I lead campaigns and communications for a non-profit organisation focused on raising the profile of global malnutrition and hunger with parliamentarians, policy makers and the media. My aim is to develop and deliver politically-salient campaigns and integrated, cross-channel communications. I’m also a budget holder.I’ve built alliances with leaders from all areas of society, leveraging their expertise and influence to promote an understanding of links between global food security and… Show more I lead campaigns and communications for a non-profit organisation focused on raising the profile of global malnutrition and hunger with parliamentarians, policy makers and the media. My aim is to develop and deliver politically-salient campaigns and integrated, cross-channel communications. I’m also a budget holder.I’ve built alliances with leaders from all areas of society, leveraging their expertise and influence to promote an understanding of links between global food security and other complex problems. I’ve also commissioned research to enable a wider audience to understand the issue.A key focus has been to convene allies by organising events that build momentum and foster relationships and information sharing. I’ve engaged with senior leaders, internal stakeholders, agencies and freelancers. I’ve defined the start-up’s position as a high-impact, low ego brand operating at the top tables of influence. This includes developing a creative narrative and visual communications, focused on thought leadership and learning across all channels.Key achievements included: - Wrote the first communications and campaign strategy, winning Board approval - Managed campaigns and communications planning for a parliamentary delegation to Kenya, including a meeting with the Kenyan government and films for social media - Met with the Chief of Staff of the FCDO to discuss their plans and identify how the organisation can support and amplify their message - Secured articles in the press and a letter in The Guardian, leveraging influential voices to provide a unified, compelling narrative - Co-delivered 2 events in parliament and an event with the Institute of Sustainable Food at Sheffield University- Created news stories, including op-ed pieces, interviews and research findings - Commissioned films, infographics and other materials to cut through noise and capture attention- Delivered campaigns aligned with the government’s Global Food Security Summit Show less

As the leader of a small team, I provided trusted communications advice, media training and briefings for colleagues at all levels, including the CEO. My focus was on creating strategic communications campaigns and thought leadership for the brand, developing and delivering engaging, audience-focused communications strategies and telling stories across multiple platforms. I built productive, trusted relationships with colleagues, partners, journalists, agencies, donors, academics and… Show more As the leader of a small team, I provided trusted communications advice, media training and briefings for colleagues at all levels, including the CEO. My focus was on creating strategic communications campaigns and thought leadership for the brand, developing and delivering engaging, audience-focused communications strategies and telling stories across multiple platforms. I built productive, trusted relationships with colleagues, partners, journalists, agencies, donors, academics and many others, which enabled me to influence widely and amplify campaigns. I was also tasked with steering risk and crisis management and delivering major events. Key achievements included: - Conceptualised and delivered the Fashion Fighting Poverty campaign which opened London Fashion Week, leading a large team to secure national coverage with 692 pieces of media with advertising equivalency value (AVE) of £20million+ and to raise sales by 11% - I was interviewed by Michael Portillo about the success of this campaign, for his series Great British Railway Journeys- Generated an AVE of £18.5million, 920million impressions and 336 mentions by steering the creation of over 700 pieces of multimedia content for the Second-Hand September campaign, which included research and celebrity photoshoots and features - Triggered hundreds of enquiries from potential volunteers, having led a volunteer recruitment campaign that involved commissioning an agency to produce relevant research and collaborating with the retail network - Increased Christmas 2022 retail sales by creating a communication campaign that positioned the charity as the go-to retailer for gift buying in the cost-of-living and climate crises, securing media including a BBC podcast and press stories that drove behavioural change Show less

