Ennis Al-Asaaed Email & Phone Number

Fishers, In, Us

Lead the Product Management team at Formstack, driving product strategy with a focus on product-led growth and product-led sales motions, pricing & packaging, and hands-on product management as needed.

Fishers, In, Us

Fishers, In, Us

* Drove Formstack’s Platform relaunch with a strategy that focuses on improvements in onboarding, workflow automation, multi-product user-experience, simplified pricing and a transition to use-case automation as a go-to-market strategy to power new business acquisition.* Launched Formstack Copilot as a new workflow automation product that anchors our Platform offering.* Oversight of Salesforce Channel Strategy

Fishers, In, Us

Spearheaded Formstack’s Salesforce products to become the #1 recommended and fastest growing Forms partner on the Salesforce platform. * Increased revenue by 10x in under three years while managing the Forms for Salesforce product.* Accelerated growth of the highest-rated native forms product on Salesforce by focusing on a design-led approach and emphasizing Trust as the key value in Formstack’s software, services and relationships with partners and customers.* Instituted a product & pricing strategy that balances inbound commercial growth of accounts with an upmarket transition to grow ARPA and expansion MRR.* Transitioned product strategy from an inbound to a partner-focused go-to-market approach to increase new business MRR.* Championed retention activities for Salesforce partners and customers by putting in place a CX escalation path and addressing hundreds of product pain points to reduce churn to a negligible level.* Leveraged in-app analytics and onboarding to build 5-step activation journey with an immediate improvement in conversion.* Aligned people and processes across Product, Engineering, CX, Sales, Marketing, Billing and administrative departments to achieve product goals.

Toronto, Ontario, Ca

Product Manager and Software Engineering Manager of Fast Forms product.* Accelerated growth of the highest rated, fastest growing and number one native form builder on the Salesforce AppExchange resulting in acquisition by the largest form builder in the world.* Lead a cross-functional team to deliver new features using a lean process comprised of user interviews, wire-framing, UX prototyping, development, testing and automation, and customer betas.* Responsible for prioritizing features and roadmapping by taking into account ongoing customer feedback, technology scaling demands and technical debt, business goals and Salesforce platform strategy with an overarching focus on nurturing a customer first company, product and team in absolutely everything that we do.* Redesigned product development practices to significantly increase velocity and team satisfaction on an ongoing basis by mentoring the team on a set of core principles and practices, using Scrum methodology, and implementing continuous delivery pipelines.* Revolving work on improvements to sales funnel to meet needs, review of legal documents and contracts, and writing documentation for stakeholders and customers as needed.

Zürich, Ch

Product Owner and Software Engineering Manager built a team of developers and roadmap to secure the Android operating system with a focus on deep OS threat protection, detection and remediation from state-level actors. * Managed a team of developers to secure the Android operating system. Used scrums, demos and retrospectives to structure product development.* Conducted opportunity and competitive analysis of the secure smartphone, communications and cyber security industry to strategically focus our product offering on deep OS threat protection, detection and remediation. * Created a roadmap with over 200 user stories and four staged releases starting with a minimally viable product, zero day upgrades and follow on releases. Specific feature areas include OS security enhancements (unauthorized privilege escalations, OS/kernel/memory/user data/encryption integrity compromise), cellular integrity protections (stingray/cyphering attacks), boot chain integrity protections and communications security.* Designed continuous integration infrastructure using Jenkins, Gerrit, and Amazon AWS to run on remote and local instances in order to protect intellectual property.* Managed technical software relationship with vendors and partners.

Waterloo, Ontario, Ca

Acting Team Lead* Team lead for OMA-DM cellular provisioning across BlackBerry 10 and Android devices that wireless carriers worldwide use to provision device settings, perform software updates and run diagnostics.* Led a team of developers to build and certify BlackBerry software that is critical in shipping millions of devices.* Used Scrum to drive software development and worked with stakeholders to translate complex wireless customer requirements into actionable user stories.* Managed relationship with external vendor and facilitated training and software development activities. * Co-ordinated design reviews of the team’s work with company architects and ensured our designs lined up with current security best practices and SELinux security model.* Mentored new employees and helped them set actionable short-term goals and craft personalized career plans.Software Engineer* Drove design efforts of various cellular services with dependent teams on BlackBerry 10 and Android. Revolving work across radio control, provisioning, SMS, STK, UICC and data control cellular integration layers.* Developed key features across IMS and VPN domains related to maintaining IP continuity for IMS voice and video calling across WiFi and Cellular networks.* Led investigations of data path issues and engaged stakeholders across cellular radio, WiFi, IOT, external vendors and cellular network providers. * Developed software to allow Playbook and BlackBerry 10 devices to communicate with user facing Windows software over USB RNDIS.

New York, Ny, Us

Redmond, Washington, Us

Waterloo, Ontario, Ca

Iroquois, Ontario, Ca

Waterloo, Ontario, Ca

Waterloo, Ontario, Ca