Emma Archbold Email & Phone Number

Greater Minneapolis-St. Paul Area

• Serve as a liaison for product development and creative division on numerous projects
• Develop and manage vendor partnerships through creating and presenting integrated proposals
• Implemented National pack out program throughout the Midwest which led to a 1.2 million increase in sales
• Provide new product solutions and worked closely with 19 different accounts on custom product development

Greater Minneapolis-St. Paul Area

• Corporate trainer in product knowledge both internally and externally
• Facilitated national retail events

Greater Minneapolis-St. Paul Area

• Assisted with in store merchandising displays
• Collaborated with internal stakeholders in development of national store openings
• Serviced and internally managed 211 stores in WI, MN, NE and IA which consisted of 8 different high end specialty retail grocery store chains

Greater New York City Area

• Assistant to the Vice President of Sales, supported sales team and trained new internal office employees

Eden Prairie

• Provided marketing team with recommendations on innovative emerging media platforms, technologies, and best practices; created internal editorial calendars and content for alignment of brands with brand voice
• Worked closely with Marketing Manager, produced integrated media campaigns with local magazines, online review sites (Yelp, Google Places, City Pages), and commerce platforms (Groupon, Living Social); campaign.
• Spearheaded social media strategy and execution and drove re- branding business initiatives for a national professional portrait corporation
• Created social media content and cultivated brand identity daily for three unique company brands across multiple online media channels; increased Facebook “likes” by 20% year over year for Flash, Flash Digital.

• Evaluate and document over 150 financial gifts from individual donors and foundations. Generate and analyze monthly giving reports for board and management review.

• Planned and coordinated engagements for local and national accounts including Palm USA, Duane Reade, and USA Network
• Designed weekly presentations analyzing effectiveness of promotions and brand awareness for both team members and clients

• Incorporated new identity and implemented social media accounts (Facebook, Twitter, Flickr and Youtube) to encourage revenue growth and brand awareness
• Developed outreach campaign to a younger demographic by directly contacting metro area schools. Created database of promotional outlets that catered to specific musical genres

• Interned with the visual merchandising team, as well as took on the role of the credit coach.

• Reported to Regional Vice President, developed techniquesto increase store credit card appications and to streamline application processing; reduced application processing time by 30% over three months
• Directed implementation of new credit card application procedures in Midwest region; trained store sales team members on use of procedures

Bs Vis, Visualization

Activities and Societies: Student representative for the advisory committee within the Bachelor of Science in Visualization.

Bs, Mass Communications