Emily Ross Email & Phone Number

Falls Church, Va, Us

Arlington, Va, Us

- Develops and maintains a digital strategy for the various omni-channels- Responsible for the website’s customer and user experience - Senior Product and Experience Owner of NRECA’s Employee Benefits website and related benefits digital platforms. Provide product oversite and prioritization over multiple technical and user experience enhancement projects.- Creates member journeys- Evaluates products for integration- Ensures digital offerings align with industry standards and business strategies. - Leads usability studies, pilots and user acceptance testing. - Presents digital enhancements and roadmap at National conferences and regional meetings.- Monitors and analyzes data analytics- Leads prioritization sessions with senior leadership.- Determines requirement and works in an agile fashion with designers, developers, and QA team members

Denver, Colorado, Us

Denver, Colorado, Us

Washington, Dc, Us

- Lead product on AARP’s User Experience Design and Information Architecture (UXDIA) pod - a multi-year initiative to improve AARP’s member and consumer experience. It comprises several tracks of work including User Experience, Design, and Information Architecture- Lead developers, designers & QA in Agile pods to deliver a range of enhanced web and mobile experiences for the age 50+ AARP audience- Develop and launch interactive tools, websites and, products based on qualitative and quantitative data.- Effectively lead teams through the product discovery process, collaborating with external clients, and delivering thought leadership on new technologies and consumer trends.- Develop a product feature and release roadmap based on business targets, in-depth data analysis, and a clear understanding of the business needs- Actively manage prioritization balancing business needs versus technical constraints. Determine MVP vs long-term project objectives focused on reducing friction and consumer pain points. - Create a prioritized backlog of user stories based on roadmaps; help to identify new product features, communicated in epics and JIRA user stories- Hire, train, and mentor a team of product managers, across multiple product lines

Washington, Dc, Us

Product Lead for AARP's Content Management System (Adobe CQ/AEM) responsible for ensuring authors have the features and capabilities needed to create dynamic and interactive content for AARP.org and other platforms. Responsibilities include:- CMS Training & Documentation (AEM)- Lead all CMS/AEM components, UI/UX and system upgrades and site migrations. - Website information architecture analysis and integration- Cross Device/Platform integrated content workflow processes- Lead several full content migrations; AEM upgrades; new page builds, microsites, and helped developed over 100+ new components (features, tools, calculators, maps, widgets, etc.) for consumers. - Best practices development for authors to increase productivity and engagement- Implement accessibility, performance and SEO best practices- Video strategy and implementation

Working as a web/project consultant for NewBees LLC, working in digital strategy for large nonprofit clients. Work onsite at AARP as a Business Analyst focused on end user producers and designers to support the use of AARP's Content Management System (CMS) to produce Web pages for AARP.org. Coordinate Website use by third-party vendors consuming AARP content. Implement new CMS and Web training modules for users. Implement and set new product development strategy for video technology and usability.

Washington, District Of Columbia, Us

Responsible for leading marketing and operations for the VNAA, which includes overseeing membership, conference/meeting planning, Web development, communications and project management. Develop and implement integrated strategic marketing plans to advance VNAA’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its member offerings and programs across key stakeholder audiences. Lead the VNAA’s online presence, which includes overseeing the Website and social media development, analytics monitoring, and routine maintenance. Responsible for leading the VNAA Website and Database redesign project and implementation. Serve as a member of the senior management team focusing on strategic planning and budgeting.

Washington, District Of Columbia, Us

• Promoted from specialist to manager within a year of joining the VNAA.• Redesigned content for ChronicConditions.org in 2010, resulting in a 33 percent traffic increase. Redesigned VNAA.org in 2008 which led to a 32% traffic increase within the first year of its launch. • Manage VNAA Websites (content/creative functionality) and social networking sites. Analyze and track monthly media hits, Web and social media trends. Domain management.• Develop communications and marketing plans for all departments. Strong writing skills for both print and web - media releases, e-marketing, correspondence, corporate communications and branding guidelines, promotional collateral and ghostwrite for senior staff. Editor and content developer for VNAA's Nursing Procedure Manual and weekly e-newsletter. • Instrumental in working with Events Direct to plan, market and execute National Conferences and Webinars. • Program manager for flu programs, including managing agency implementation process nationwide, developing turnkey kit materials, promotion and assessment.

Arlington, Va, Us

• Provided creative solutions and business-savvy solutions to the marketing efforts of a worldwide non-profit.• Instrumental in outreach and marketing efforts, which resulted in more than $2 million in online donations in 2007, the most the USO had ever raised online at the time.• Implemented new media efforts, including a complete redesign of the website (for which uso.org won a W3 Gold Award for creative design); development of an e-newsletter; and implementation of USO's first MySpace account targeting young supporters and military recruits.• Raised nearly $100,000 in online donations within first year of creating/producing the USO's first online donor-distributed e-newsletter and e-marketing campaigns.• Provided web support to more than 130 local USO centers, including the build out of a content management system for local USO sites.• Promoted and implemented new USO programs on military bases and online. Wrote, edited and distributed press releases, e-newsletters, etc. • Web content writer and designer, including graphics, photo manipulation, site promotion, branding, analytics and reporting, etc.• Assisted with event planning efforts and media outreach for four USO World Gala events.

Arlington, Va, Us

Drafted annual reports, news releases, biographies and answered media inquiries. Cataloged archival and historical records, media clips and photos.