I am an experienced Editorial Director with a demonstrated history of growing successful online publications, large-scale newsletters, and social media platforms while maximizing resources via automation and process building. I love to creatively balance brand voice and storytelling with efficient, effective strategy. (I like to call it "empathetic SEO," which speaks to both my reader-forward approach to content and deep knowledge of search and social trends for maximum engagement).At The Good Trade, I've progressed from Assistant Editor to Editorial Director over the span of seven years, and have managed writers, editors, social media teams, and freelance teams of various sizes. I've evolved our editorial calendar from a simple Google spreadsheet to a full Airtable database complete with automations and full archives and analytics of our legacy content. I've been a key team member of our Webby Award-winning daily newsletter, The Daily Good, which we launched in 2017 and have grown to 250,000 highly engaged subscribers. I oversee curation, distribution, organic growth, analytics, and technology platforms (including facilitating a seamless transition of over 200k subscribers from Mailchimp to ConvertKit.)I have participated in sustainable fashion panels, podcast interviews, and spoken at events with brand partners. I have also been quoted in The New York Times, The Strategist, and wrote for BBC Worklife, as well has having many of my personally written articles for The Good Trade featured in top positions on Google.