Hi, I'm Emily McGowan, an alumna of the University of Arizona with a Bachelor of Science degree in Retailing and Consumer Science from the College of Agriculture and Life Sciences. I am passionate about pursuing a career in, E-commerce, Merchandising or Marketing.

Professionally, I have sharpened my skills at Tommy Bahama, where I contributed to optimizing online retail strategies through expertise in digital merchandising, competitive analysis, and user behavior analysis. My role involved conducting in-depth analyses of digital guest engagement metrics and delivering actionable recommendations to enhance user experiences. I executed promotional strategies, planned visually appealing site content, and performed thorough QA and auditing tasks to ensure site accuracy.

I leveraged advanced tools such as Adobe Analytics, Bloomreach, Flex PLM, and Hybris to make data-driven decisions, streamline product lifecycle management, and optimize e-commerce and content strategies. Additionally, I supported the Ratings and Reviews program, enhancing product and service quality through customer feedback analysis. Lastly, I am proficient in the Microsoft Office Suite and Hootsuite, which further supports my capability to manage and execute marketing and merchandising tasks efficiently.

During my academic journey, I took a variety of courses that equipped me with a broad skill set essential for the retail industry. Courses like Consumer Behavior, Digital Retailing, Retail Business Analysis, and Customer Experience provided me with insights into consumer habits, retail trends, and effective management strategies. My Fashion Emphasis allowed me to delve into emerging fashion trends and new technologies in the industry, while specialized classes like Social Media & Consumers, Merchandise Buying Lab, and Retail Innovation & Entrepreneurship prepared me for the dynamic and ever-evolving retail landscape.

I am eager to apply my expertise to drive business growth and optimize retail strategies.