Emma Reilly Email and Phone Number

Create print and digital advertisements for our ~200-page monthly publicationDesign magazine editorial content for an audience of over 50,000 LexingtoniansWrite magazine stories for sections including fashion, beauty, home, etc.

Wrote, designed, and implemented monthly newsletter for Child Welfare PREP programCrafted and executed monthly social media calendarsDeveloped marketing materials for the program, including email journeys and paid social media ad campaignsEnhanced CW PREP brand standardsDevised student engagement strategies through Slack and email

National semifinalist and first place winner of NSAC District 5 Competition Conducted market research to develop year-long campaign strategy for national clientWrote, proofread, and edited copyCoordinated design of campaign plans book, presentation, and executions for competition

Led the publication of 2 print magazines per yearManaged ~100 staff members across various teams to ensure deadlines, stories, photoshoots, designs, and other multimedia facets of KRNL are met/completedFinal decision-maker for all creative aspects of magazineDirected all staff meetings, photoshoots, events, etc.3rd Place, Best Feature Magazine — 2024 CMA Pinnacle Awards3rd Place, Best of Show (Feature Magazine) —Associated Collegiate PressFinalist for Best Feature Magazine — 2024 ACP Pacemaker Awards3rd Place, Best Magazine Cover — 2024 CMA Pinnacle Awards

Assisted Editor-in-Chief to manage staff of award-winning magazine publicationAttended lifestyle meetings, photoshoots, and editing sessions with executive teamCoordinated deadlines for writing/editing for print issuesEdited 12+ magazine stories in AP styleWrote independent stories to be published in magazine

Coordinated deadlines for writing/editing for publicationPlanned lifestyle stories for bi-annual print magazineEdited 12+ magazine stories in AP styleCheck in with all writers to facilitate progress and give feedbackMeet with executive team to share progress and discuss ideas for fashion and photographyWrite independent story to be published in magazine

Junior Staff member on lifestyle, design, digital, and photography teams

Assisted in the development and execution of a semester-long marketing plan for the Lewis Honors CollegeCreated marketing materials for social media, print flyers, digital signage, and newslettersMet with Directors of the Center for Personal Development to discuss marketing strategy

Assisted with social media management (content calendar development, scheduling posts, monitoring pages)Aided with content creation photoshoots (styling, photographing, creating shot lists)Copywriting, proofreading, editingAttended client events and press conferences

Analyze advertisement, social media, and website performancePlan social media posts/campaign calendars, blogs, emails for lifecycle marketingWrite ad copy for blogs, emails, captions, and other written mediaEngage with company executives to discuss further promotions/content based on research

Created social media graphics for multiple platforms including Instagram, Twitter, Facebook, LinkedIn, and TikTok highlighting library events and resourcesDesigned print materials and other digital materials fulfilling University of Kentucky brand standardsPlanned library promotional events, write long-form copy for library press releases, blog posts, and social media captionsPhotographed library facilities, students/staff, and events for use in marketing materials

Assisted in projects within the creative, strategy, media, and account management teams of multiple agencies within a national holding company Presented a proposal for future venture acquisitions to upper-level management Worked directly with creative team to share campaign ideas with statewide hospital client Shadowed agency employees and collaborated with a team of interns on group assignments