Emma Liss Email & Phone Number

Seattle, Washington, Us

Atlanta, Ga, Us

- Leads a team of associates to plan, execute & measure paid social strategies that drive business growth and deliver on KPIs for agency's largest client- Optimizes $6MM social budget based on marketing mix modeling (MMM), in-platform & brand lift measurement solutions-- Cross-platform optimizations resulted in +41% MMM ROAS YoY- Cultivates strong test and learn culture by brainstorming and developing roadmaps on quarterly basis, with most recent test resulting in more than 2X higher unaided ad recall against industry benchmark-- Partnered with Meta, Pinterest and TikTok to test emerging tactics geared toward brand awareness, achieving positive brand lift results during highly competitive Holiday season - Serves as Social SME and primary point of contact for cross-functional teams such as Project Management, Planning, Analytics, Creative, and Comms Strategy

Atlanta, Ga, Us

- Tested new, diversified creative mix and emerging audience segments across Meta, resulting in a 61% improved CPA YoY for healthcare client- Responsible for management of campaign investments across five clients, pacing monthly budgets up to $900k - Coordinated with Ad Ops team to conduct a comprehensive web tagging audit across 15+ sites to maintain consistency across all platforms and optimize accordingly - Trained new hires in platform processes including trafficking, pacing, ongoing optimizations, reporting, and quality assurance

Atlanta, Ga, Us

- Activated campaigns across paid search, social & programmatic platforms to deliver on client’s KPIs, such as growing awareness and customer acquisition - Developed and presented quarterly, annual & ad hoc reporting, using data-first rationale to demonstrate growth

Atlanta, Georgia, Us

- Selected among a competitive amount of students to network, learn and gain experience from advertising and marketing professionals. - Mentored by a Media Supervisor at Zenith Media.- Actively participated in networking events.

Athens, Georgia, Us

- Served accurately measured drinks to patrons of age. - Recommended suitable food & drinks to customers. - Provided energetic, engaging customer service to any and all customers.

Athens, Georgia, Us

- Boosted following on the brand's Instagram account by 26% organically. - Created relevant and original content for the brand's social media accounts via Canva. - Implemented paid ad campaigns via Ads Manager for both Instagram and Facebook accounts.

Athens, Georgia, Us

- Balanced cash drawer at the beginning and end of each shift.- Lead and trained new hires on proper procedures and expectations within establishment.- Motivated every employee to provide exceptional customer service.

- Planned & scheduled creative posts on Facebook and Instagram through Hootsuite - Utilized Facebook Ads Manager for paid media campaigns- Assisted with web design and maintenance using WordPress & BlueHost

Atlanta, Ga, Us

- Learned & brainstormed with Fitzco associates about paid search. - Earned certifications across Google platforms such as Shopping ads, Video, Search, Display & Measurement.

Atlanta, Ga, Us

- Worked on a fast deadline of 48 hours for a non-profit organization with a team of 4 other students to create a media plan. - Selected various media outlets (out-of-home, social media & podcasts) based on specific KPIs desired to reach our target audience, such as awareness and engagement. - Appropriated a budget based on the upfront and ongoing costs of the entire campaign.

Athens, Ga, Us

- Attended every meeting to a club that provided experience from both interns (current students at UGA) and full-time employees at advertising agencies. - Toured at inspiring Atlanta-based agencies such as 22Squared, Moxie, and Chemistry.

Atlanta, Ga, Us

- One of 20 selected participants in a 4-hour workshop with Moxie.- Executed a brief social and digital media plan.- Worked with Moxie executives to gain real-life agency experience.

London, Gb

- Earned 6 credit hours by completing 2 cultural advertising classes.- Traveled independently to France to become fully immersed in European culture.- Attended the five-day Cannes Lions International Festival of Creativity.

Bachelor Of Arts - B.B.A., Advertising

Business Administration And Management, General