Emma Schaddel Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Crafts impactful messaging and positioning to drive the success of SOCi's Ads, Boost and Reporting products. Leading successful go-to-markets for new products and feature enhancements to current customers and prospects. Building out competitive intel and deep dives to stay ahead of the competition.

Houston, Texas Area

Successfully led feature enhancement product launches throughout time working for Rev1 Energy. Verticalized product assets and collateral for sales team. Crafted messaging and positioning for each industry vertical highlighting product descriptions, value propositions, key differentiators, top use cases and more for both current and net-new customers. Worked cross-functionally with graphic designer and leadership to update product logos, brochures, and additional customer-facing collateral resulting in a lift of 35% in quality social engagements. Monitored and tracked demo requests in conjunction with new feature releases to identify and measure success rates post-launch. Created industry-specific buyer personas to fine-tune growth and expansion campaigns. Conducted extensive competitive research across industry verticals, created competitive deep dive training materials, and maintained the competitive matrix

Houston, Texas Area

Promoted to sales role focused on creating and building rapport with an average of 600 new leads per month. Establishing compelling pitches for applicants and successfully enrolling more than 100 future teachers into the state’s largest alternative teaching certification program. Generating and monitoring lead analytics reporting and conversion rates of applicants while answering live calls, conducting interviews and providing an engaging customer experience throughout the enrollment process.

Houston, Tx, United States

Managed several accounts for candidates in the Texas Teachers program. Provided quality customer service to each candidate. Advised candidates on program requirements. Managed time efficiently, and maintained spreadsheet of candidates’ progress to keep them on track of their goals. Used time effectively to perform advisement duties throughout the day.

Austin, Texas Area

Personally developed and implemented social media content cascades for Ronald McDonald House Charities of Central Texas and Ty Inc. using Sprout Social. Compiled media lists using Cision. Conducted media relations, and created social media campaigns for Einstein Bros. Bagels and Snackbox ensuring each brand maintained its own individual voice and targeted the right audience.

Springfield, Illinois Area

Co-developed product finder app. Collaborated closely with marketing and design team to re-brand an acquired turf company, Grigg. Generated content for GRAPEVINE newsletter and distributed across the organization of 500+. Created weekly social media content for YouTube, Facebook and BRANDT’s website to increase brand awareness and drive sales using Google and Facebook analytics to track results. Attended field days, and personally photographed corn and soybean crops to show product results while driving sales gains.

Certification, Digital Marketing

Honed in on and developed skills in marketing strategy, brand strategy, brand building, campaign objectives, lead generation, conversion.

Bachelor Of Arts - Ba, Digital Storytelling

Activities and Societies: Digital Storytelling Club | A Marketing Forum | It’s On Us |

Bachelor Of Science - Bs, Sociology

Activities and Societies: Delta Gamma Fraternity | Delta Gamma House Manager | Philanthropy Planning | Delta Gamma Fraternity Alumnae

Education record

Activities and Societies: National Honors Society