Emma Fitzpatrick Email & Phone Number

San Francisco Bay Area

Sydney, New South Wales, Australia

Working as an in-house ‘translator’ for technical teams (environmental impact, risks & opportunities, GHG accounting, circular economy etc.) to seamlessly bridge knowledge gaps and develop impactful deliverables for clients that drive change.In the Communications, Engagement, and Leadership team, I focus on developing impactful communications tools that drive behavioural change and engagement for clients, including corporate sustainability reports, stakeholder engagement programs, materiality assessments, and sustainability strategy frameworks.

Sydney

As the Director of Content and Creative Strategy for BBC StoryWorks, the in-house creative studio for BBC Global News, I managed the content strategy teams for the region. I worked directly with sales leads to develop new and innovative product solutions, respond to RFPs from both agencies and clients, and drove performance and measurement of content to ensure brand impact. My role saw me manage both external and internal production and editorial teams, whilst also setting guidelines and quality control standards across copy, video and web builds for the studio.-I led and executed multi-content brand campaigns from initial concept to delivery for global accounts across government, hospitality, technology, travel, auto, health, and finance. Key clients included Singapore Government, Standard Chartered Bank, Marriott, Cisco, Microsoft, IHG, Hyundai, and Tokyo Tourism-Increased our YoY bid-to-win ratio by championing tailored and nimble proposals, scalable offerings, and increasing competitiveness of deliverables and product. - A strong team leader with a focus guidance vs. direct orders to foster a positive team atmosphere through shared learning, meritocracy, and mutual respect.-I was accepted to the BBC Grow program, a global future leaders track focusing on business strategy, leadership, creative thinking, and the opportunity to work as an internal consultant.-I co-chaired our diversity committee, with a commitment to improving diversity across our content - both behind the scenes and in our audience-facing campaigns.

Singapore

Singapore

Working throughout the APAC region within the strategy team, finding dynamic client solutions with editorial quality and journalistic integrity across branded content hubs and within BBC’s digital and televised ecosystem.

Singapore

I joined Endemol to launch the digital team, Endemol Beyond, in Asia, until its closure in early 2018 due to the Disney/Fox takeover. I managed the digital team, defining the company's overarching digital, social and content strategy across 20+ markets in Asia.- Ensured roll out of digital formats global formats including MasterChef Thailand, Pinoy Big Brother, and Star Academy Mongolia, consulting clients on brand, digital and social strategy.- Educated existing and new clients on YouTube monetisation - increasing Endemol Shine Asia's digital revenue YoY- Line and executive producer on digital productions- Worked closely with digital talents and influencers on their growth strategy and audience development- Spearheaded the Facebook video monetisation (ad-breaks) program as a regional first within Asia,- Successfully pitched and completed multiple strategic digital sales and brand extension deals with key production and television partners.

Singapore

As the Endemol Beyond's Communication Manager for the AsiaPac region, my day-to-day included the managing the company's public relations, sponsorship outreach, social media and marketing communications portfolio.I work closely with the Endemol Beyond Asia team to find, foster and grow Asian content creators in the digital space while learning about the inner workings of terrestrial and digital production.

Singapore

This role saw me managing two key regional accounts, Adidas and Tigerair. My day-to-day tasks included developing content strategy, social (copy and creative) planning, data analysis and community management across Facebook, YouTube, Twitter and Instagram. In addition, I worked closely with the PR team in media monitoring, press release creation, media events and PR stunts for clients such as FedEx, Apple, Singapore Airlines, Affordable Art Fair (SG) and TomTom.

Sydney, Australia

I founded Peppermint Digital when I saw a gap in the market - web design costs were usually out of budget for start-ups and local businesses. The lead times on website designs were also too long, and minor changes usually incurred a charge.Peppermint digital creates cost-effective websites, usually within a week, consults on social media and website strategy for all of your company.

Sydney, Australia

At Neoclinical I was able to apply my community management skills to handle all of their social media platforms including Twitter, Facebook and Pinterest. I represented the brand and was able to provide valuable feedback to interested parties through all of the social media platforms. I was also responsible for sending customers to sign up pages for clinical trials and drastically increased the company’s Facebook and Twitter followers. Through my work with senior executives I was able to propose a brand strategy for Facebook advertising which saw a substantial increase in leads for the company.

Sydney, Australia

At RenewEconomy I was able to apply my writing skills by creating headline articles. Working with Giles Parkinson, previous editor of Climate Spectator, I was able to learn quickly and translate my communication skills into popular articles. My duties included writing articles, many of which were picked up by notable associations such as BBC Environment (UK) and Cleantechnica (USA), interviewing companies and people on behalf of RenewEconomy and representing the newspaper at various media events. See some of what I’ve written here: http://reneweconomy.com.au/author/emma-fitzpatrick.

Sydney, Australia

During my time at Country Road, I learned invaluable sales and customer experience knowledge with local clientele.I was also voted by my peers to be the employee/employer liaison for my region of stores in Central Sydney. This role allowed me to travel to stores and speak with team-members about feedback and process improvements for the greater Country Road management.

Singapore

During this time I managed Tigerair's Facebook and Twitter accounts for the whole of their Asia network. I also worked on the adidas Singapore account conceptualizing new social media strategies for both their Facebook and Twitter platforms. I was also part of a team that researched local social media trends and assessed the current state of all social media platforms for TBWA's now client, Mastercard.

Bachelor Of Resource Economics, Major In Resource Economics And Human Geography, Honours

Education record