spearheaded two additional pass types which increased attendance by 10% and increased revenue. IDF13 also had more attendees than any previous event with 109 million social media impressions. Two projects I worked on also won awards at Jack Morton: Samsung Sidekick won the Grand Jack (the highest award given to one Jack Morton project worldwide) and Samsung Rocks Kansas won the Best Use of Social Media award. In my role, I was involved in product/service launches, brainstormed/managed branding opportunities, reduced budgets through vendor negotiations, managed social media campaigns, analyzed client competitors, created client reports, and more. My clients included Intel, Samsung, T-Mobile, Oracle, Facebook, NVIDIA, Mattel, and Ventyx. I was also the San Francisco Co-Chair for IPGLBT, IPG's diversity and inclusion group for the LGBT community. Previous job titles included Production Coordinator and Strategy Coordinator.

Washington D.C. Metro Area

I conducted competitor analysis, analyzed Google AdWords campaigns, updated the website with articles and quarter end data, edited and conducted background research for Chairman’s Letters (annual reports of the company), researched and evaluated Terms and Conditions and disclosures, proofread projects prior to press, scanned project approvals into Marketing Central, processed invoices, created an internal database of all sales material, and created a history of ProFunds and ProShares advertising.My recommendations based on competitive research on Chairman's Letters led our marketing department to reduce the number of Letters per year. This saved the company money, resources, and staff time.

Kansas City, Missouri Area

I provided leadership, mentoring, and role modeling for students. I also supervised and took part in conflict resolution, social action, and D.E.A.R (Drop Everything And Read) Time. I also took part in a country wide training program about education, poverty, and the challenges children face on a day to day basis.

Washington D.C. Metro Area

I worked with PR Solutions for two semesters in college for a total of nine months. While there, I researched organizations, journalists, and celebrities and wrote briefs on them. I attended events and press briefings, clipped newspapers, and answered phones. In addition, I edited and maintained a database of over 11,000 media contacts. I wrote brief articles for nonprofit publications. I also extensively used social networking sites to increase our contact database and created Facebook Pages and Groups for our clients.

Kansas City, Missouri Area

While at Embarq, I wrote wireless strategy reports on competitors for upper management. I also collaborated with a colleague to create a products brief newsletter for the whole department. In addition, I tested and wrote reports on several products. I also reviewed competitor products and created a master excel sheet about their features. In addition, I grew my knowledge of the Microsoft Office suite.

Kansas City, Missouri Area

I created and maintained a media contact list of Kansas journalists. I wrote articles concerning University events that were published in the weekly newsletter. I helped staff research and plan for events and created trips for the Vice Chancellor. I also supported staff through various office duties, such as printing, filing, and mailing.

Minor, Business Administration

Ba, International Studies

Activities and Societies: Rugby, Study Abroad I received a BA in International Studies with a focus in Communications. I also received.

Education record

Activities and Societies: Debate Team, Swim Team, Choir, Youth in Government, and Mock Trial.

Education record

Semester Abroad at La Sorbonne in Paris studying French, Islam in France, and Civilization and Culture in France.