MRI Software provides innovative proptech solutions for residential and commercial real estate owners, operators, occupiers, and investors, since 1971.

Write articles, messaging and product content to support SEO and organic traffic growth for new online store.Work with technical resources to manage partner marketing program, webinars, and online promotions.Launch social media properties (Twitter and LinkedIn) for new SMB-focused division of company.

Create written content to align with lead generation campaigns and PR efforts, including blogs, case studies and white papers.Manage company blog, update website via Wordpress.Optimize website content for SEO best practices to drive traffic.

• Manage content marketing strategy to drive lead generation efforts.• Create blog posts, press releases, case studies, newsletters and nurture campaigns.• Post fresh website content using Wordpress, resulting in improved SEO and increased traffic.• Create newsletters and landing pages using marketing automation system allowing capture of lead source data and integration with Microsoft CRM system.• Manage company social media presence, including twitter, Facebook and YouTube.

• Managed Human Resources and office operations for growing technology startup with offices in Atlanta, Germany, United Kingdom, France and Hong Kong. • Managed employee benefits policies, including 401(k) and health insurance; implemented Life & Long Term Disability policies.• Processed payroll for US and International employees. • Processed Accounts Payable and managed cash flow.• Established Performance Management process.• Established processes and procedures to allow for future scalability of company

• Coordinated Leadership Consulting projects for Southeast region, resulting in timely contract creation, billing, client evaluations, and overall alignment with project scope.• Measured marketing activities (events, sponsorships, electronic newsletter campaigns) against established metrics, resulting in increased focus on target market and higher quality sales leads.• Developed electronic newsletter campaigns for Southeast region, resulting in consistent messaging throughout region, while maintaining local office customization.• Conducted new employee orientation and processed new hire paperwork as needed, ensuring smooth operations within local office.• Served on SHRM-Atlanta Leadership team as 2006 HR Excellence Awards Chairperson; planned and executed annual Awards event. Oversaw and established the application process, selection committee, event promotion, logistics, public relations, and marketing communications.

• Hired as the 20th employee of B2B start-up that grew to over 200 employees within 2 years. • Provided customer service to employees regarding benefits questions, health insurance, COBRA, 401(k), FSA, stock option agreements and claims. • Maintained HRIS employee database, UltiPro. Tracked employee visa status. • Coordinated new hire paperwork and orientation. Conducted exit interviews and prepared separation documents. • Managed company participation in career fairs for high-tech professionals and recent graduates; organized on-site recruitment events and coordinated follow up with candidates.

• Managed creation of company’s first trade show booth; researched industry events to attend, and coordinated production of premium items. • Helped make decisions regarding corporate identity during three rebrandings over the life of the company.• Ensured sponsorship obligations were met by coordinating PR and speaking opportunities.• Created content and architecture outline for company’s initial website; proofed and edited press releases, website content, and print collateral.