Emma Wilson Email & Phone Number

Ensure the success and satisfaction of our publisher clients by closely collaborating with internal teams and leadership. My role centers on driving revenue growth, optimizing performance, and maintaining exceptional client relationships.Client Relationship Management: Cultivate and maintain robust relationships with publisher clients, serving as their primary point of contact. Develop a deep understanding of their objectives, challenges, and needs.Strategic Account Growth: Identify and seize opportunities for revenue expansion and upselling within my portfolio of publisher clients, driving both short-term gains and long-term growth.Performance Analysis: Monitor and analyze client performance metrics to deliver actionable insights aimed at enhancing ad delivery, CPM, fill rates, and overall yield. Ensure clients consistently achieve their revenue goals.Project Management: Oversee the execution of ad campaigns, addressing technical issues, tracking deliverables, and ensuring projects are completed on time.Cross-Functional Collaboration: Partner with various internal teams to resolve client issues and spearhead product improvements that benefit both clients and the company.Client Advocacy: Act as a strong advocate for publisher clients, ensuring their feedback and concerns are effectively communicated and acted upon.Reporting and Documentation: Prepare and present detailed client reports and presentations that highlight performance metrics and offer strategic recommendations for improvement.

Empowerment and Inclusion: Spearhead the mission of the Women's Initiative Network (WIN) at TripleLift, dedicated to empowering women to achieve personal and professional success within a supportive and inclusive community.Leadership and Collaboration: Lead a dynamic group of ~200 members, working alongside the WIN leadership team and steering committee to design and execute a range of impactful events and programs.Strategic Partnership: Collaborate with Executive allies on major strategic initiatives, aligning WIN's efforts with broader organizational goals to drive meaningful change and promote gender equity.

Boosted CTV Revenue Growth: Drove revenue growth in Connected TV (CTV) by optimizing ad spend and balancing supply-demand dynamics, resulting in increased profitability.Centralized Operations Management: Oversaw daily operations, serving as the central communication hub for cross-functional teams to streamline workflows and ensure alignment.Led Scalable Processes: Spearheaded initiatives to develop and implement scalable supply-demand processes, managing 1:1 Private Marketplace (PMP) opportunities to enhance ad inventory efficiency.Supported Key Launches: Played a pivotal role in supporting major publisher and content launches by collaborating closely with marketing and product teams to ensure successful execution.Data-Driven Insights: Analyzed revenue data to identify key trends and patterns, providing strategic recommendations and consultative solutions to maximize revenue opportunities.

Enhanced Revenue Growth: Supported the CTV Sales organization by addressing client needs and cultivating strong relationships, driving revenue growth through strategic engagement.Cross-Departmental Collaboration: Partnered with internal teams to effectively manage campaigns and fulfill customer requests, ensuring seamless execution and client satisfaction.Client Issue Resolution: Proactively resolved client complaints and monitored related processes to improve overall customer satisfaction and retention.Client Advocacy: Represented client interests within the CTV organization, focusing on optimizing the customer experience and ensuring their needs were consistently met.Behavioral Insights Analysis: Analyzed consumer behavior data to identify evolving needs and preferences, enhancing client interactions and optimizing service delivery.

Operational Assessment: Conducted thorough reviews of project operations across multiple departments to identify inefficiencies and areas for improvement.Organizational Structuring: Developed and implemented streamlined organizational structures and processes, aligning departmental efforts with overarching company goals and objectives.Strategic Goal Alignment: Designed and executed strategies to enhance operational effectiveness, ensuring that departmental activities and projects contribute to the achievement of broader organizational targets.

Greater New York City Area

Project Assessment and Optimization: Evaluated the current state of project operations across multiple departments, identifying areas for improvement.Organizational Structuring: Designed and implemented organizational structures to streamline processes and align operations with broader strategic goals and objectives.Goal Achievement: Developed and executed strategies to enhance project efficiency and effectiveness, ensuring that departmental activities contribute to achieving larger organizational targets.

Global Coordination: Oversaw day-to-day account management operations across six international offices, ensuring consistent and efficient execution of global strategies.Team Leadership: Managed and mentored a diverse team of eight account managers, both in-office and remote (Chicago, New York, Los Angeles, London). Acted as the primary Account Manager for senior sales staff, providing strategic guidance and support.Strategic Account Management: Drove growth and client satisfaction by developing and implementing strategic account plans. Successfully managed key client accounts to exceed revenue targets and foster long-term relationships.New Business Development: Identified and pursued growth opportunities within existing client accounts. Conducted product presentations, negotiated contracts, and cultivated new business relationships to drive revenue.Cross-Functional Collaboration: Partnered with sales, marketing, and product development teams to align account management strategies with overall business objectives, ensuring integrated solutions and seamless client experiences.Client Relationship Management: Built and sustained strong relationships with clients, serving as the primary point of contact. Addressed client needs and feedback promptly to enhance satisfaction and retention.Revenue Optimization: Executed upselling and cross-selling strategies to expand revenue streams within existing accounts. Monitored performance metrics, implemented corrective actions, and achieved revenue growth targets.Reporting and Analysis: Compiled and presented detailed reports on account status, sales activities, and revenue forecasts. Analyzed data to uncover trends and opportunities, informing strategic decisions and optimizing account management practices.