During this time, I developed the communications strategy and established a working group to articulate the centre’s narrative, develop a core messaging framework and identify key audiences. My role included producing multichannel communications and supporting researchers in amplifying their work, by distilling complex academic papers into accessible press releases, stories, blogs and social media posts. In addition to managing all communication requests, I also managed the website and… Show more During this time, I developed the communications strategy and established a working group to articulate the centre’s narrative, develop a core messaging framework and identify key audiences. My role included producing multichannel communications and supporting researchers in amplifying their work, by distilling complex academic papers into accessible press releases, stories, blogs and social media posts. In addition to managing all communication requests, I also managed the website and Twitter account and prepared the staff for media interviews. By engaging with stakeholders, I was able to promote the centre and its successes, which in turn positively impacted grants and funding. Key achievements in this position included: - Kept staff connected throughout the pandemic by leading on internal communications, including establishing a regular newsletter, which was very well received- Researched and commissioned a new, optimised website, managing a budget of £15,000 to produce copy, create a page structure, and research requirements- Secured articles in The Guardian, The Telegraph, The Financial Times, the Daily Mail, Mail Online, The Sun, and The Mirror, plus broadcasts on LBC, Radio 4, BBC World Service, and Newsnight Show less

In this role, I planned and delivered strategic, integrated multimedia communications campaigns as the senior member of a team of six. I took a creative approach to generating ideas and telling stories, ensuring that campaigns were insight-driven, inclusive and aligned with diversity requirements. I was able to place numerous stories in national print and digital media. I additionally facilitated well-received Volunteer Days. Key achievements included: - Co-created… Show more In this role, I planned and delivered strategic, integrated multimedia communications campaigns as the senior member of a team of six. I took a creative approach to generating ideas and telling stories, ensuring that campaigns were insight-driven, inclusive and aligned with diversity requirements. I was able to place numerous stories in national print and digital media. I additionally facilitated well-received Volunteer Days. Key achievements included: - Co-created, planned and delivered the first-ever Oxfam fashion show, engaging global models in shows that were widely applauded in the press, enhanced the organisation’s reputation and increased sales- Led the first Second-Hand September campaign, which was highly successful and resulted in both internal and industry recognition - Managed crisis communications as Duty Press Officer, implementing round-the-clock communications, statements and Q&As during an organisational crisis- Identified opportunities for external collaboration and agreed profitable partnerships- Travelled internationally to visit Oxfam programmes and told the stories in the UK media, including The Telegraph, Good Housekeeping, The Mirror, The Sun, Radio 4 and Oxfam-owned channels- Secured promotion from Press Officer in 2014 and received an Exceptional Pay Progression in 2017 Show less

As a freelance Journalist and Editor, I wrote compelling copy and told engaging stories to connect with readers and tap into national conversations. I produced features for The Telegraph, The Daily Mail, Red and Cosmopolitan and managed teams of up to 20 as an Editor. Key achievements included: - Launched That’s Life!, a national magazine with a weekly circulation of up to 600,000, wrote, edited, and commissioned articles, sourced stories and conducted interviews and acted as… Show more As a freelance Journalist and Editor, I wrote compelling copy and told engaging stories to connect with readers and tap into national conversations. I produced features for The Telegraph, The Daily Mail, Red and Cosmopolitan and managed teams of up to 20 as an Editor. Key achievements included: - Launched That’s Life!, a national magazine with a weekly circulation of up to 600,000, wrote, edited, and commissioned articles, sourced stories and conducted interviews and acted as Health Editor and Deputy Editor- Consistently achieved strict publication deadlines - Interviewed a wide spectrum of people, including former Prime Minister Tony Blair Show less

I was asked to help set up the communication department at Blavatnik School of Government (BSG), one of the most prestigious, forward-thinking parts of the University of Oxford. My responsibilities included: seeking opportunities to promote the BSG, making the most of its scholars and their work in national media; conducting video interviews; writing copy for the proposed DPhil on the BSG website and thinking of engaging, attractive ways to present it; writing and mailing internal and external… Show more I was asked to help set up the communication department at Blavatnik School of Government (BSG), one of the most prestigious, forward-thinking parts of the University of Oxford. My responsibilities included: seeking opportunities to promote the BSG, making the most of its scholars and their work in national media; conducting video interviews; writing copy for the proposed DPhil on the BSG website and thinking of engaging, attractive ways to present it; writing and mailing internal and external e-newsletters; responding to communication tasks as they arose and evolved; providing information packs when required. Show less

Covered maternity leave, December 2010 to May 2011. My special responsibility was to promote exhibitions and events. Bodleian Libraries puts on two major exhibitions a year, and more smaller displays. In addition, there are one-off press events to attract favourable publicity to the Libraries’ activities.