In my role as Digital Marketing Manager, I am responsible for the plan, form, execution of the digital marketing strategy across the wider business.I manage and deliver digital marketing activities for the Koura brand, as well as the sub-brands of Klea and Zephex. I am also responsible for the creation and management of graphic design and video production briefs, in line with and supporting the marketing strategy.Management and reports on social media strategy for 3 different brands across different platforms; Twitter, Linkedin, Instagram, Youtube.Responsible for developing the digital marketing budget in line with the strategy and performing monthly analysis on ROI for the different streams of marketing activity.Other duties include the continued Management of the CMS and company website (Wordpress), compiling content and materials for bid tender documents and project managing marketing collateral.

In my role as Marketing Manager, I am responsible for managing a team of Social Media Executives, Graphic Designer and a Digital Content Manager and working closely the Brand Director to plan, form, execute and deliver the marketing strategy across the wider business for external and internal engagement.I manage and deliver marketing activities for the 3 brands; Cordant People, Cordant Engineering, Cordant People Contact Centre, as well the planning and delivery of internal and external communications. I am also responsible for the creation and management of graphic design and video production briefs, in line with and supporting the marketing strategy and wider company goals. Working with my team to manage and report on social media strategy for 3 different brands across 7 different platforms; Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube, Google My Business. Responsible for developing the marketing budget in line with the strategy and performing monthly analysis on ROI for the different streams of marketing activity, I have also been instrumental in delivering employer branding and candidate attraction pieces for clients, helping to develop their EVP and internal culture. Other duties include the continued Management of the CMS and company website (Wordpress), compiling content and materials for bid tender documents and project managing marketing collateral. I have also been heavily involved in job board strategy and administration; Indeed, Reed, CV Library, Total Jobs, Broadbean.

As the Creative and Marketing Manager for imperative training and defibshop, I am responsible for managing all of our marketing activities as well as our creative and digital solutions.This ranges from e-marketing to social media strategy, managing our portfolio of websites and new projects such as app development and demonstration videos. My team are especially good at creating informative and engaging content that we share on our websites, blogs and social media. Our aim is to educate the general public about the importance of first aid and defibrillators by becoming a resource for all the questions they may have. One of my favourite parts of the day is liaising with our partners who support our online and offline campaigns as it keeps us up-to-date with everything that happens in the digital world. My goals revolve around working with my team to raise brand awareness and deliver a coherent message in all our communications - in line with our brand guidelines. I manage a team of 3 Marketing Assistants as well as Graphic Designer which is extremely rewarding and fun! Every day brings something different for me to sink my teeth into. I also work closely with the Managing Director looking at all aspects of the business including our growth, strategy and vision.

defibshop is the UK’s largest independent distributor of defibrillators, consumables and training in the UK, having placed over 22,000 defibs in the last 15 years, and launched in the US in 2018 as defibshop INC. In addition to that, imperative training is an award-winning training company, creating safe, prompt and effective first aiders for household names across the country.We give honest and impartial advice on the right defibrillators for our client’s needs as we are committed to saving lives. In 2017 we launched our stand-alone manufactured range of AED storage solution brand, AED Armor. Over the last 14 years, we have won a Salford Business Award for Excellence three times (2012, 2014, 2017), an Insight 100 award for Customer Service, Peel Hunt & Sunday Times Non-Executive Director of the Year award, as well as a Best Business Award for Customer Service. We’ve also been awarded a Gold Cardiac Smart award twice in recognition of our work to promote the chain of survival in the local community, and because we have defibrillators on site in our premises, registered with the North-West Ambulance Service. Not only are we passionate about what we do, we also live and breathe it; we practise what we preach. in 2014, we ranked in The Great Place to Work® Best Workplaces which defines a great workplace as one where you: ‘Achieve organisational objectives with employees who give their personal best and work together as a team or family, all in an environment of trust.’ Ranking 22nd out of the top 25 Small Business workplaces in the UK, we are proud of our hard work and successes over the last decade.

Hand on Heart Charity has a simple goal; to prevent the deaths of the 12 young people who die due to a sudden cardiac arrest each week.My role is to promote Hand on Heart online and in the press to attract sponsors, donations and generate interest on this vital issue to make our work as successful as possible!