Emma Lam Email & Phone Number

San Juan Capistrano, CA, US

Redwood City, California, US

• Take ownership of the organic social media program at BigPanda.
• Develop, implement, and optimize basicmarketing plans and deliverables that create demand and pipeline.
• Assist in driving customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.
• Track and report on strategic, operational, and tactical metrics using data tomanage resource allocation, outcomes, and success.
• Interface with external agencies, including media vendors, creative/digitalagencies, writers, etc. Manage the relationship with our social media vendor.

Redwood City, California, US

- Works with Enterprise, MSE and EMEA as part of the overall BigPanda strategy- Works alongside Enterprise, MSE and EMEA sales team to help contribute to pipeline by creating opportunities by coordinating, creating, supporting, and driving field marketing programs/events- Creating/ developing necessary documents needed to start events such as landing.

Redwood City, California, US

Support BigPanda’s demand generation and sales goals through regional field, industry events, and channel activities

San Francisco, California, US

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Minneapolis, MN, US

Knowledge of guest service fundamentals and experience building and managing a guest first team culture across the storeSkills in guest engagement; problem solving and resolutionKnowledge of retail business fundamentalsExperience setting and planning department(s) monthly/quarterly workload to support business priorities and managing a team to deliver.

Belmont, CA, US

• Work cross-functionally between marketing, university recruitment, and talent acquisition to build social media content calendars, & marketing strategies for our DRIP Campaign/Flip to Glip Video Contest
• Grew LinkedIn RingCentral Student Hub over 400%
• Developed a Business Proposal for a new social media venture for the Director of Talent Brand

Peoria, AZ, US

- Develop and implement a communication strategy that includes media outreach and social media content creation.- Write press releases, and create blog posts for the Outreach360 website- Learn and follow Outreach360’s brand and style guide, ensuring that we produce high-quality and consistent communication.- Work with key team members to brainstorm content.

Boston, MA, US

• Worked directly with the Executive Director and Design Team Leader to develop content that captures You Care. We Care.’s core values and goals
• Worked with the Marketing and Communications team to prepare images to coincide with various partnerships, events, and social media posts

San Francisco, California, US

Helped manage Gainsight’s social media marketing. My tasks included content creation, copy writing, and design. Focusing on our social media channels, (LinkedIn, Twitter, and Instagram), I helped drive awareness as well as traffic to our social media channels by ​using data driven analytics to discover key insights into increasing social presence and.

Assist and facilitate all back end of websites and marketing incentives using tools like Shopify, ShipStation, Etsy, and MailChimp. Write weekly blog posts and product articles regarding the products of B Street Shoes and Blvd Custom to increase SEO optimization.

Belmont, CA, US

• Contributing written content in a number of formats and media options. Working on a wide range of projects, some of which that support many of RingCentral's intern initiatives.
• Excellent communication, writing, grammar and proofreading skills
• Demonstrated creativity and experience developing and editing several types of content through multiple channels
• Experience running social media sites and developing groups
• Creates and edits copy within brand guidelines

Orange, CA, US

• The OCT Group runs a communication program at Chapman University which recruits undergraduate students to work on a NSF-funded research project, Organizational Capacity and Capacity Building for Cyber Infrastructure.
• Conduct interviews or ethnography (participant observation) of events at University “startup labs” to collect data on company strategies.
• Acquire qualitative research skills by systematically analyzing, identifying, and presenting key themes from the interviews.
• Apply technology research skills by utilizing NVivo research software to code interview transcripts.

Belmont, CA, US

• Designed and presented: six power point presentations used for potential recruitment in specific departments, such as Sales, Marketing and Finance. Worked alongside Talent Acquisition
• Used various multimedia formats that can be read, listened to, or viewed on screen to benefit company
• Well-spoken and highly communicative with listening and collaboration skills
• Worked with subject-matter experts in product management, customer support, engineering, customer marketing, upsell, lead generation, sales, operations, legal, HR and finance departments
• Conducted research to obtain factual information and authentic detail, utilizing sources
• Reviewed, submitted for approval, and revised written material to meet organization’s standards and satisfy needs of RingCentral

• Successfully trained and lead Copy team of three; developed a better system to gain edits for articles and helped pitched ideas to different sections of the newspaper
• Copy-edited all staff stories in order for it to be uploaded onto wordpress.com everyday
• Trained and lead new staff members in order for them to adjust quickly and proceed great content within the first two weeks of class

• Successfully lead new special report staff members to quickly adapt to covering deeper and more controversial topics
• Edited all special report stories in order for it to be uploaded onto wordpress.com everyday
• Attended newspaper critique days every Thursday to discuss problems within and on our publication and come up with solutions in order to solve them
• Lead new staff members in special report to understand the various behind the scenes work that goes into the section

Belmont, CA, US

Strategized and lead the following initiatives: Intern video challenge, intern website revamp, employee referral program audit, and developed intern and mentor player cards (website content creation). Developed new external internship website layout and proposed changes to enhance company’s employee referral program.

• In charge of all social media accounts, including Twitter, Facebook, Instagram, Snapchat and more. Planned out which stories to promote each day and wrote captions for each one
• Attended newspaper critique days every Thursday to discuss problems within and on our publication and come up with solutions in order to solve them
• Trained new social media editors in order for them to adjust quickly

Bachelor Of Arts - Ba, Strategic And Corporate Communication

Bachelor Of Science - Bs, Business Administration, Marketing

Education record