Imran Aziz Email and Phone Number

Operational/Professional/Business• Generate a robust Demand Forecast as per Area ECD to ensure that market is fed with adequate stock, eliminating OOS situation and entailing growth fueled by brand inputs and organic variables such as economy and population• Effective and efficient deployment of distribution network ensuring maximum ROI for VBP’s and maximum coverage for PTC• Critical evaluation of all documentation both at Area Level as well as VBP level to ensure transparency of business and provision of study enabling in analysis of channel studies including primary as well as secondary sales.Management • Management of PTC funds within domain of CF, Claims and D&D to ensure that bottom line contribution by Area are a maximum• Ensuring that all Trade Level Executions are documented depicting Freedom through Responsibility and Corporate Social Responsibility • Management of inventory in the Merchandizing Warehouse to ensure that best value is added to the Retail Media and Consumer Touch points within the Area TerritoryLeadership• Mapping out detailed growth plans for line reports enabling them to ladder up within the organization, providing the necessary exposure along the way in terms of OJT as well as transfers / coaching etc• Displaying critical leadership abilities as required under career passage by keeping team motivated and aligned with overall company objectives.Relationship• Frequently visiting all VBP’s and interacting with front line staff to ensure close rapport with key stakeholders. All VBP’s to be aligned with PTC overall business objectives and short term strategy planning• Conducting CPC meetings at Area Level to ensure line reports development, feedback on working and close understanding of cross functional inputs such as brand, research and product.Innovation• Coming up with the trade promotions and trade enhancement strategies that will allow for a better S&D model within area as well boost up the brand mix

- Managed Retail Loyalty Program “PARTNER”, worth Rs.22.2 Million nationally.- Implemented Distribution Excellence standards at distributors.- Agreements with Daewoo Pakistan and Master Management (Airport)- Implement Channel trade marketing & distribution plan which meets the objectives of the Channel in the areas of Volume, Merchandising, and Cycle Activities & Brand Visibility.- Implement Channel based marketing & promotion plans with optimum use of resources and materials in order to achieve the highest visibility and sales performance of key brands.- Engage key accounts through value added service i.e. introduction of new business concepts, category management, and other engagement programs to build credibility, strong & sustainable business relationship to secure future growth. - Establish close working relationship with local and national Key Accounts in order to gain support & preference as a supplier of tobacco category through “Top Traders & MSP Program)- Close working with other parties i.e. Advertising Agencies, Merchandising Coordinator and Brand Team to attain Channel objectives in terms of designing, resource procurement & execution. - Complete ownership and effective implementation of Cycle plan activities in terms of Distribution, Merchandising, POP Placement, Trade Promotions and Customer/ Consumer service imperatives.

- To develop and execute a territory trade marketing plan that meets brand, volume, merchandising and promotional objectives for TMO focused outlets, through most effective utilization of time and materials in order to achieve area trade marketing objectives. - To manage overall Distribution, Merchandising and Relationship improvement in a territory to achieve area trade marketing objectives.- Implementation of Marketing and Promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales objectives.- Complete ownership and effective implementation of Cycle plan activities in terms of Distribution, Merchandising, POP Placement, Trade Promotions and Customer/ Consumer service imperatives.

- Sales Force Management. - Distribution Management - Inventory Management at Distributor - Route Planning & Monitoring- Manage Orders & Payments from distributors.- Complaint (from Shopkeepers) handling.- Report competitor’s activities to company.- To ensure merchandising & Display in market.- Key Accounts Management.

- To assist Marketing Manager in all the Brand Management & Sales/ business promotion activities - To develop & maintain effective communication and co-ordination with sales team, procurement, production & marketing services wing of the company.- To maintain liaison with outside bodies including Advertising Agency, Sales promotion companies, press & electronic media & for the assigned jobs/ projects.- To assist Marketing Manager in media placement activities for the assigned brands- To visit markets to evaluate impact of different marketing and promotional activities, to monitor such activities organized by third parties.- To evaluate the availability and display of company products.