Emma Dyson Email & Phone Number

Wellington, New Zealand

Wellington & Wairarapa, New Zealand

I create end-to-end UX processes for custom software solutions, from user research and stakeholder interviews to interactive mockups and final delivery. - Creating user personas- Conducting user research- Designing user flows and wireframes- Conducting user testing- Designing user interfaces- Creating and maintaining pattern libraries- Collaboration with developers and clients- Iterating and working in an Agile methodology

Waikato, New Zealand

• I was the sole graphic designer in charge of all design work, I managed franchisee design requests and head office requests and made sure it reflected the brand strategy of the company through all design work.• Created designs from brief through to print or web ready for large scale signage, brochures, flyers, posters, manuals, forms and digital media.• Set up new brand guidelines, and came up with an updated layout, style, typography, brand elements, photography style and brand strategy for the company which was rolled across all marketing material.• Designed and created the company's website in Adobe Muse and was in charge of updating on a regular basis. • Was in charge of multiple Instagram accounts on behalf of the company.• Designed a range of apparel and merchandise from concept through to production• Worked closely with the head office team to execute the marketing and brand strategy on a national level, while giving advice on the brand strategy, creative idea generation, customer growth ideas, brand standard guidelines, design trends and print production.• Communicated and worked closely with the franchise owners on a daily basis, working on their specific regional or local marketing campaigns.• Liaisoned with external printers and signwriters on a regular basis to ensure deadlines are met and material is printed to the highest quality. • Trained design internship students, with regard to workflow, design aesthetics, brand standard style, typography, layout, and Adobe Creative Suite.• Systematised the design process by setting up a project management workflow, a user friendly filing system, multiple brief forms, and editable templates for franchisees to use, this made whole design process faster, organised and more efficient.• Designed retention and generation campaigns that were designed either to attract new customers or to retain existing customers.

Waikato, New Zealand

• Working with multiple clients, briefing and advising them with regard to design style, format and print production • Managing client projects from typesetting through to design, print and production• Developing concepts, graphics and layouts for large scale and small scale publications, company logos, brochures, packaging, signage and digital media• Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality

Wellington & Wairarapa, New Zealand

• Meeting clients to discuss their needs, objectives and budgets• Designing and creating print and digital based projects for a range of clients; including brand identities, packaging, publications, invitations, signage, posters, websites and digital media.• Developing design briefs• Presenting design concepts and ideas to clients• Setting files up to be commercially printed and liaising with printers

Waikato, New Zealand

• Worked on Torpedo7 print and web graphic material for New Zealand and Australia. This included graphics to be used on desktop and mobile, external marketing banners, external website takeovers, web page layouts, custom EDMs, posters, billboards, flyers and catalogues.• Worked closely with the Torpedo7 Group Marketing Team and buyers to reflect the brand personality and strategy through graphic design, ensuring the designs fall in line with the target customer• Created Photoshop templates for Torpedo7’s custom EDMs, integrating usability and navigation features, speeding up the design and web uploading process• Set up files up to be commercially printed and liaising with printers• Directed the photography team for various shoots needed for marketing• Assisted the Brand Development Manager to develop concepts for the first range of Torpedo7’s house branded products which were finalised and manufactured.• Worked on marketing material to prepare for Torpedo7’s re-brand. (R&R Sport and Torpedo7 merged in October 2014.) Torpedo7 obtained a new brand identity, re-design and merge of the two websites, and 10 stores throughout New Zealand. I worked independently on designing a range of web page mock-ups, EDM templates, transaction templates, stationery, packaging, in store signage, promotional material, and posters

Waikato, New Zealand

• Designing and creating daily web banners for 1-day.com for both New Zealand and Australian websites• Photographing products in the studio when needed and using studio equipment• Retouching of products and photographs and clear cutting of products for banners when needed• Working closely with 1-day buyers to reflect the selling points of the various products• Working in a team of three to get all of the sale graphics completed for the day• Working under tight deadlines, completing an average of 50 banners per day

Tauranga

• Project management of all design projects, including liaising with clients, submitting and emailing projects back to clients, and invoicing for each project• Designing and creating multiple print based projects for in-house projects and also a range of external clients including brand identities, large publications, brochures, style guidelines, signage, flyers, and stationery• Setting files up to be commercially printed and liaising with printers and sign writers• Designing and creating content for web based projects including banners, icons, images and on screen PDFs for in-house projects• Designing and creating the Ezi-merge interface, an in-house developed app that was going to be marketed for users to merge Excel documents• Updating the company web site using Wix• Formatting presentations in PowerPoint to reflect the style guidelines of each clients company, including creating a range of graphs with raw data, and creating diagrams from clients sketches• Creating PowerPoint templates for print and on screen documents• Working in a team to complete large projects

Bachelor Of Media Arts, Graphic Design

Bachelor Of Visual Communication (Hons), Graphic Design

Education record